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This unit introduces students to the practical skills of strategic communication. It provides students with a strong foundation for participation in the media and communication industries across a variety of media platforms and formats. Students will be introduced to important trends and changes in contemporary media practices, technologies, business models and audience behaviours. A fundamental appreciation of key concepts in media writing will enable students to think strategically about content creation, information gathering and audience engagement; equipping students to write and pitch a story to a relevant media outlet. Students will gain a deeper understanding of how strategic communication can drive change while acquiring important practical skills regarding information management, media engagement and publicity.

Summary 2021

Unit name Media Writing
Unit code HEJ504
Credit points 25
Faculty/School College of Arts, Law and Education
School of Creative Arts and Media
Discipline Media

Dr Claire Konkes

Teaching staff


Level Postgraduate
Available as student elective? No
Breadth Unit? No



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Teaching Pattern

All classes and assessment tasks are completed online


Assessment Task 1: Media outlet and content report (25%)

Assessment Task 2: Story, pitch and reflection (35%)

Assessment Task 3: Multi-platform media release and stakeholder analysis (40%)

TimetableView the lecture timetable | View the full unit timetable



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