This unit is being phased out, no new enrolments are being taken.
It is recommended that students complete HEJ160 Writing Media: Stories and Content before enrolling in this unit. Please refer to the program for further advice.
This unit introduces you to the principles, practices and theories of public relations and places the profession in its societal and media contexts. You will become familiar with public relations writing and developing skills in gathering, organising and presenting information. The dual emphasis on practical matters and their underpinning theory will allow you to develop and understanding and knowledge of how public relations practitioners interact with the media and the community.
|Unit name||Public Relations|
|College/School||College of Arts, Law and Education
School of Creative Arts and Media
|Coordinator||Doctor Gemma Blackwood|
|Available as student elective?||Yes|
|Delivered By||University of Tasmania|
This unit is currently unavailable.
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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Unit census dates currently displaying for 2022 are indicative and subject to change. Finalised census dates for 2022 will be available from the 1st October 2021.
- demonstrate an enhanced understanding of the role and impact of public relations in society and the contemporary media environment.
- analyse and discuss the effectiveness of public relations strategies and tactics in the broader context of journalism, media and communications theory and practice
- integrate and apply the research, writing, planning and strategic skills used by PR practitioners to address communications issues and produce public relations material
|Field of Education||Commencing Student Contribution 1||Grandfathered Student Contribution 1||Approved Pathway Course Student Contribution 2||Domestic Full Fee|
1 Please refer here more information on student contribution amounts.
2 Information on eligibility and Approved Pathway courses can be found here
3 Please refer here for eligibility for HECS-HELP
4 Please refer here for eligibility for FEE-HELP
Please note: international students should refer to this page to get an indicative course cost.
Prerequisites((Admission into F4G - Bachelor of Media with Honours OR Admission into 13T - Bachelor of Media) AND 50 points in introductory HEJ units) OR ((Admission into a course other than F4G OR 13T) AND 25 points in introductory HEJ units)
You cannot enrol in this unit as well as the following:HEJ205 AND HEJ250
|Assessment||Media Release (30%)|Plan (50%)|Essay (20%)|
|Timetable||View the lecture timetable | View the full unit timetable|
Required readings will be listed in the unit outline prior to the start of classes.
|Links||Booktopia textbook finder|
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.