Courses & Units

Media Writing HEJ504



This unit introduces students to the practical skills of strategic communication. It provides students with a strong foundation for participation in the media and communication industries across a variety of media platforms and formats. Students will be introduced to important trends and changes in contemporary media practices, technologies, business models and audience behaviours. A fundamental appreciation of key concepts in media writing will enable students to think strategically about content creation, information gathering and audience engagement; equipping students to write and pitch a story to a relevant media outlet. Students will gain a deeper understanding of how strategic communication can drive change while acquiring important practical skills regarding information management, media engagement and publicity.


Unit name Media Writing
Unit code HEJ504
Credit points 25
College/School College of Arts, Law and Education
School of Creative Arts and Media
Discipline Media
Coordinator Doctor Claire Konkes
Available as student elective? No
Delivered By University of Tasmania
Level Postgraduate


This unit is currently unavailable.


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Unit census dates currently displaying for 2022 are indicative and subject to change. Finalised census dates for 2022 will be available from the 1st October 2021.

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Learning Outcomes

  • Critically evaluate key media and communication concepts and methods
  • Integrate and apply these concepts to a range of media writing projects drawn from political, business, environment and cultural fields
  • Communicate effectively in written form across a variety of media platforms
  • Critically evaluate and discuss your media production experiences and the content you have produced in the context of major theories and key concepts in media and communication.
Field of Education Commencing Student Contribution 1 Grandfathered Student Contribution 1 Approved Pathway Course Student Contribution 2 Domestic Full Fee
not applicable

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2 Information on eligibility and Approved Pathway courses can be found here
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4 Please refer here for eligibility for FEE-HELP

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AssessmentReport (25%)|Pitch (35%)|Abstract (40%)
TimetableView the lecture timetable | View the full unit timetable



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