This unit has been discontinued.
Introduction
Media engagement is a central component of contemporary communications strategies. The unit provides contexts for historical and current media and public relations practice. Students are equipped to interact professionally with the media, to set clear communications goals and strategies, and to build an effective media relations campaign, as well as gaining an understanding of media and communications practice more broadly.
Summary 2020
Unit name | Advanced Public Relations |
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Unit code | HEJ507 |
Credit points | 25 |
Faculty/School | College of Arts, Law and Education School of Creative Arts and Media |
Discipline | Media |
Coordinator | Dr Gemma Blackwood |
Teaching staff | Gabi Mocatta |
Level | Postgraduate |
Available as student elective? | No |
Breadth Unit? | No |
Availability
Note
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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
Special approval is required for enrolment into TNE Program units.
TNE Program units special approval requirements.
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Fees
Requisites
Prerequisites
Co-requisites
Mutual Exclusions
You cannot enrol in this unit as well as the following:
Teaching
Teaching Pattern | All classes and assessment tasks are completed online |
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Assessment | Internal assignments 8,000 words equiv (100%) |
Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
Required | Most JMC units have neither required nor recommended texts but if this unit does, information about these can be found at the CoOp Bookshop links below close to the start of semester. For the majority of units, a Reading List providing access to electronic readings is provided (if applicable) and this will be made available through MyLO and the Library at the beginning of semester. |
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Recommended |
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.