In this unit, you will examine branding and visual identity – the use of conceptual and visual signs to embody, evoke and represent the qualities, meaning or ‘narrative’ of a product or service to a particular group of people, customers or consumers. This will include an investigation of the role that branding and visual identity play in online commerce, marketing, advertising, personal branding and brand ambassadorship, visual merchandising, and the promotion of products, services and socio-political causes. Through practical work, you will also examine the role that design practices play in the development of a brand or visual identity, evaluate the relative success and effectiveness of various approaches, and consider the negative and positive impacts this may have on people and society.
Practical Approaches to Learning at University College
The University College is committed to providing students with opportunities to engage in practical learning experiences. Every unit is therefore driven by at least one approach that is problem or project-based, or that involves work-integrated learning.
In this unit, you will participate in a range of learning activities that focus on design thinking processes and principles, and then be provided opportunities to apply these in practice. You will therefore empathise with the customer/user, identify and define the problem, prototype, test and propose solutions.
These activities allow you to develop discipline-specific skills, knowledge and behaviours, alongside a range of employability skills and professional attributes. Some of these include, for example, empathy, active inquiry, critical thinking, problem solving, creativity and innovation, and communication.
To find more information on the University College’s approach to teaching and learning, click here to view in the Unit Outline Essential Information resource.
|Unit name||Branding and Visual Identity|
|Available as student elective?||No|
|Location||Study period||Attendance options||Available to|
- International students
- Domestic students
Please check that your computer meets the minimum System Requirements if you are attending via Distance/Off-Campus.
Units are offered in attending mode unless otherwise indicated (that is attendance is required at the campus identified). A unit identified as offered by distance, that is there is no requirement for attendance, is identified with a nominal enrolment campus. A unit offered to both attending students and by distance from the same campus is identified as having both modes of study.
Special approval is required for enrolment into TNE Program units.
|Study Period||Start date||Census date||WW date||End date|
* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).
Unit census dates currently displaying for 2020 are indicative and subject to change. Finalised census dates for 2020 will be available from the 1st October 2019.
1. Identify and describe key components of brand and visual identity design
2. Evaluate the value of branding and visual identity in commercial practice and social contexts
3. Apply branding practices to enable development of brand and visual identity
4. Reflect on theory and application of branding in relation to personal practice
|Band||CSP Student Contribution||Field of Education|
Fees for next year will be published in October. The fees above only apply for the year shown.
Please note: international students should refer to this page to get an indicative course cost.
Two hour tutorial and three hours of collaborative workshops per week.
Launceston and Hobart students will study at Foundry campuses.
AT1: What is brand? (30%)
AT2: Personal branding (30%)
AT3: Brand not business (40%)
|Timetable||View the lecture timetable | View the full unit timetable|
Booktopia textbook links
The University reserves the right to amend or remove courses and unit availabilities, as appropriate.