Courses & Units

Services Marketing JNB523

Introduction

In many industries, marketing as a discipline is the central focus of an organisation's operations. However, marketing has always been something of an unknown quantity in the maritime and logistics industries. This unit aims to remove that anomaly by creating awareness of what marketing can offer to enable the student to apply marketing and services marketing principles and concepts to their management position in the maritime and logistics industries.

Summary

Unit name Services Marketing
Unit code JNB523
Credit points 12.5
Faculty/School College of Sciences and Engineering
Australian Maritime College
Discipline Maritime and Logistics Management
Coordinator

Dr Sumeet Sharma

Teaching staff

Dr Sumeet Sharma

Level Postgraduate
Available as student elective? Yes
Breadth Unit? No

Availability

This unit is currently unavailable.

Note

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About Census Dates

Fees

Field of Education Commencing Student Contribution 1 Grandfathered Student Contribution 1 Approved Pathway Course Student Contribution 2 Domestic Full Fee
not applicable

1 Please refer here more information on student contribution amounts.
2 Information on eligibility and Approved Pathway courses can be found here
If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to this page to get an indicative course cost.

Teaching

Teaching Pattern

On-campus: One 2 to 3 hour workshop per week depending on number of students enrolled.

Distance: Study guide and readings.

Assessment

On-campus: Coursework 60%, Exam 40%

Distance: Coursework 50%, Take-home Exam 50%

TimetableView the lecture timetable | View the full unit timetable

Textbooks

Required

Please refer to the Co-Op Bookshop link below for all textbook requirements.

LinksBooktopia textbook finder

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