Held on the 26th Jul 2019
at 4pm to
5pm
Tasmania is currently experiencing increased investment in its screen industry. The upshot of such investment is the increased potential for Tasmanian-focussed screen production to create visitor interest in Tasmanian destinations, which could link film and television to one of the State’s most economically important industries: tourism.
The purpose of this seminar is to examine and assess online cross-promotional destination marketing strategies for the ABC television series Rosehaven, specifically to examine how pre-existing Tasmanian tourism destinations have been linked in such promotions to the fictional settings of the television series. Using participant observation of real tourist spaces, Dr Blackwould research is looking to explore how closely the destination marketing materials align with contemporary understandings of motivations for the film or screen tourist, as determined through theoretical scholarship on film or screen tourism. This focus allows a broader examination of the mechanics between promotion, tourism and experiences of screen fandom.
Dr Gemma Blackwood
Gemma Blackwood is a Media Lecturer at the University of Tasmania. She researches screen cultures and digital media with a focus on mediated tourism and travel experiences. She is the editor of the book Motion Pictures: Travel Ideals and Film (Peter Lang 2016) and she is currently researching social media narratives created around the recent Tasmanian bushfires. In 2018, she was a winner of the Top 5 Media Residency at the ABC. You can find her on Twitter at the following handle: @Gemma_Blackwood.
