Courses & Units
Public Relations HEJ510
Introduction
Recent global events and a dynamic media landscape have highlighted the importance of public relations (PR) practitioners as a central component of contemporary strategic communications practice. This unit will develop your understanding of historical, theoretical, and practical approaches to public relations management and strategy. You will be able to apply these concepts and principles to your public relations practice, through the design, implementation and evaluation of a public relations strategy. This unit will equip you with the skills to interact professionally with senior executives, media and other stakeholders.
Summary
| Unit name | Public Relations |
|---|---|
| Unit code | HEJ510 |
| Credit points | 12.5 |
| College/School | College of Arts, Law and Education School of Creative Arts and Media |
| Discipline | Media |
| Coordinator | Linda Hunt |
| Delivered By | University of Tasmania |
Availability
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Online | Semester 1 | Off-Campus | International | Domestic | |
Key
- On-campus
- Off-Campus
- International students
- Domestic students
Note
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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
Key Dates
| Study Period | Start date | Census date | WW date | End date |
|---|---|---|---|---|
| Semester 1 | 26/2/2024 | 22/3/2024 | 15/4/2024 | 2/6/2024 |
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).
Unit census dates currently displaying for 2024 are indicative and subject to change. Finalised census dates for 2024 will be available from the 1st October 2023. Note census date cutoff is 11.59pm AEST (AEDT during October to March).
Learning Outcomes
- Critically analyse and evaluate the social, economic, and political implications of public relations in the private and public sector at a local and global level.
- Integrate and apply these concepts to design and produce public relations material for culturally diverse audiences.
- Communicate public relations concepts and strategies effectively and ethically.
- Reflect critically on your professional and research development in the field of public relations
Fee Information
The 2024 Commonwealth Supported Place (CSP) rates are still being finalised by the Government and we will update the domestic fee information as soon as we have more details.
Requisites
Mutual Exclusions
You cannot enrol in this unit as well as the following:
HEJ507Teaching
| Teaching Pattern | Weekly online content, consisting of pre-recorded lectures, discussions, readings and activities. |
|---|---|
| Assessment | Media Conference Invitation (10%)|Media Conference Simulation and reflexive essay (40%)|Public Relations Strategy (50%) |
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required |
Required readings will be listed in the unit outline prior to the start of classes. |
Links | Booktopia textbook finder |
|---|
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.