Courses & Units
Strategic Digital Media HEJ509
Introduction
Social media platforms play an increasingly significant role in social and political communication. This unit provides students with a strong foundation for understanding the function of social media in the contemporary media landscape. It will develop students' knowledge of key concepts, principles, and models to understand how social media informs a strategic communications environment. The unit will develop students' knowledge of when and how to use various social media platforms and develop students' knowledge and ability to creatively plan, effectively implement, and critically evaluate the performance of various social media strategies.
Summary
| Unit name | Strategic Social Media |
|---|---|
| Unit code | HEJ509 |
| Credit points | 12.5 |
| College/School | College of Arts, Law and Education School of Creative Arts and Media |
| Discipline | Media |
| Coordinator | Mr Jose Vicente Garcia Cesar |
| Delivered By | Delivered wholly by the provider |
Availability
This unit is currently unavailable.
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).
Unit census dates currently displaying for 2021 are indicative and subject to change. Finalised census dates for 2021 will be available from the 1st October 2020. Note census date cutoff is 11.59pm AEST (AEDT during October to March).
Learning Outcomes
- Demonstrate specialised theoretical knowledge within the broader field of social media.
- Design and summarise a social media project and present progress on a project in a concise and convincing way.
- Demonstrate your own social media practice in a portfolio of practical work.
- Critically evaluate and discuss your media production experiences and the content you have produced in the context of major theories and key concepts in media and communications.
Fee Information
| Field of Education | Commencing Student Contribution 1,3 | Grandfathered Student Contribution 1,3 | Approved Pathway Course Student Contribution 2,3 | Domestic Full Fee 4 |
|---|---|---|---|---|
| not applicable |
1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.
If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.
Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.
Teaching
| Assessment | Portfolio (40%)|Report (40%)|Pitch (20%) |
|---|---|
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required |
Required readings will be listed in the unit outline prior to the start of classes. |
Links | Booktopia textbook finder |
|---|
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