Courses & Units

Industry Analysis and Adoption KLA449



There are multiple perspectives from which you can analyse an industry. This unit will inform students about industry analysis, from the perspective of an advisor or a consultant, with a view to adoption for practice change. It will provide the foundations to access relevant financial, marketing, production and human resource management information to aid in decision making, technology adoption and management of risk. Through case-studies students will gain an appreciation for reviewing the economic, political and market factors that influence the way agricultural industries develop, by considering the industry's past trends, demand-supply mechanics and future outlook. The unit provides students with an understanding of how the theory and practice of extension can influence adoption. It will consider the role of adult education, barriers to participation and how research and demonstration can influence early adopters. There will be an emphasis on evaluating an industry to identify how advisors can provide support to clients. This will help to identify opportunities, and facilitate planned changes to the enterprise, by assisting in the development of clear objectives and bringing in the necessary experts and change agents.


Unit name Industry Analysis and Adoption
Unit code KLA449
Credit points 12.5
College/School College of Sciences and Engineering
Tasmanian Institute of Agriculture
Discipline Agriculture and Food Systems
Coordinator Ms Katrina Durham
Available as student elective? No
Delivered By University of Tasmania
Level Honours


Location Study period Attendance options Available to
Hobart Semester 2 On-Campus International Domestic


International students
Domestic students

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Key Dates

Study Period Start date Census date WW date End date
Semester 2 11/7/2022 9/8/2022 29/8/2022 16/10/2022

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2022 are indicative and subject to change. Finalised census dates for 2022 will be available from the 1st October 2021.

About Census Dates

Learning Outcomes

  • Discuss the fundamental aspects of industry analysis in the context of an agricultural environment.
  • Analyse the competitiveness of an agricultural business by using industry analysis tools.
  • Appraise different types of developments available to support practice change decisions for an agribusiness.
  • Produce extension strategies relevant to decision making that encourage adoption by analysing the learning styles of target audiences
Field of Education Commencing Student Contribution 1 Grandfathered Student Contribution 1 Approved Pathway Course Student Contribution 2 Domestic Full Fee
050101 $498.00 $498.00 not applicable $2,783.00
  • Available as a Commonwealth Supported Place
  • HECS-HELP is available on this unit, depending on your eligibility3
  • FEE-HELP is available on this unit, depending on your eligibility4

1 Please refer here more information on student contribution amounts.
2 Information on eligibility and Approved Pathway courses can be found here
3 Please refer here for eligibility for HECS-HELP
4 Please refer here for eligibility for FEE-HELP

If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to this page to get an indicative course cost.


Teaching Pattern

One lecture for one hour per week for the 13 weeks (the entire semester); Workshop, One workshop for three hours per week

AssessmentOnline Quizzes (20%)|Final exam (25%)|Writing a media release (10%)|Industry Report including a communication plan; and a group oral presentation (45%)
TimetableView the lecture timetable | View the full unit timetable



Required readings will be listed in the unit outline prior to the start of classes.

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