Courses & Units

Screen and Media Business HEJ349


Due to the circumstances around COVID-19, you will begin your semester 2 studies online in 2020. However, when Government guidelines change, on-campus studies will be reintroduced.


This unit combines creative practice with business skills in media and screen industries. You will learn about the political, legal, economic, cultural and technological frameworks that impact upon creative practice. You will also have the opportunity to plan and run a media event with mentorship and guidance from staff. Other topics covered may include: pitching and persuasion; entrepreneurialism in the media and screen industries; and leadership in the creative industries.


Unit name Screen and Media Business
Unit code HEJ349
Credit points 12.5
Faculty/School College of Arts, Law and Education
School of Creative Arts and Media
Discipline Media

Claire Konkes

Teaching staff


Level Advanced
Available as student elective? No
Breadth Unit? No


This unit is currently unavailable.


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* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2020 are indicative and subject to change. Finalised census dates for 2020 will be available from the 1st October 2019.

About Census Dates

Learning Outcomes

  1. Demonstrate advanced knowledge of screen and media business at a local and national level.
  2. Describe and critically analyse the impacts of political, economic, cultural and technological frameworks upon these industries.
  3. Apply advanced understanding of these frameworks and concepts to an events-based project.
  4. Synthesise and critically evaluate debates about contemporary business practice and models while developing your own business ideas.



Band Field of Education
1 100799

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.



50 points in introductory HEJ units AND (Admission into F4G - Bachelor of Media with Honours OR Admission into 13T - Bachelor of Media) OR (Admission into a course other than F4G OR 13T) AND 25 points in introductory HEJ units.

Mutual Exclusions

You cannot enrol in this unit as well as the following:


Teaching Pattern

Weekly Lecture (1 x 1-hour)

Weekly Seminar (1 x1.5-hours)


Task 1: Strategic Business Plan and Exegesis 3500 words (40%)

Task 2: Group Pitch, 3 minutes presentation per group member (15%)

Task 3: Milestone Report, 15 minutes per group (30%)

Task 4: Peer Evaluation, 500 words (15%)

TimetableView the lecture timetable | View the full unit timetable



Most JMC units have neither required nor recommended texts but if this unit does, information about these can be found at the CoOp Bookshop links below close to the start of semester. For the majority of units, a Reading List providing access to electronic readings is provided (if applicable) and this will be made available through MyLO and the Library at the beginning of semester.

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.