Courses & Units

Strategic Management JNB519




This unit introduces you to the theory and practice of strategic management, focusing on strategic thinking and decision making. Throughout your study you will be asked to place yourself in the position of a strategic manager and to use your creativity and ingenuity in mapping out strategies that will help your organisation maintain a competitive edge. To assist you meet this challenge, we will discuss in detail the various stages that make up the strategic management process. We will use a number of examples from the Transport and Logistics Industry to show how the process works in practice (we will also use examples from different industries). Use what you learn about the process as a guide, but always remember that mechanically following a process or technique, however well tried and tested, is no substitute for creative thinking!
As postgraduate students, you will be expected and encouraged to be creative and conceptual in applying strategic management theory. The key lies in how well you, as a strategic manager, can make opportunities out of threats (challenges) and devise ingenious ways of making them work.


Unit name Strategic Management
Unit code JNB519
Credit points 12.5
College/School College of Sciences and Engineering
Australian Maritime College
Discipline Maritime and Logistics Management
Coordinator Ms Allison James
Available as student elective? No
Delivered By Delivered wholly by the provider
Level Postgraduate


Location Study period Attendance options Available to
Launceston Semester 2 On-Campus Off-Campus International International Domestic Domestic


International students
Domestic students

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Key Dates

Study Period Start date Census date WW date End date
Semester 2 12/7/2021 10/8/2021 30/8/2021 17/10/2021

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2021 are indicative and subject to change. Finalised census dates for 2021 will be available from the 1st October 2020. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

  • demonstrate critical academic thinking and proficiency in the conduct of strategy formulation and implementation processes as they occur in global organisations
  • investigate, analyse and synthesise information required to develop key statements that underpin a transport and logistics organisations strategic purpose or direction and performance
  • evaluate and recommend improvements to the strategic response planned by an organisation operating in a global environment.
Field of Education Commencing Student Contribution 1 Grandfathered Student Contribution 1 Approved Pathway Course Student Contribution 2 Domestic Full Fee
080301 $1,812.00 $1,419.00 not applicable $2,638.00
  • Available as a Commonwealth Supported Place
  • HECS-HELP is available on this unit, depending on your eligibility3
  • FEE-HELP is available on this unit, depending on your eligibility4

1 Please refer here more information on student contribution amounts.
2 Information on eligibility and Approved Pathway courses can be found here
3 Please refer here for eligibility for HECS-HELP
4 Please refer here for eligibility for FEE-HELP

If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to this page to get an indicative course cost.





AssessmentDiscussion posts (online) (10%)|Plan (30%)|Discussion posts (online) (20%)|Examination - take home (40%)|Discussion posts (online)
TimetableView the lecture timetable | View the full unit timetable



Required readings will be listed in the unit outline prior to the start of classes.

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