Hobart, Launceston, Cradle Coast
This unit introduces the principles of marketing in business and the influence of consumers. You will explore why and how a business identifies and analyses the markets for its products, services and experience. This will include investigating the scope of the marketing practitioner, value propositions, marketing theory, brand messages and customer relations management.
|Unit name||Marketing for Business|
|Available as student elective?||No|
|Location||Study period||Attendance options||Available to|
|Launceston||Term 4||On-Campus||Off-Campus||Domestic Domestic|
|Cradle Coast||Term 4||On-Campus||Domestic|
- International students
- Domestic students
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Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
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|Study Period||Start date||Census date||WW date||End date|
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Unit census dates currently displaying for 2019 are indicative and subject to change. Finalised census dates for 2019 will be available from the 1st October 2018.
1. Identify and describe principles of marketing
2. Describe and analyse market drivers and marketing strategies
3. Communicate marketing messages of products, services and experience
4. Identify, evaluate and use relevant discipline tools and techniques
5. Identify and evaluate relevant behaviours, principles and perspectives in the workplace
6. Use reflective and deliberative thinking to generate plans for self-development
7. Apply practice and discipline based skills and knowledge to communicate solutions to real world problems.
|Band||CSP Student Contribution||Field of Education|
Fees for next year will be published in October. The fees above only apply for the year shown.
Please note: international students should refer to this page to get an indicative course cost.
Blended mode: Online content, full-day workshop (x2), weekly tutorials
AT1: Marketing Concept Poster and Reflection (30%),
AT2: Case Study Local (30%),
AT3: Digital Marketing Campaign and Reflection (40%).
|Timetable||View the lecture timetable | View the full unit timetable|
Booktopia textbook links
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