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Seminar | Rosehaven and Tasmanian Destination Marketing


The Media School Seminar Series.

Start Date

26 Jul 2019 4:00 pm

End Date

26 Jul 2019 5:00 pm


Room 206, The Media School, Salamanca Square

RSVP / Contact

For more information contact

Gemma Blackwood

Tasmania is currently experiencing increased investment in its screen industry. The upshot of such investment is the increased potential for Tasmanian-focussed screen production to create visitor interest in Tasmanian destinations, which could link film and television to one of the State’s most economically important industries: tourism.

The purpose of this seminar is to examine and assess online cross-promotional destination marketing strategies for the ABC television series Rosehaven, specifically to examine how pre-existing Tasmanian tourism destinations have been linked in such promotions to the fictional settings of the television series. Using participant observation of real tourist spaces, I am especially looking to see how closely the destination marketing materials align with contemporary understandings of motivations for the film or screen tourist, as determined through theoretical scholarship on film or screen tourism. This focus allows a broader examination of the mechanics between promotion, tourism and experiences of screen fandom.

Dr Gemma Blackwood

Gemma Blackwood is a Media Lecturer at The University of Tasmania. She researches screen cultures and digital media with a focus on mediated tourism and travel experiences. She is the editor of the book Motion Pictures: Travel Ideals and Film (Peter Lang 2016) and she is currently researching social media narratives created around the recent Tasmanian bushfires. In 2018, she was a winner of the Top 5 Media Residency at the ABC. You can find her on Twitter at the following handle: @Gemma_Blackwood.