Courses & Units

Horticultural Marketing and Communication KLA505


This unit will run Monday 24/1/22 to Friday 25/2/22 and Monday 11/7/22 to Friday 12/8/22


In this unit you will learn about the contemporary marketing concepts, tools and strategy that are suitable for use in agribusiness, as well as the theoretical underpinning behind them. These will then be applied to your own business, and considerations made for how the marketing can be appropriately improved.

Concepts that this unit’s content will introduce you to include:
1. Customer segments
2. Marketing Mix
3. Marketing strategy
4. Price determination


Unit name Horticultural Marketing and Communication
Unit code KLA505
Credit points 12.5
College/School College of Sciences and Engineering
Tasmanian Institute of Agriculture
Discipline Agriculture and Food Systems
Coordinator Mr Roger Latham
Delivered By University of Tasmania


Location Study period Attendance options Available to
Online Half Year Period 1 Off-Campus International Domestic
Online Half Year Period 2 Off-Campus International Domestic


International students
Domestic students

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Key Dates

Study Period Start date Census date WW date End date
Half Year Period 1 23/1/2023 30/1/2023 8/2/2023 24/2/2023
Half Year Period 2 10/7/2023 17/7/2023 26/7/2023 11/8/2023

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (refer to How do I withdraw from a unit? for more information).

Unit census dates currently displaying for 2023 are indicative and subject to change. Finalised census dates for 2023 will be available from the 1st October 2022. Note census date cutoff is 11.59pm AEST (AEDT during October to March).

About Census Dates

Learning Outcomes

  • Describe contemporary marketing concepts and practices that are applicable to agribusinesses
  • Analyse the marketing practices of a new or existing horticultural or agricultural business, product, service, or industry
  • Outline improvements in the marketing practices for an existing or new horticultural or agricultural business, product, service, or industry
Field of Education Commencing Student Contribution 1,3 Grandfathered Student Contribution 1,3 Approved Pathway Course Student Contribution 2,3 Domestic Full Fee 4
$515.00 $515.00 not applicable $2,922.00

1 Please refer to more information on student contribution amounts.
2 Please refer to more information on eligibility and Approved Pathway courses.
3 Please refer to more information on eligibility for HECS-HELP.
4 Please refer to more information on eligibility for FEE-HELP.

If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to What is an indicative Fee? to get an indicative course cost.


AssessmentMultiple choice questions about Marketing (15%)|Analysis of marketing practices (40%)|Presentation on Marketing Changes (45%)
TimetableView the lecture timetable | View the full unit timetable



Required readings will be listed in the unit outline prior to the start of classes.

LinksBooktopia textbook finder

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