Courses & Units

Marketing for Business ZAA134

Hobart, Launceston, Cradle Coast

Introduction

This unit introduces the principles of marketing in business, the influence of consumers and the external environment. You will explore why and how a business identifies and analyses the markets for its products, services and experience. This will include an appreciation of the scope of the marketing practitioner, value propositions, marketing theory, brand messages, customer relations management and marketing channels.

In conjunction with the discipline theory, this unit introduces learning through practice by exposing you to authentic learning experiences. These experiences are placed at the centre of learning and assessment, so you have the opportunity to develop the skills, knowledge and behaviours necessary to respond to industry, community and/or global needs.

You will be introduced to:

  • a range of methods, tools, techniques and approaches to practice
  • principles and perspectives such as values, ethics, empathy and leadership in real world scenarios
  • reflection and deliberative thinking as a means of developing knowledge, skills, attitudes and aspirations
  • ways of understanding problems and developing solutions through active inquiry.

Summary

Unit name Marketing for Business
Unit code ZAA134
Credit points 12.5
Faculty/School University College
Discipline Applied Business
Coordinator

Cecilia Lawler

Available as student elective? No
Breadth Unit? No

Availability

Location Study period Attendance options Available to
Hobart Term 4 On-Campus International Domestic
Launceston Term 4 On-Campus Off-Campus International International Domestic Domestic Domestic
Cradle Coast Term 4 On-Campus International Domestic

Key

On-campus
Off-Campus
International students
Domestic students
Note

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Key Dates

Study Period Start date Census date WW date End date
Term 4 12/10/2020 2/11/2020 17/11/2020 18/12/2020

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2020 are indicative and subject to change. Finalised census dates for 2020 will be available from the 1st October 2019.

About Census Dates

Learning Outcomes

  1. Identify, describe and apply marketing principles, tools and techniques in a business context
  2. Describe and analyse market drivers and marketing strategies
  3. Communicate marketing messages for products, services and experiences
  4. Apply and communicate marketing solutions to contemporary business opportunities
  5. Reflect on acquired behaviours and skills for future practitioner roles in marketing

Fees

Domestic

Band CSP Student Contribution Full Fee Paying (domestic) Field of Education
3 2020: $1,394.00 2020: $2,702.00 080505

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.

Teaching

Teaching Pattern

Blended mode: Online content, full-day workshop (x2), weekly tutorials

Assessment

AT1: Marketing Concept Poster and Presentation (30%),

AT2: Case Study Local (30%),

AT3: Digital Marketing Campaign and Reflection (40%).

TimetableView the lecture timetable | View the full unit timetable

Textbooks

RequiredNone
Booktopia textbook links

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.