Courses & Units
Services Marketing JNB523
Introduction
In many industries, marketing as a discipline is the central focus of an organisation's operations. However, marketing has always been something of an unknown quantity in the maritime and logistics industries. This unit aims to remove that anomaly by creating awareness of what marketing can offer to enable the student to apply marketing and services marketing principles and concepts to their management position in the maritime and logistics industries.
Summary
| Unit name | Services Marketing |
|---|---|
| Unit code | JNB523 |
| Credit points | 12.5 |
| College/School | College of Sciences and Engineering Australian Maritime College |
| Discipline | Maritime and Logistics Management |
| Coordinator | Doctor Sumeet Sharma |
| Delivered By | Delivered wholly by the provider |
| Level | Postgraduate |
Availability
This unit is currently unavailable.
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).
Unit census dates currently displaying for 2021 are indicative and subject to change. Finalised census dates for 2021 will be available from the 1st October 2020. Note census date cutoff is 11.59pm AEST (AEDT during October to March).
Fee Information
| Field of Education | Commencing Student Contribution 1,3 | Grandfathered Student Contribution 1,3 | Approved Pathway Course Student Contribution 2,3 | Domestic Full Fee 4 |
|---|---|---|---|---|
| not applicable |
1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.
If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.
Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.
Teaching
| Timetable | View the lecture timetable | View the full unit timetable |
|---|
Textbooks
| Required |
Required readings will be listed in the unit outline prior to the start of classes. |
Links | Booktopia textbook finder |
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The University reserves the right to amend or remove courses and unit availabilities, as appropriate.