Courses & Units

Tourism Visitor Engagement ZAA142


High quality visitor engagement plays a critical role in enhancing the overall visitor experience. Tourism is a customer service industry that inspires visitors to explore a destination through its cultural and natural heritage, and other significant attributes. The ability to identify, create and communicate engaging and authentic visitor experiences is a fundamental skill for all those in the tourism industry. In this unit you will examine key concepts and practices in visitor engagement as it applies to tourism in your local region, and develop your understanding of the role that engagement plays in enhancing the visitor experience.

Activities will include engaging in your own ‘visitor experience’ to analyse and reflect on how this experience may be perceived by the ‘visitor’. You will propose a visitor experience that will be distinctive to your local region.

In conjunction with the discipline theory, this unit introduces learning through practice by exposing you to authentic learning experiences. These experiences are placed at the centre of learning and assessment, so you have the opportunity to develop the skills, knowledge and behaviours necessary to respond to industry, community and/or global needs.
You will be introduced to:

- a range of methods, tools, techniques and approaches to practice
- principles and perspectives such as values, ethics, empathy and leadership in real world scenarios
- reflection and deliberative thinking as a means of developing knowledge, skills, attitudes and aspirations
- ways of understanding problems and developing solutions through active inquiry.


Unit name Tourism Visitor Engagement
Unit code ZAA142
Credit points 12.5
College/School University College
Discipline Applied Business
Coordinator Doctor Ana Lobo
Available as student elective? Yes
Delivered By University of Tasmania


This unit is currently unavailable.


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* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2022 are indicative and subject to change. Finalised census dates for 2022 will be available from the 1st October 2021.

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Learning Outcomes

  • Identify and describe the concept and practices of visitor engagement
  • Examine and apply storytelling skills, techniques, and practices used in visitor engagement
  • Use reflective and deliberative thinking to generate visitor engagement strategies
  • Design, plan, and communicate an authentic visitor experience
Field of Education Commencing Student Contribution 1 Grandfathered Student Contribution 1 Approved Pathway Course Student Contribution 2 Domestic Full Fee
not applicable

1 Please refer here more information on student contribution amounts.
2 Information on eligibility and Approved Pathway courses can be found here
3 Please refer here for eligibility for HECS-HELP
4 Please refer here for eligibility for FEE-HELP

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Please note: international students should refer to this page to get an indicative course cost.


Mutual Exclusions

You cannot enrol in this unit as well as the following:

ZAA112 Visitor Engagement


Teaching Pattern

On-campus students: Weekly 2 hour tutorials; 1 x half to full day workshop per semester

Off-campus students: Weekly online 2 hour tutorials; 1 x half to full day online workshop per semester

AssessmentEngagement Task 1|Engagement Task 2|AT2: Experiential Report (30%)|AT3: Visitor Engagement Concept Proposal (50%)|AT1: Case Study (Local) (20%)
TimetableView the lecture timetable | View the full unit timetable



Required readings will be listed in the unit outline prior to the start of classes.

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