Courses & Units

Strategic Management JNB739


This unit introduces you to the theory and practice of strategic management, focusing on strategic thinking and decision making. Throughout your study you will be asked to place yourself in the position of a strategic manager and to use your creativity and ingenuity in mapping out strategies that will help your organisation maintain a competitive edge. To assist you meet this challenge, we will discuss in detail the various stages that make up the strategic management process. We will use a number of examples from the Transport and Logistics Industry to show how the process works in practice (we will also use examples from different industries). Use what you learn about the process as a guide, but always remember that mechanically following a process or technique, however well tried and tested, is no substitute for creative thinking! As postgraduate students, you will be expected and encouraged to be creative and conceptual in applying strategic management theory. The key lies in how well you, as a strategic manager, can make opportunities out of threats (challenges) and devise ingenious ways of making them work. Students should draw upon all the relevant knowledge and skills gained from previous units. The work from Management isuseful: The topics of Leadership, Communication, the External Environment, Managing Change, Organisational Culture, Organisational Structure Design and Evaluation. Topics covered in Finance for Decision-Making relevant to this unit. For example, budgeting, ratio analysis and interpretation of financial statements is particularly useful to strategic managers.


Unit name Strategic Management
Unit code JNB739
Credit points 12.5
College/School College of Sciences and Engineering
Australian Maritime College
Discipline Maritime and Logistics Management
Coordinator Ms Allison James
Delivered By University of Tasmania


Location Study period Attendance options Available to
Launceston Semester 1 On-Campus International Domestic
Online Semester 1 Off-Campus International Domestic


International students
Domestic students

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Key Dates

Study Period Start date Census date WW date End date
Semester 1 26/2/2024 22/3/2024 15/4/2024 2/6/2024

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2024 are indicative and subject to change. Finalised census dates for 2024 will be available from the 1st October 2023. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

  • Discuss the nature and dynamics of the strategy formulation, implementation and evaluation processes in networked industries.
  • Identify and develop key statements that encapsulate the organisation’s strategic purpose and performance.
  • Evaluate and recommend improvements to the strategic response planned by an organisation operating in a networked industry.

Fee Information

Field of Education Commencing Student Contribution 1,3 Grandfathered Student Contribution 1,3 Approved Pathway Course Student Contribution 2,3 Domestic Full Fee 4
080301 $2,040.00 $1,597.00 not applicable $2,909.00

1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.

If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.


Mutual Exclusions

You cannot enrol in this unit as well as the following:



AssessmentFacilitated Online Discussion (20%)|Strategic Analysis and Plan (40%)|Strategic Analysis, Implementation and Control (40%)
TimetableView the lecture timetable | View the full unit timetable



Required readings will be listed in the unit outline prior to the start of classes.

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