In many industries, marketing as a discipline is the central focus of an organisation's operations. However, marketing has always been something of an unknown quantity in the maritime and logistics industries. This unit aims to remove that anomaly by creating awareness of what marketing can offer to enable the student to apply marketing and services marketing principles and concepts to their management position in the maritime and logistics industries.
|Unit name||Services Marketing|
|Faculty/School||College of Sciences and Engineering
Australian Maritime College
|Discipline||Maritime and Logistics Management|
Dr Sumeet Sharma
Dr Sumeet Sharma
|Available as student elective?||Yes|
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On-campus: One 2 to 3 hour workshop per week depending on number of students enrolled.
Distance: Study guide and readings.
On-campus: Coursework 60%, Exam 40%
Distance: Coursework 50%, Take-home Exam 50%
|Timetable||View the lecture timetable | View the full unit timetable|
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