This unit has been discontinued.
This unit introduces students to the practical skills of strategic communication. It provides students with a strong foundation for participation in the media and communication industries across a variety of media platforms and formats. Students will be introduced to important trends and changes in contemporary media practices, technologies, business models and audience behaviours. A fundamental appreciation of key concepts in media writing will enable students to think strategically about content creation, information gathering and audience engagement; equipping students to write and pitch a story to a relevant media outlet. Students will gain a deeper understanding of how strategic communication can drive change while acquiring important practical skills regarding information management, media engagement and publicity.
|Unit name||Media Writing|
|Faculty/School||College of Arts, Law and Education
School of Creative Arts and Media
Dr Claire Konkes
|Available as student elective?||No|
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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
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* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
You cannot enrol in this unit as well as the following:
All classes and assessment tasks are completed online
Assessment Task 1: Media outlet and content report (25%)
Assessment Task 2: Story, pitch and reflection (35%)
Assessment Task 3: Multi-platform media release and stakeholder analysis (40%)
|Timetable||View the lecture timetable | View the full unit timetable|
Most JMC units have neither required nor recommended texts but if this unit does, information about these can be found at the CoOp Bookshop links below close to the start of semester. For the majority of units, a Reading List providing access to electronic readings is provided (if applicable) and this will be made available through MyLO and the Library at the beginning of semester.
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