Courses & Units

Public Relations HEJ350

Hobart

This unit is being phased out, no new enrolments are being taken.

Introduction

This unit introduces you to the principles, practices and theories of public relations and places the profession in its societal and media contexts. You will become familiar with public relations writing and developing skills in gathering, organising and presenting information. The dual emphasis on practical matters and their underpinning theory will allow you to develop and understanding and knowledge of how public relations practitioners interact with the media and the community.

Summary

Unit name	Public Relations
Unit code	HEJ350
Credit points	12.5
College/School	College of Arts, Law and Education School of Creative Arts and Media
Discipline	Media
Coordinator	Doctor Gemma Blackwood
Available as an elective?
Delivered By	Delivered wholly by the provider
Level	Advanced

Availability

Location	Study period	Attendance options		Available to
Hobart	Semester 1	On-Campus	Off-Campus	International International	Domestic Domestic

Key

: On-campus
: Off-Campus
: International students
: Domestic students

Key Dates

Study Period	Start date	Census date	WW date	End date
Semester 1	22/2/2021	23/3/2021	12/4/2021	30/5/2021

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2021 are indicative and subject to change. Finalised census dates for 2021 will be available from the 1st October 2020. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

demonstrate an enhanced understanding of the role and impact of public relations in society and the contemporary media environment.
analyse and discuss the effectiveness of public relations strategies and tactics in the broader context of journalism, media and communications theory and practice
integrate and apply the research, writing, planning and strategic skills used by PR practitioners to address communications issues and produce public relations material

Fee Information

Field of Education	Commencing Student Contribution ^1,3	Grandfathered Student Contribution ^1,3	Approved Pathway Course Student Contribution ^2,3	Domestic Full Fee ⁴
100799	$1,812.00	$850.00	not applicable	$2,445.00

Available as a Commonwealth Supported Place
HECS-HELP is available on this unit, depending on your eligibility³
FEE-HELP is available on this unit, depending on your eligibility⁴

¹ Please refer to more information on student contribution amounts.
² Please refer to more information on eligibility and Approved Pathway courses.
³ Please refer to more information on eligibility for HECS-HELP.
⁴ Please refer to more information on eligibility for FEE-HELP.

If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.

Requisites

Prerequisites

((Admission into F4G - Bachelor of Media with Honours OR Admission into 13T - Bachelor of Media) AND 50 points in introductory HEJ units) OR ((Admission into a course other than F4G OR 13T) AND 25 points in introductory HEJ units)

Mutual Exclusions

You cannot enrol in this unit as well as the following:

HEJ205 AND HEJ250

Teaching

Assessment	Essay (20%)\|Media Release (30%)\|Plan (50%)
Timetable	View the lecture timetable \| View the full unit timetable

Textbooks

Required	Required readings will be listed in the unit outline prior to the start of classes.
Links	Booktopia textbook finder

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.