This unit will run Monday 24/1/22 to Friday 25/2/22 and Monday 11/7/22 to Friday 12/8/22
In this unit you will learn about the contemporary marketing concepts, tools and strategy that are suitable for use in agribusiness, as well as the theoretical underpinning behind them. These will then be applied to your own business, and considerations made for how the marketing can be appropriately improved.
Concepts that this unit’s content will introduce you to include:
1. Customer segments
2. Marketing Mix
3. Marketing strategy
4. Price determination
|Unit name||Horticultural Marketing and Communication|
|College/School||College of Sciences and Engineering
Tasmanian Institute of Agriculture
|Discipline||Agriculture and Food Systems|
|Coordinator||Mr Roger Latham|
|Delivered By||University of Tasmania|
|Location||Study period||Attendance options||Available to|
|Online||Half Year Period 1||Off-Campus||International||Domestic|
|Online||Half Year Period 2||Off-Campus||International||Domestic|
- International students
- Domestic students
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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
|Study Period||Start date||Census date||WW date||End date|
|Half Year Period 1||23/1/2023||30/1/2023||8/2/2023||24/2/2023|
|Half Year Period 2||10/7/2023||17/7/2023||26/7/2023||11/8/2023|
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).
Unit census dates currently displaying for 2023 are indicative and subject to change. Finalised census dates for 2023 will be available from the 1st October 2022. Note census date cutoff is 11.59pm AEST (AEDT during October to March).
- Describe contemporary marketing concepts and practices that are applicable to agribusinesses
- Analyse the marketing practices of a new or existing horticultural or agricultural business, product, service, or industry
- Outline improvements in the marketing practices for an existing or new horticultural or agricultural business, product, service, or industry
|Field of Education||Commencing Student Contribution 1,3||Grandfathered Student Contribution 1,3||Approved Pathway Course Student Contribution 2,3||Domestic Full Fee 4|
1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.
Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.
|Assessment||Multiple choice questions about Marketing (15%)|Analysis of marketing practices (40%)|Presentation on Marketing Changes (45%)|
|Timetable||View the lecture timetable | View the full unit timetable|
Required readings will be listed in the unit outline prior to the start of classes.
|Links||Booktopia textbook finder|
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.