Courses & Units

Introduction to Strategic Communication HEJ511


The ability to strategically communicate is a skill required in many industries and sectors. In this unit, you are introduced to a variety of media platforms and approaches to provide a strong foundation for participation in the media and communication industries. You will be introduced to key trends and changes in contemporary media practices, technologies, business models and audience behaviours. A fundamental appreciation of key concepts in media writing will enable you to think strategically about content creation, information gathering and audience engagement, which will equip you to write and pitch a story to a relevant publication. You will gain a deeper understanding of how strategic communication can drive change in a variety of contexts while acquiring important practical skills in professional communication, information management, media engagement and publicity.


Unit name Introduction to Strategic Communication
Unit code HEJ511
Credit points 12.5
College/School College of Arts, Law and Education
School of Creative Arts and Media
Discipline Media
Coordinator Doctor Donald Reid
Delivered By University of Tasmania


Location Study period Attendance options Available to
Hobart Term 1 Off-Campus International Domestic


International students
Domestic students

Key Dates

Study Period Start date Census date WW date End date
Term 1 9/2/2022 22/2/2022 14/3/2022 14/4/2022

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2022 are indicative and subject to change. Finalised census dates for 2022 will be available from the 1st October 2021. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

  • Critically evaluate media content using media and communication concepts and methods.
  • Apply these concepts to a range of media production projects drawn from political, business and environment fields, and a range of cultural perspectives.
  • Effectively and ethically communicate in a variety of scholarly and professional formats.
  • Critically evaluate and discuss your media production experiences and the content you have produced in the context of major theories and key concepts in media and communication.

Fee Information

Field of Education Commencing Student Contribution 1,3 Grandfathered Student Contribution 1,3 Approved Pathway Course Student Contribution 2,3 Domestic Full Fee 4
100799 $1,828.00 $858.00 not applicable $2,500.00

1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.

If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.


Mutual Exclusions

You cannot enrol in this unit as well as the following:



Teaching Pattern

Weekly online content, consisting of pre-recorded lectures, discussions, readings and activities.

AssessmentPublication and content report (20%)|Media Release and Report (40%)|Journalism and reflexive essay (40%)
TimetableView the lecture timetable | View the full unit timetable



Required readings will be listed in the unit outline prior to the start of classes.

LinksBooktopia textbook finder

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