Courses & Units

Marketing for Business ZAA134

Hobart, Launceston, Cradle Coast

Introduction

This unit introduces the principles of marketing in business and the influence of consumers. You will explore why and how a business identifies and analyses the markets for its products, services and experience. This will include investigating the scope of the marketing practitioner, value propositions, marketing theory, brand messages and customer relations management.

Summary

Unit name Marketing for Business
Unit code ZAA134
Credit points 12.5
Faculty/School University College
Discipline Applied Business
Coordinator

Cecilia Lawler

Available as student elective? No
Breadth Unit? No

Availability

Location Study period Attendance options Available to
Hobart Term 4 On-Campus International Domestic
Launceston Term 4 On-Campus Off-Campus International International Domestic Domestic
Cradle Coast Term 4 On-Campus International Domestic

Key

On-campus
Off-Campus
International students
Domestic students
Note

Please check that your computer meets the minimum System Requirements if you are attending via Distance/Off-Campus.

Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.

Special approval is required for enrolment into TNE Program units.

TNE Program units special approval requirements.

Key Dates

Study Period Start date Census date WW date End date
Term 4 12/10/2020 2/11/2020 17/11/2020 18/12/2020

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2020 are indicative and subject to change. Finalised census dates for 2020 will be available from the 1st October 2019.

About Census Dates

Learning Outcomes


1. Identify and describe principles of marketing
2. Describe and analyse market drivers and marketing strategies
3. Communicate marketing messages of products, services and experience
4. Identify, evaluate and use relevant discipline tools and techniques
5. Identify and evaluate relevant behaviours, principles and perspectives in the workplace
6. Use reflective and deliberative thinking to generate plans for self-development
7. Apply practice and discipline based skills and knowledge to communicate solutions to real world problems.

Fees

Domestic

Band CSP Student Contribution Full Fee Paying (domestic) Field of Education
3 2020: $1,394.00 2020: $2,702.00 080505

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.

Teaching

Teaching Pattern

Blended mode: Online content, full-day workshop (x2), weekly tutorials

Assessment

AT1: Marketing Concept Poster and Presentation (30%),

AT2: Case Study Local (30%),

AT3: Digital Marketing Campaign and Reflection (40%).

TimetableView the lecture timetable | View the full unit timetable

Textbooks

RequiredNone
Booktopia textbook links

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.