Courses & Units

Designing Events ZAA144

Hobart, Launceston, Cradle Coast


This unit investigates events of varying scale, and identifies their contribution as a potential key driver of growth and economic development of businesses, cities and communities. It analyses the social, cultural and environmental impacts of events on destinations and communities. It also examines the relevance, value and appropriateness of events. Activities will support analysing types of events, venues, themes, target markets, relevance to communities and how events contribute to the mixed economy. You will examine approaches to conceptualising an event of relevance for a specific audience, prepare a simulated event bid, engage in group presentations, and complete an observation of an event to analyse its design components. These activities and tasks will provide you with opportunities to identify key skills and how you may apply this learning in the future to event design.

In conjunction with the discipline theory, this unit introduces learning through practice by exposing you to authentic learning experiences. These experiences are placed at the centre of learning and assessment, so you have the opportunity to develop the skills, knowledge and behaviours necessary to respond to industry, community and/or global needs.

You will be introduced to:

  • a range of methods, tools, techniques and approaches to practice
  • principles and perspectives such as values, ethics, empathy and leadership in real world scenarios
  • reflection and deliberative thinking as a means of developing knowledge, skills, attitudes and aspirations
  • ways of understanding problems and developing solutions through active inquiry


Unit name Designing Events
Unit code ZAA144
Credit points 12.5
Faculty/School University College
Discipline Applied Business

Dr Clayton Hawkins

Available as student elective? No
Breadth Unit? No


Location Study period Attendance options Available to
Hobart Term 4 On-Campus Domestic
Launceston Term 4 On-Campus Off-Campus International Domestic Domestic
Cradle Coast Term 4 On-Campus Domestic


International students
Domestic students

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Key Dates

Study Period Start date Census date WW date End date
Term 4 12/10/2020 2/11/2020 17/11/2020 18/12/2020

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2020 are indicative and subject to change. Finalised census dates for 2020 will be available from the 1st October 2019.

About Census Dates

Learning Outcomes

1. Describe and explain the purposes and impacts of events to government, businesses and communities

2. Analyse and use event concepts to communicate experiences for communities

3. Analyse and apply best practice event design approaches to design purpose-relevant event experiences

4. Use reflective and deliberative thinking to generate plans for event design

5. Communicate the rationale and implications for event designs to event stakeholders



Band CSP Student Contribution Field of Education
1 2020: $835.00 092199

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.


Teaching Pattern

Blended mode: Online content, full-day workshop (x2), weekly tutorials


AT1: Linking Event Management Skills to Local Events - Site Visit (20%)

AT2: Event Proposal  (40%)

AT3: Mixed Economy Case Study (40%)

TimetableView the lecture timetable | View the full unit timetable



Wrathall, J & Gee, A 2011, Event Management: Theory and Practice, McGraw-Hill, Sydney

Booktopia textbook links

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.