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Social media platforms play an increasingly significant role in social and political communication. This unit provides students with a strong foundation for understanding the function of social media in the contemporary media landscape. It will develop students' knowledge of key concepts, principles, and models to understand how social media informs a strategic communications environment. The unit will develop students' knowledge of when and how to use various social media platforms and develop students' knowledge and ability to creatively plan, effectively implement, and critically evaluate the performance of various social media strategies.

Summary 2021

Unit name Strategic Digital Media
Unit code HEJ509
Credit points 12.5
Faculty/School College of Arts, Law and Education
School of Creative Arts and Media
Discipline Media

Associate Lecturer Jose Vicente Garcia Cesar

Available as student elective? No
Breadth Unit? No



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About Census Dates

Learning Outcomes

  1. Demonstrate specialised theoretical knowledge within the broader field of social media.
  2. Design and summarise a social media project and present progress on a project in a concise and convincing way.
  3. Demonstrate your own social media practice in a portfolio of practical work.
  4. Critically evaluate and discuss your media production experiences and the content you have produced in the context of major theories and key concepts in media and communications.



Teaching Pattern

Weekly Seminar (4 hours)

Weekly Lecture (2 hours)


Task 1: Portfolio of Social Media Production (40%)

Task 2: Strategic Social Media Report (40%)

Task 3: Oral Pitch for Social Media Initiative (20%)

TimetableView the lecture timetable | View the full unit timetable



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