Courses & Units

Digital Tourism Visitor Economy ZAA243


Digital platforms and social technologies influence the success of tourism-engaged businesses and organisations. The interaction of humans and technology provide professionals with exciting opportunities to engage visitors. This unit will investigate emerging disruptive technologies and how they may be used to build visitor numbers and enhance the visitor experience across tourism-engaged sectors. Advances in technology give rise to new forms of visitor engagement. You will undertake practical activities and experiences to investigate key concepts such as influences and impacts of digital platforms and social technologies on the tourism industry. You will analyse current and emerging technologies in the digital visitor economy and develop skills relevant to the industry. This will include investigating innovative practices and their application, and communicating potential outcomes to industry. This unit offers relevant skills, knowledge, and attributes for an array of sectors engaged in tourism such as hospitality, events, sport and recreation, arts and culture, transport, and agriculture.

In conjunction with the discipline theory, this unit builds on concepts of learning through practice in Year 1 of study by introducing you to more complex learning experiences.
You will be introduced to:
- discipline-based skills and knowledge in dynamic practice situations. This will include authentic and purposeful, industry-related experiences
- concepts of managing effective relationships and communicating with others
- the development and use of adaptive leadership skills and how these skills relate to innovative and entrepreneurial practice
- the nature of responsible, accountable and reflective workplace skills, and creative and critical thinking relevant to para-professional practice.
You will exercise self-awareness, initiative and judgement to manage yourself and professional relationships effectively. The application of tacit knowledge and capabilities will be reflected in a Practice Manual.


Unit name Digital Tourism Visitor Economy
Unit code ZAA243
Credit points 12.5
College/School University College
Discipline Applied Business
Coordinator Mrs Jodie Lee
Available as student elective? Yes
Delivered By University of Tasmania


This unit is currently unavailable.


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* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2022 are indicative and subject to change. Finalised census dates for 2022 will be available from the 1st October 2021.

About Census Dates

Learning Outcomes

  • Identify and analyse the influences of current and emerging digital platforms and social technologies on tourism
  • Evaluate and communicate impacts of technology on the digital visitor journey
  • Analyse and propose innovative practices in technology for the tourism industry
  • Apply practice and discipline based skills and knowledge in dynamic technological contexts
  • Develop, assemble and apply relevant transferable skills and professional attributes to respond to digital visitation challenges
Field of Education Commencing Student Contribution 1 Grandfathered Student Contribution 1 Approved Pathway Course Student Contribution 2 Domestic Full Fee
not applicable

1 Please refer here more information on student contribution amounts.
2 Information on eligibility and Approved Pathway courses can be found here
3 Please refer here for eligibility for HECS-HELP
4 Please refer here for eligibility for FEE-HELP

If you have any questions in relation to the fees, please contact UConnect or more information is available on StudyAssist.

Please note: international students should refer to this page to get an indicative course cost.


Mutual Exclusions

You cannot enrol in this unit as well as the following:

ZAA213 Digital Visitor Economy


Teaching Pattern

Weekly 2 hour online tutorials (On Campus and Off Campus students).

AssessmentAT3: Digital Visitor Platform proposal (50%)|AT1: Mapping the Digital Visitor Journey (20%)|AT2: Environmental Scan (30%)
TimetableView the lecture timetable | View the full unit timetable



Required readings will be listed in the unit outline prior to the start of classes.

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