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Introduction

In many industries, marketing as a discipline is the central focus of an organisation's operations. However, marketing has always been something of an unknown quantity in the maritime and logistics industries. This unit aims to remove that anomaly by creating awareness of what marketing can offer to enable the student to apply marketing and services marketing principles and concepts to their management position in the maritime and logistics industries.

Summary 2020

Unit name Services Marketing
Unit code JNB523
Credit points 12.5
Faculty/School College of Sciences and Engineering
Australian Maritime College
Discipline Maritime and Logistics Management
Coordinator

Dr Sumeet Sharma

Teaching staff

Dr Sumeet Sharma

Level Postgraduate
Available as student elective? Yes
Breadth Unit? No

Availability

Note

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* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

About Census Dates

Fees

Teaching

Teaching Pattern

On-campus: One 2 to 3 hour workshop per week depending on number of students enrolled.

Distance: Study guide and readings.

Assessment

On-campus: Coursework 60%, Exam 40%

Distance: Coursework 50%, Take-home Exam 50%

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Textbooks

Required

Please refer to the Co-Op Bookshop link below for all textbook requirements.

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