Courses & Units
Introduction to Strategic Communication HEJ511
Introduction
The ability to strategically communicate is a skill required in many industries and sectors. In this unit, you are introduced to a variety of media platforms and approaches to provide a strong foundation for participation in the media and communication industries. You will be introduced to key trends and changes in contemporary media practices, technologies, business models and audience behaviours. A fundamental appreciation of key concepts in media writing will enable you to think strategically about content creation, information gathering and audience engagement, which will equip you to write and pitch a story to a relevant publication. You will gain a deeper understanding of how strategic communication can drive change in a variety of contexts while acquiring important practical skills in professional communication, information management, media engagement and publicity.
Summary
| Unit name | Introduction to Strategic Communication |
|---|---|
| Unit code | HEJ511 |
| Credit points | 12.5 |
| College/School | College of Arts, Law and Education School of Creative Arts and Media |
| Discipline | Media |
| Coordinator | Doctor Donald Reid |
| Delivered By | University of Tasmania |
Availability
| Location | Study period | Attendance options | Available to | ||
|---|---|---|---|---|---|
| Online | Semester 1 | Off-Campus | International | Domestic | |
Key
- On-campus
- Off-Campus
- International students
- Domestic students
Note
Please check that your computer meets the minimum System Requirements if you are attending via Distance/Off-Campus.
Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
Key Dates
| Study Period | Start date | Census date | WW date | End date |
|---|---|---|---|---|
| Semester 1 | 26/2/2024 | 22/3/2024 | 15/4/2024 | 2/6/2024 |
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).
Unit census dates currently displaying for 2024 are indicative and subject to change. Finalised census dates for 2024 will be available from the 1st October 2023. Note census date cutoff is 11.59pm AEST (AEDT during October to March).
Learning Outcomes
- Critically evaluate media content using media and communication concepts and methods.
- Apply these concepts to a range of media production projects drawn from political, business and environment fields, and a range of cultural perspectives.
- Effectively and ethically communicate in a variety of scholarly and professional formats.
- Critically evaluate and discuss your media production experiences and the content you have produced in the context of major theories and key concepts in media and communication.
Fee Information
| Field of Education | Commencing Student Contribution 1,3 | Grandfathered Student Contribution 1,3 | Approved Pathway Course Student Contribution 2,3 | Domestic Full Fee 4 |
|---|---|---|---|---|
| 100799 | $2,040.00 | $957.00 | not applicable | $2,756.00 |
1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.
If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.
Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.
Requisites
Mutual Exclusions
You cannot enrol in this unit as well as the following:
HEJ504Teaching
| Teaching Pattern | Weekly online content, consisting of pre-recorded lectures, discussions, readings and activities. |
|---|---|
| Assessment | Publication and content report (20%)|Journalism and reflexive essay (40%)|Media Release and Report (40%) |
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required |
Required readings will be listed in the unit outline prior to the start of classes. |
Links | Booktopia textbook finder |
|---|
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.