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There are multiple perspectives from which you can analyse an industry; this unit will inform students about industry analysis, from the perspective of an advisor or a consultant, with a view to adoption for practice change.

It will provide the foundations to access relevant financial, marketing, production and human resource management information to aid in decision making, technology adoption and management of risk. Through case-studies students will gain an appreciation for reviewing the economic, political and market factors that influence the way agricultural industries develop, by considering the industry's past trends, demand-supply mechanics and future outlook.

The unit provides students with an understanding of how the theory and practice of extension can influence adoption. It will consider the role of adult education, barriers to participation and how research and demonstration can influence early adopters. 

There will be an emphasis on evaluating an industry to identify how advisors can provide support to clients. This will help to identify opportunities, and facilitate planned changes to the enterprise, by assisting in the development of clear objectives and bringing in the necessary experts and change agents.

Summary 2020

Unit name Industry Analysis and Adoption
Unit code KLA449
Credit points 12.5
Faculty/School College of Sciences and Engineering
Tasmanian Institute of Agriculture
Discipline Agriculture and Food Systems

Joanna Jones

Teaching staff

Dugald Close and Katrina Durham

Level Honours
Available as student elective? No
Breadth Unit? No



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Mutual Exclusions

You cannot enrol in this unit as well as the following:



Teaching Pattern

2 x 1-hr lectures and a 3-hr workshop each week.


Assessment Task 1 -  Case Study: Industry Analysis Report (15%); Assessment Task 2 - Design of a participatory extension program to promote adoption (15%); Assessment Task 3 - In-class reading quiz x 3 (15%).  Exam (55%)

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