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Information relevant to 2003 – Unit Details

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Marketing Management

Enrolment code: BMA584

Offered: Hobart: may be taken in semester 1 OR semester 2, Launceston: may be taken in semester 1 OR semester 2,

Special note: weekend mode

Unit description:

Introduces students to marketing as an integrative management function – one which draws together the activities of every area of an organisation concerned with the planning, development, distribution and promotion of products and services. The unit does this within the context of an organisation’s strategic objectives.

Staff Ms H Francis For information on staff, turn to relevant Faculty website University phone and email search phone    email
Unit weight 12.5% To see normal University Admission requirements
Teaching pattern regular Sat sessions alternating between Hbt & Ltn Timetable
Assessment mode continuous assessment (50%), exam (50%) Examinations timetable (Users will need to know their login name (POP account) and password)
Required texts etc Kotler P, Armstrong G, Brown L & Adams S, Marketing: Australia and New Zealand, 5th edn Prentice Hall, 2001 Library Catalogue
Co-Op Bookshop
Discipline (School) Management  
Courses Graduate Certificate of Management
Graduate Diploma of Business Administration
Master of Business Administration
Faculty website Faculty of Commerce  
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©  University of Tasmania, 2003.
Details shown above were correct at the time of publication. Every effort is made to keep this information up to date. However, the University reserves the right to alter or remove it at any time without notice.