Courses & Units

Industry Analysis and Adoption KLA449


This unit equips students with the skills they need to conduct a detailed analysis of an industry and use this analysis to identify and communicate potential market or technical innovations with a variety of target audiences. These target audiences might be primary producers, processors or other actors in the value chain. It will provide the foundations to access relevant financial, marketing, production, and human resource management information to aid in decision making, technology adoption and management of risk. Through case-studies students will gain an appreciation for reviewing the economic, political and market factors that influence the way agricultural industries develop, by considering the industry’s past trends, demand-supply mechanics, and future outlook. Using these analysis techniques, students will develop an understanding of how the theory and practice of extension can influence adoption. It will consider the role of adult education, barriers to participation and how research and demonstration can influence early adopters.


Unit name Industry Analysis and Adoption
Unit code KLA449
Credit points 12.5
College/School College of Sciences and Engineering
Tasmanian Institute of Agriculture
Discipline Agriculture and Food Systems
Coordinator Ms Katrina Durham
Delivered By University of Tasmania
Level Honours


Location Study period Attendance options Available to
Hobart Semester 2 On-Campus International Domestic


International students
Domestic students

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Key Dates

Study Period Start date Census date WW date End date
Semester 2 22/7/2024 16/8/2024 9/9/2024 27/10/2024

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2024 are indicative and subject to change. Finalised census dates for 2024 will be available from the 1st October 2023. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

  • Evaluate the fundamental aspects of industry analysis on the context of an agricultural environment.
  • Analyse the competitiveness of an agricultural business using a range of industry analysis tools.
  • Design extension strategies and materials that are appropriate for target audiences.

Fee Information

The 2024 Commonwealth Supported Place (CSP) rates are still being finalised by the Government and we will update the domestic fee information as soon as we have more details.


Teaching Pattern

One lecture for one hour per week for the 13 weeks (the entire semester); Workshop, One workshop for three hours per week

AssessmentAdoption strategy (10%)|Online Quizzes (20%)|Industry analysis (30%)|Extension material development (40%)
TimetableView the lecture timetable | View the full unit timetable



Required readings will be listed in the unit outline prior to the start of classes.

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