Introduction
Social media platforms play an increasingly significant role in social and political communication. This unit provides students with a strong foundation for understanding the function of social media in the contemporary media landscape. It will develop students' knowledge of key concepts, principles, and models to understand how social media informs a strategic communications environment. The unit will develop students' knowledge of when and how to use various social media platforms and develop students' knowledge and ability to creatively plan, effectively implement, and critically evaluate the performance of various social media strategies.
Summary 2020
| Unit name | Strategic Social Media |
|---|---|
| Unit code | HEJ509 |
| Credit points | 12.5 |
| Faculty/School | College of Arts, Law and Education School of Creative Arts and Media |
| Discipline | Media |
| Coordinator | Associate Lecturer Jose Vicente Garcia Cesar |
| Available as student elective? | No |
| Breadth Unit? | No |
Availability
Note
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TNE Program units special approval requirements.
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Learning Outcomes
- Demonstrate specialised theoretical knowledge within the broader field of social media.
- Design and summarise a social media project and present progress on a project in a concise and convincing way.
- Demonstrate your own social media practice in a portfolio of practical work.
- Critically evaluate and discuss your media production experiences and the content you have produced in the context of major theories and key concepts in media and communications.
Fees
Teaching
| Teaching Pattern | Weekly Seminar (4 hours) Weekly Lecture (2 hours) |
|---|---|
| Assessment | Task 1: Portfolio of Social Media Production (40%) Task 2: Strategic Social Media Report (40%) Task 3: Oral Pitch for Social Media Initiative (20%) |
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required | None |
|---|
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