This unit equips students with the skills they need to conduct a detailed analysis of an industry and use this analysis to identify and communicate potential market or technical innovations with a variety of target audiences. These target audiences might be primary producers, processors or other actors in the value chain.
It will provide the foundations to access relevant financial, marketing, production, and human resource management information to aid in decision making, technology adoption and management of risk. Through case-studies students will gain an appreciation for reviewing the economic, political and market factors that influence the way agricultural industries develop, by considering the industry’s past trends, demand-supply mechanics, and future outlook. Using these analysis techniques, students will develop an understanding of how the theory and practice of extension can influence adoption. It will consider the role of adult education, barriers to participation and how research and demonstration can influence early adopters.
|Unit name||Industry Analysis and Adoption|
|College/School||College of Sciences and Engineering
Tasmanian Institute of Agriculture
|Discipline||Agriculture and Food Systems|
|Coordinator||Ms Katrina Durham|
|Delivered By||University of Tasmania|
|Location||Study period||Attendance options||Available to|
- International students
- Domestic students
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|Study Period||Start date||Census date||WW date||End date|
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).
Unit census dates currently displaying for 2023 are indicative and subject to change. Finalised census dates for 2023 will be available from the 1st October 2022. Note census date cutoff is 11.59pm AEST (AEDT during October to March).
- Evaluate the fundamental aspects of industry analysis on the context of an agricultural environment.
- Analyse the competitiveness of an agricultural business using a range of industry analysis tools.
- Design extension strategies and materials that are appropriate for target audiences.
|Field of Education||Commencing Student Contribution 1,3||Grandfathered Student Contribution 1,3||Approved Pathway Course Student Contribution 2,3||Domestic Full Fee 4|
1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.
Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.
One lecture for one hour per week for the 13 weeks (the entire semester); Workshop, One workshop for three hours per week
|Assessment||Online Quizzes (20%)|Extension material development (40%)|Adoption strategy (10%)|Industry analysis (30%)|
|Timetable||View the lecture timetable | View the full unit timetable|
Required readings will be listed in the unit outline prior to the start of classes.
|Links||Booktopia textbook finder|
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