Courses & Units

Advanced Public Relations HEJ507

Note:

Introduction

Recent global events and a dynamic media landscape have highlighted the importance of public relations (PR) practitioners as a central component of contemporary strategic communications practice.
This unit will develop your understanding of historical, theoretical, and practical approaches to public relations management and strategy.
You will be able to apply these concepts and principles to your public relations practice, through the design, implementation and evaluation of a public relations strategy.
This unit will equip you with the skills to interact professionally with senior executives, media and other stakeholders.

Summary

Unit name Advanced Public Relations
Unit code HEJ507
Credit points 25
College/School College of Arts, Law and Education
School of Creative Arts and Media
Discipline Media
Coordinator Doctor Donald Reid
Available as student elective? No
Delivered By University of Tasmania
Level Postgraduate

Availability

This unit is currently unavailable.

Note

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* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2022 are indicative and subject to change. Finalised census dates for 2022 will be available from the 1st October 2021.

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Learning Outcomes

  • Critically analyse and evaluate the social, economic, and political implications of public relations in the private and public sector at a local and global level
  • Integrate and apply these concepts to design and produce public relations material
  • Communicate public relations concepts and strategies effectively and ethically
  • Reflect critically on one’s own professional and research development in the field of public relations
Field of Education Commencing Student Contribution 1 Grandfathered Student Contribution 1 Approved Pathway Course Student Contribution 2 Domestic Full Fee
not applicable

1 Please refer here more information on student contribution amounts.
2 Information on eligibility and Approved Pathway courses can be found here
3 Please refer here for eligibility for HECS-HELP
4 Please refer here for eligibility for FEE-HELP

If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to this page to get an indicative course cost.

Teaching

AssessmentPublic Communication (10%)|Assignment (50%)|Other (40%)
TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Required readings will be listed in the unit outline prior to the start of classes.

LinksBooktopia textbook finder

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