High quality visitor engagement plays a critical role in enhancing the overall visitor experience. Tourism is a customer service industry that inspires visitors to explore a destination through its cultural and natural heritage, and other significant attributes. The ability to identify, create and communicate engaging and authentic visitor experiences is a fundamental skill for all those in the tourism industry. In this unit you will examine key concepts and practices in visitor engagement as it applies to tourism in your local region, and develop your understanding of the role that engagement plays in enhancing the visitor experience.
Activities will include engaging in your own ‘visitor experience’ to analyse and reflect on how this experience may be perceived by the ‘visitor’. You will propose a visitor experience that will be distinctive to your local region.
In conjunction with the discipline theory, this unit introduces learning through practice by exposing you to authentic learning experiences. These experiences are placed at the centre of learning and assessment, so you have the opportunity to develop the skills, knowledge and behaviours necessary to respond to industry, community and/or global needs.
You will be introduced to:
- a range of methods, tools, techniques and approaches to practice
- principles and perspectives such as values, ethics, empathy and leadership in real world scenarios
- reflection and deliberative thinking as a means of developing knowledge, skills, attitudes and aspirations
- ways of understanding problems and developing solutions through active inquiry.
|Unit name||Tourism Visitor Engagement|
|Coordinator||Doctor Ana Lobo|
|Available as student elective?||Yes|
|Delivered By||University of Tasmania|
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Unit census dates currently displaying for 2022 are indicative and subject to change. Finalised census dates for 2022 will be available from the 1st October 2021.
- Identify and describe the concept and practices of visitor engagement
- Examine and apply storytelling skills, techniques, and practices used in visitor engagement
- Use reflective and deliberative thinking to generate visitor engagement strategies
- Design, plan, and communicate an authentic visitor experience
|Field of Education||Commencing Student Contribution 1||Grandfathered Student Contribution 1||Approved Pathway Course Student Contribution 2||Domestic Full Fee|
1 Please refer here more information on student contribution amounts.
2 Information on eligibility and Approved Pathway courses can be found here
3 Please refer here for eligibility for HECS-HELP
4 Please refer here for eligibility for FEE-HELP
Please note: international students should refer to this page to get an indicative course cost.
You cannot enrol in this unit as well as the following:ZAA112 Visitor Engagement
On-campus students: Weekly 2 hour tutorials; 1 x half to full day workshop per semester
Off-campus students: Weekly online 2 hour tutorials; 1 x half to full day online workshop per semester
|Assessment||Engagement Task 1|Engagement Task 2|AT2: Experiential Report (30%)|AT3: Visitor Engagement Concept Proposal (50%)|AT1: Case Study (Local) (20%)|
|Timetable||View the lecture timetable | View the full unit timetable|
Required readings will be listed in the unit outline prior to the start of classes.
|Links||Booktopia textbook finder|
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