Courses & Units

Industry Analysis and Adoption KLA249



There are multiple perspectives from which you can analyse an industry; this unit will inform students about industry analysis, from the perspective of an advisor or a consultant, with a view to adoption for practice change.

It will provide the foundations to access relevant financial, marketing, production and human resource management information to aid in decision making, technology adoption and management of risk. Through case-studies students will gain an appreciation for reviewing the economic, political and market factors that influence the way agricultural industries develop, by considering the industry's past trends, demand-supply mechanics and future outlook.

The unit provides students with an understanding of how the theory and practice of extension can influence adoption. It will consider the role of adult education, barriers to participation and how research and demonstration can influence early adopters.

There will be an emphasis on evaluating an industry to identify how advisors can provide support to clients. This will help to identify opportunities, and facilitate planned changes to the enterprise, by assisting in the development of clear objectives and bringing in the necessary experts and change agents.


Unit name Industry Analysis and Adoption
Unit code KLA249
Credit points 12.5
Faculty/School College of Sciences and Engineering
Tasmanian Institute of Agriculture
Discipline Agriculture and Food Systems

Katrina Durham

Teaching staff

Level Intermediate
Available as student elective? Yes
Breadth Unit? No


Location Study period Attendance options Available to
Hobart Semester 2 On-Campus International Domestic


International students
Domestic students

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Key Dates

Study Period Start date Census date WW date End date
Semester 2 12/7/2021 10/8/2021 30/8/2021 17/10/2021

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

About Census Dates


Field of Education Commencing Student Contribution 1 Grandfathered Student Contribution 1 Approved Pathway Course Student Contribution 2 Domestic Full Fee
050101 $493.00 $493.00 not applicable $2,783.00

1 Please refer here more information on student contribution amounts.
2 Information on eligibility and Approved Pathway courses can be found here
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Please note: international students should refer to this page to get an indicative course cost.



KLA100 and KLA115


Teaching Pattern

2 x 1-hr lectures and a 3-hr workshop each week.


Assessment Task 1 -  Case Study: Industry Analysis Report (15%); Assessment Task 2 - Design of a participatory extension program to promote adoption (15%); Assessment Task 3 - In-class reading quiz x 3 (15%).  Exam (55%)

TimetableView the lecture timetable | View the full unit timetable


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