Courses & Units

Branding and Visual Identity ZAD226

Hobart, Launceston

Introduction

In this unit, you will examine branding and visual identity – the use of conceptual and visual signs to embody, evoke and represent the qualities, meaning or ‘narrative’ of a product or service to a particular group of people, customers or consumers. This will include an investigation of the role that branding and visual identity play in online commerce, marketing, advertising, personal branding and brand ambassadorship, visual merchandising, and the promotion of products, services and socio-political causes. Through practical work, you will also examine the role that design practices play in the development of a brand or visual identity, evaluate the relative success and effectiveness of various approaches, and consider the negative and positive impacts this may have on people and society.

Practical Approaches to Learning at University College
The University College is committed to providing students with opportunities to engage in practical learning experiences. Every unit is therefore driven by at least one approach that is problem or project-based, or that involves work-integrated learning.

In this unit, you will participate in a range of learning activities that focus on design thinking processes and principles, and then be provided opportunities to apply these in practice. You will therefore empathise with the customer/user, identify and define the problem, prototype, test and propose solutions.

These activities allow you to develop discipline-specific skills, knowledge and behaviours, alongside a range of employability skills and professional attributes. Some of these include, for example, empathy, active inquiry, critical thinking, problem solving, creativity and innovation, and communication.
To find more information on the University College’s approach to teaching and learning, click here to view in the Unit Outline Essential Information resource.

Summary

Unit name Branding and Visual Identity
Unit code ZAD226
Credit points 12.5
Faculty/School University College
Discipline Applied Design
Coordinator

Sophia Holmes

Available as student elective? No
Breadth Unit? No

Availability

Location Study period Attendance options Available to
Hobart Term 1 On-Campus Domestic
Hobart Term 3 On-Campus Domestic
Launceston Term 1 On-Campus Domestic
Launceston Term 3 On-Campus Domestic

Key

On-campus
Off-Campus
International students
Domestic students
Note

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Key Dates

Study Period Start date Census date WW date End date
Term 1 3/2/2020 24/2/2020 31/5/2020 9/4/2020
Term 3 20/7/2020 10/8/2020 25/8/2020 25/9/2020

* The Final WW Date is the final date from which you can withdraw from the unit without academic penalty, however you will still incur a financial liability (see withdrawal dates explained for more information).

Unit census dates currently displaying for 2020 are indicative and subject to change. Finalised census dates for 2020 will be available from the 1st October 2019.

About Census Dates

Learning Outcomes

1. Identify and describe key components of brand and visual identity design
2. Evaluate the value of branding and visual identity in commercial practice and social contexts
3. Apply branding practices to enable development of brand and visual identity
4. Reflect on theory and application of branding in relation to personal practice

Fees

Domestic

Band CSP Student Contribution Field of Education
1 2020: $835.00 100599

Fees for next year will be published in October. The fees above only apply for the year shown.

Please note: international students should refer to this page to get an indicative course cost.

Teaching

Teaching Pattern

Two hour tutorial and three hours of collaborative workshops per week.

Launceston and Hobart students will study at Foundry campuses.

Assessment

AT1: What is brand? (30%)

AT2: Personal branding (30%)

AT3: Brand not business (40%)

TimetableView the lecture timetable | View the full unit timetable

Textbooks

RequiredNone
Booktopia textbook links

The University reserves the right to amend or remove courses and unit availabilities, as appropriate.