Courses & Units

Industry Analysis and Adoption KLA249



There are multiple perspectives from which you can analyse an industry; this unit will inform students about industry analysis, from the perspective of an advisor or a consultant, with a view to adoption for practice change. It will provide the foundations to access relevant financial, marketing, production, and human resource management information to aid in decision making, technology adoption and management of risk. Through case-studies students will gain an appreciation for reviewing the economic, political and market factors that influence the way agricultural industries develop, by considering the industry’s past trends, demand-supply mechanics, and future outlook. The unit provides students with an understanding of how the theory and practice of extension can influence adoption. It will consider the role of adult education, barriers to participation and how research and demonstration can influence early adopters. There will be an emphasis on evaluating an industry to identify how advisors can provide support to clients. This will help to identify opportunities, and facilitate planned changes to the enterprise, by assisting in the development of clear objectives and bringing in the necessary experts and change agents.


Unit name Industry Analysis and Adoption
Unit code KLA249
Credit points 12.5
College/School College of Sciences and Engineering
Tasmanian Institute of Agriculture
Discipline Agriculture and Food Systems
Coordinator Ms Katrina Durham
Available as an elective?
Delivered By Delivered wholly by the provider
Level Intermediate


Location Study period Attendance options Available to
Hobart Semester 2 On-Campus International Domestic


International students
Domestic students

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Key Dates

Study Period Start date Census date WW date End date
Semester 2 12/7/2021 10/8/2021 30/8/2021 17/10/2021

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2021 are indicative and subject to change. Finalised census dates for 2021 will be available from the 1st October 2020. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

  • understand the fundamental aspects of analysing an industry.
  • gather and analyse information from a range of relevant sources.
  • understand new products or tools available to support practice change decisions for a farm business.
  • understand different approaches to extension methods in agriculture, and be able to identify and apply extension strategies appropriate to the goals and learning styles of farmers and agribusiness advisers.
  • identify the learning styles of target audiences, and be able to plan extension documents and media strategies to provide relevant support for decision making and encouraging adoption.
Field of Education Commencing Student Contribution 1 Grandfathered Student Contribution 1 Approved Pathway Course Student Contribution 2 Domestic Full Fee
050101 $493.00 $493.00 not applicable $2,783.00
  • Available as a Commonwealth Supported Place
  • HECS-HELP is available on this unit, depending on your eligibility3
  • FEE-HELP is available on this unit, depending on your eligibility4

1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.

If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.





Teaching Pattern

2 x 1-hr lectures and a 3-hr workshop each week.

AssessmentOnline quizzes (x4) (20%)|Examination (55%)|Report and Presentation (25%)
TimetableView the lecture timetable | View the full unit timetable



Required readings will be listed in the unit outline prior to the start of classes.

LinksBooktopia textbook finder

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