This unit has been discontinued.
Introduction
In many industries, marketing as a discipline is the central focus of an organisation's operations. However, marketing has always been something of an unknown quantity in the maritime and logistics industries. This unit aims to remove that anomaly by creating awareness of what marketing can offer to enable the student to apply marketing and services marketing principles and concepts to their management position in the maritime and logistics industries.
Summary 2020
| Unit name | Services Marketing |
|---|---|
| Unit code | JNB523 |
| Credit points | 12.5 |
| Faculty/School | College of Sciences and Engineering Australian Maritime College |
| Discipline | Maritime and Logistics Management |
| Coordinator | Dr Sumeet Sharma |
| Teaching staff | Dr Sumeet Sharma |
| Level | Postgraduate |
| Available as student elective? | Yes |
| Breadth Unit? | No |
Availability
Note
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TNE Program units special approval requirements.
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Fees
Teaching
| Teaching Pattern | On-campus: One 2 to 3 hour workshop per week depending on number of students enrolled. Distance: Study guide and readings. |
|---|---|
| Assessment | On-campus: Coursework 60%, Exam 40% Distance: Coursework 50%, Take-home Exam 50% |
| Timetable | View the lecture timetable | View the full unit timetable |
Textbooks
| Required | Please refer to the Co-Op Bookshop link below for all textbook requirements. |
|---|
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.