Courses & Units

Public Relations HEJ350

This unit is being phased out, no new enrolments are being taken.


It is recommended that students complete HEJ160 Writing Media: Stories and Content before enrolling in this unit. Please refer to the program for further advice.


This unit introduces you to the principles, practices and theories of public relations and places the profession in its societal and media contexts. You will become familiar with public relations writing and developing skills in gathering, organising and presenting information. The dual emphasis on practical matters and their underpinning theory will allow you to develop and understanding and knowledge of how public relations practitioners interact with the media and the community.


Unit name Public Relations
Unit code HEJ350
Credit points 12.5
College/School College of Arts, Law and Education
School of Creative Arts and Media
Discipline Media
Coordinator Doctor Gemma Blackwood
Available as student elective? Yes
Delivered By University of Tasmania
Level Advanced


This unit is currently unavailable.


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* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2022 are indicative and subject to change. Finalised census dates for 2022 will be available from the 1st October 2021.

About Census Dates

Learning Outcomes

  • demonstrate an enhanced understanding of the role and impact of public relations in society and the contemporary media environment.
  • analyse and discuss the effectiveness of public relations strategies and tactics in the broader context of journalism, media and communications theory and practice
  • integrate and apply the research, writing, planning and strategic skills used by PR practitioners to address communications issues and produce public relations material
Field of Education Commencing Student Contribution 1 Grandfathered Student Contribution 1 Approved Pathway Course Student Contribution 2 Domestic Full Fee
not applicable

1 Please refer here more information on student contribution amounts.
2 Information on eligibility and Approved Pathway courses can be found here
3 Please refer here for eligibility for HECS-HELP
4 Please refer here for eligibility for FEE-HELP

If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to this page to get an indicative course cost.



((Admission into F4G - Bachelor of Media with Honours OR Admission into 13T - Bachelor of Media) AND 50 points in introductory HEJ units) OR ((Admission into a course other than F4G OR 13T) AND 25 points in introductory HEJ units)

Mutual Exclusions

You cannot enrol in this unit as well as the following:



AssessmentMedia Release (30%)|Plan (50%)|Essay (20%)
TimetableView the lecture timetable | View the full unit timetable



Required readings will be listed in the unit outline prior to the start of classes.

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