Hobart
This unit has been discontinued.
It is recommended that students complete HEJ160 Writing Media: Stories and Content before enrolling in this unit. Please refer to the program for further advice.
Introduction
This unit introduces you to the principles, practices and theories of public relations and places the profession in its societal and media contexts. You will become familiar with public relations writing and develop skills in gathering, organizing and presenting information. The dual emphasis on practical matters and their underpinning theory will allow you to develop an understanding and knowledge of how public relations practitioners interact with the media and the community.
Summary 2020
| Unit name | Public Relations |
|---|---|
| Unit code | HEJ350 |
| Credit points | 12.5 |
| Faculty/School | College of Arts, Law and Education School of Creative Arts and Media |
| Discipline | Media |
| Coordinator | Dr Gemma Blackwood |
| Teaching staff | |
| Level | Advanced |
| Available as student elective? | Yes |
| Breadth Unit? | No |
Availability
Note
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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
Special approval is required for enrolment into TNE Program units.
TNE Program units special approval requirements.
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Fees
Requisites
Prerequisites
For Bachelor of Media and Bachelor of Media with Honours students: 4 HEJ level 100 units
For students outside the Bachelor of Media: 2 HEJ level 100 units
Mutual Exclusions
You cannot enrol in this unit as well as the following:
HEJ205 Public Relations
HEJ250 Public Relations
Teaching
| Teaching Pattern | Weekly x 90 minute seminar |
|---|---|
| Assessment | Research Essay (20%); Media Release and Exegesis (20%); Participation (10%); Media Monitoring Project (50%) |
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required | Most JMC units have neither required nor recommended texts but if this unit does, information about these can be found at the CoOp Bookshop links below close to the start of semester. For the majority of units, a Reading List providing access to electronic readings is provided (if applicable) and this will be made available through MyLO and the Library at the beginning of semester. |
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The University reserves the right to amend or remove courses and unit availabilities, as appropriate.