This unit has been discontinued.
Recent global events and a dynamic media landscape have highlighted the importance of public relations (PR) practitioners as a central component of contemporary strategic communications practice.
This unit will develop your understanding of historical, theoretical, and practical approaches to public relations management and strategy.
You will be able to apply these concepts and principles to your public relations practice, through the design, implementation and evaluation of a public relations strategy.
This unit will equip you with the skills to interact professionally with senior executives, media and other stakeholders.
|Unit name||Advanced Public Relations|
|Faculty/School||College of Arts, Law and Education
School of Creative Arts and Media
Dr Donald Reid
|Available as student elective?||No|
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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
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* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
- Critically analyse and evaluate the social, economic, and political implications of public relations in the private and public sector at a local and global level.
- Integrate and apply these concepts to design and produce public relations material.
- Communicate public relations concepts and strategies effectively and ethically.
- Reflect critically on one’s own professional and research development in the field of public relations.
You cannot enrol in this unit as well as the following:
All classes and assessment tasks are completed online
Assessment Task 1: Media Conference Invitation (10%)
Assessment Task 2: Media Conference Simulation (40%)
Assessment Task 3: Public Relations Plan (50%)
|Timetable||View the lecture timetable | View the full unit timetable|
Most JMC units have neither required nor recommended texts but if this unit does, information about these can be found at the CoOp Bookshop links below close to the start of semester. For the majority of units, a Reading List providing access to electronic readings is provided (if applicable) and this will be made available through MyLO and the Library at the beginning of semester.
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.