Courses & Units

Digital Visitor Economy ZAA243

Hobart, Launceston, Cradle Coast


Due to the circumstances around COVID-19, you will begin your semester 2 studies online in 2020. However, when Government guidelines change, on-campus studies will be reintroduced.


Digital platforms and social technologies influence the success of tourism-engaged businesses and organisations. The interaction of humans and technology provide professionals with exciting opportunities to engage visitors. This unit will investigate emerging disruptive technologies andhow they may be usedto build visitor numbers and enhance the visitor experience across tourism-engaged sectors. Advances in technology give rise to new forms of visitor engagement. You will undertake practical activities and experiences to investigate key concepts such as influences and impacts of digital platforms and social technologies on the tourism industry. You will analyse current and emerging technologies in the digital visitor economy and develop skills relevant to the industry. This will include investigating innovative practices and their application, and communicating potential outcomes to industry. This unit offers relevant skills, knowledge, and attributes for an array of sectors engaged in tourism such as hospitality, events, sport and recreation, arts and culture, transport, and agriculture.

In conjunction with the discipline theory, this unit builds on concepts of learning through practice in Year 1 of study by introducing you to more complex learning experiences.

You will be introduced to:

- discipline-based skills and knowledge in dynamic practice situations. This will include authentic and purposeful, industry-related experiences

- concepts of managing effective relationships and communicating with others

- the development and use of adaptive leadership skills and how these skills relate toinnovative and entrepreneurial practice

- the nature of responsible, accountable and reflective workplace skills, and creative and critical thinking relevant to para-professional practice

You will exercise self-awareness, initiative and judgement to manage yourself and professional relationships effectively. The application of tacit knowledge and capabilities will be reflected in a Practice Manual.


Unit name Digital Visitor Economy
Unit code ZAA243
Credit points 12.5
Faculty/School University College
Discipline Applied Business

Jodie Lee

Teaching staff

Jodie lee and Ana Lobo

Available as student elective? No
Breadth Unit? No


Location Study period Attendance options Available to
Hobart Term 2 On-Campus Domestic
Launceston Term 2 On-Campus Domestic
Cradle Coast Term 2 On-Campus Domestic


International students
Domestic students

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Key Dates

Study Period Start date Census date WW date End date
Term 2 27/4/2020 18/5/2020 2/6/2020 3/7/2020

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2020 are indicative and subject to change. Finalised census dates for 2020 will be available from the 1st October 2019.

About Census Dates

Learning Outcomes

  1. Identify and analyse the influences of current and emerging digital platforms and social technologies on tourism
  2. Evaluate and communicate impacts of technology on the visitor journey
  3. Analyse and propose innovative practices in technology for the tourism industry
  4. Apply practice and discipline-based skills and knowledge in dynamic technological contexts
  5. Develop, assemble and apply relevant transferable skills and professional attributes to respond to digital visitation challenges



Band CSP Student Contribution Field of Education
2 2020: $1,190.00 029999

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.


Teaching Pattern

Blended mode: Online content, full-day workshop (x2), weekly tutorials


AT1: Mapping the Digital Visitor Journey (20%)

AT2: Environmental Scan (30%)

AT3: Digital Visitor Platform Proposal (50%)

TimetableView the lecture timetable | View the full unit timetable


Booktopia textbook links

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.