Courses & Units

Course rules for 37C Master of Marketing Management

Award Title: Master of Marketing Management

Award Abbreviation: MMktMgt
Course Code: 37C

1. Candidates for the Master of Marketing Management shall be qualified for entry if they:
Have completed a cognate undergraduate degree of an Australian higher education
institution or the equivalent standard in any other institution.

International students must provide one of the following: UTASAccess Level 7 with a minimum overall score of 60% and no individual skill below 60%; or an IELTS score with an overall Band of 6 and no band less than 6; or a TOEFL (iBT) overall score of 72 (no individual skill must be lower than: Reading 16; Listening16; Speaking 18; and, Writing 22) or a PTE Academic overall score of 50 with no score lower than 50, or provide evidence that you have studied for 2 years full-time with English as the sole medium of instruction and examination. These tests must not be more than 24 months old.

2. Candidates for the degree shall complete the degree requirements, as hereinafter prescribed,
in not less than one and a half years of full time study, and not more four years, from the time
of first enrolment.

Course Structure
3. To qualify for the degree, the candidate shall pass a compulsory core of 10 units, as outlined
in Schedule A, along with 2 nominated business electives.

4. The units which may be included in a course for the degree shall, unless otherwise approved
by the Dean, be in accordance with Schedule A, accompanying these specifications.

5. Units may be counted towards the degree only if they have been taken in accordance with
prerequisites determined by the Tasmanian School of Business and Economics and as
summarised in Schedule A.

6. A candidate normally may not enrol in any semester in units totalling more than 50% (four
12.5% units) weighting. This applies to all candidates including those in full‐time employment
during any given year.

7. Where two or more units of the same name or content are offered within the University, only
one may be counted towards the degree.

8. In every case the candidateʹs choice of units and the order in which they are taken shall be
subject to approval by the Dean in accordance with the requirements of paragraph 3.

Credit for Previous Studies
9. Passes in subjects or units in other courses (completed or otherwise) in this University or
another approved tertiary institution (or other approved professional examining body) may
be credited towards the degree, provided that the Faculty may specify what more a candidate
so credited shall be required to do to qualify for the degree.

10. The Faculty may from time to time make amendments to the Schedules to these specifications.

11. These specifications shall take effect on 1 January 2015 and shall apply to all candidates for the degree, including those enrolling for the first time in that year and those enrolled
subsequently and to any candidates who, having commenced their studies for the Master of
Marketing prior to that date, have not passed in any units towards these degrees by that date.

12. Candidates who have passed in appropriate units towards the Master of Marketing under the
specifications in force prior to 1 January 2015 will be entitled to transfer to the Master of
Marketing Management with full equivalent credit, or to graduate in accordance with those
degree specifications operating at the time of their admission to candidature.

13. Should any difficulty arise for a candidate previously enrolled because of any difference
between course requirements (such as required majors) and units offered under these
specifications and those previously in force, the Faculty shall ensure that the candidate is not
materially disadvantaged by these specifications.

14. The approved abbreviation for the degree of Master of Marketing Management shall be