Recent global events and a dynamic media landscape have highlighted the importance of public relations (PR) practitioners as a central component of contemporary strategic communications practice. This unit will develop your understanding of historical, theoretical, and practical approaches to public relations management and strategy. You will be able to apply these concepts and principles to your public relations practice, through the design, implementation and evaluation of a public relations strategy. This unit will equip you with the skills to interact professionally with senior executives, media and other stakeholders.
|Unit name||Public Relations|
|College/School||College of Arts, Law and Education
School of Creative Arts and Media
|Delivered By||University of Tasmania|
|Location||Study period||Attendance options||Available to|
- International students
- Domestic students
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|Study Period||Start date||Census date||WW date||End date|
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).
Unit census dates currently displaying for 2023 are indicative and subject to change. Finalised census dates for 2023 will be available from the 1st October 2022. Note census date cutoff is 11.59pm AEST (AEDT during October to March).
- Critically analyse and evaluate the social, economic, and political implications of public relations in the private and public sector at a local and global level.
- Integrate and apply these concepts to design and produce public relations material for culturally diverse audiences.
- Communicate public relations concepts and strategies effectively and ethically.
- Reflect critically on your professional and research development in the field of public relations
|Field of Education||Commencing Student Contribution 1,3||Grandfathered Student Contribution 1,3||Approved Pathway Course Student Contribution 2,3||Domestic Full Fee 4|
1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.
Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.
You cannot enrol in this unit as well as the following:HEJ507
Weekly online content, consisting of pre-recorded lectures, discussions, readings and activities.
|Assessment||Public Relations Strategy (50%)|Media Conference Invitation (10%)|Media Conference Simulation and reflexive essay (40%)|
|Timetable||View the lecture timetable | View the full unit timetable|
Required readings will be listed in the unit outline prior to the start of classes.
|Links||Booktopia textbook finder|
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