This unit introduces students to the practical skills of strategic communication. It provides students with a strong foundation for participation in the media and communication industries across a variety of media platforms and formats. Students will be introduced to important trends and changes in contemporary media practices, technologies, business models and audience behaviours. A fundamental appreciation of key concepts in media writing will enable students to think strategically about content creation, information gathering and audience engagement; equipping students to write and pitch a story to a relevant media outlet. Students will gain a deeper understanding of how strategic communication can drive change while acquiring important practical skills regarding information management, media engagement and publicity.
|Unit name||Media Writing|
|College/School||College of Arts, Law and Education
School of Creative Arts and Media
|Coordinator||Doctor Claire Konkes|
|Available as student elective?||No|
|Delivered By||University of Tasmania|
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- Critically evaluate key media and communication concepts and methods
- Integrate and apply these concepts to a range of media writing projects drawn from political, business, environment and cultural fields
- Communicate effectively in written form across a variety of media platforms
- Critically evaluate and discuss your media production experiences and the content you have produced in the context of major theories and key concepts in media and communication.
|Field of Education||Commencing Student Contribution 1||Grandfathered Student Contribution 1||Approved Pathway Course Student Contribution 2||Domestic Full Fee|
1 Please refer here more information on student contribution amounts.
2 Information on eligibility and Approved Pathway courses can be found here
3 Please refer here for eligibility for HECS-HELP
4 Please refer here for eligibility for FEE-HELP
Please note: international students should refer to this page to get an indicative course cost.
|Assessment||Report (25%)|Pitch (35%)|Abstract (40%)|
|Timetable||View the lecture timetable | View the full unit timetable|
Required readings will be listed in the unit outline prior to the start of classes.
|Links||Booktopia textbook finder|
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