Courses & Units

Strategic Social Media HEJ509

Hobart

Introduction

Social media platforms play an increasingly significant role in social and political communication. This unit provides students with a strong foundation for understanding the function of social media in the contemporary media landscape. It will develop students' knowledge of key concepts, principles, and models to understand how social media informs a strategic communications environment. The unit will develop students' knowledge of when and how to use various social media platforms and develop students' knowledge and ability to creatively plan, effectively implement, and critically evaluate the performance of various social media strategies.

Summary

Unit name Strategic Social Media
Unit code HEJ509
Credit points 12.5
Faculty/School College of Arts, Law and Education
School of Creative Arts and Media
Discipline Media
Available as student elective? No
Breadth Unit? No

Availability

Location Study period Attendance options Available to
Hobart Winter school On-Campus International Domestic

Key

On-campus
Off-Campus
International students
Domestic students
Note

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Key Dates

Study Period Start date Census date WW date End date
Winter school 1/6/2020 10/6/2020 22/6/2020 12/7/2020

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2020 are indicative and subject to change. Finalised census dates for 2020 will be available from the 1st October 2020.

About Census Dates

Learning Outcomes

  1. Demonstrate specialised theoretical knowledge within the broader field of social media.
  2. Design and summarise a social media project and present progress on a project in a concise and convincing way.
  3. Demonstrate your own social media practice in a portfolio of practical work.
  4. Critically evaluate and discuss your media production experiences and the content you have produced in the context of major theories and key concepts in media and communications.

Fees

Domestic

Band CSP Student Contribution Full Fee Paying (domestic) Field of Education
1 2020: $835.00 2020: $2,445.00 100799

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.

Teaching

Assessment

Portfolio of social media production (40%), Strategic Social Media Report (40%), Oral pitch for social media initiative (20%)

TimetableView the lecture timetable | View the full unit timetable

Textbooks

RequiredNone
Co-op Bookshop links

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.