Courses & Units
Media and Communications Entrepreneurship HEJ611
Introduction
This unit combines creative practice with business acumen to help students become independent, innovative and
successful media and communications practitioners working across a range of industries and platforms. Offered as
an intensive face-to-face week in Hobart supported by online activities, the unit exposes students to key skills
including pitch and persuasion, leading a team, producing a strategic plan and forming creative businesses. It also
introduces students to policy, legal and financial frameworks and examines the activities, structures and
opportunities of media and communication industries in Australia and internationally. Students who complete this
unit can continue on to HEJ414 Topic in JMC, in which they will apply the learning from this unit to independently
produce an industry-ready proposal and research project under supervision.
Summary
| Unit name | Media and Communications Entrepreneurship |
|---|---|
| Unit code | HEJ611 |
| Credit points | 25 |
| College/School | College of Arts, Law and Education School of Creative Arts and Media |
| Discipline | Media |
| Coordinator | Doctor Kathleen Williams |
| Delivered By | University of Tasmania |
Availability
This unit is currently unavailable.
Note
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* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).
Unit census dates currently displaying for 2024 are indicative and subject to change. Finalised census dates for 2024 will be available from the 1st October 2023. Note census date cutoff is 11.59pm AEST (AEDT during October to March).
Learning Outcomes
- Developed a cohesive and thorough understanding of screen and media industries and the dominant debates surrounding the production and circulation of media.
- Applied critical and theoretical understandings of media production to business practices.
- Identified an understanding of opportunities available in the contemporary media landscape, and developed skills to creatively integrate your media practice into existing industries.
- An understanding of the legal, social, technological and economic frameworks influencing the circulation of media, and have demonstrated adaptive business skills to respond to these frameworks.
Fee Information
| Field of Education | Commencing Student Contribution 1,3 | Grandfathered Student Contribution 1,3 | Approved Pathway Course Student Contribution 2,3 | Domestic Full Fee 4 |
|---|---|---|---|---|
| not applicable |
1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.
If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.
Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.
Teaching
| Assessment | Pitch (30%)|Scenario (30%)|Critique (40%) |
|---|---|
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required |
Required readings will be listed in the unit outline prior to the start of classes. |
Links | Booktopia textbook finder |
|---|
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.