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Master of Marketing Management

Learn best practice from industry experts

Why study marketing with us?

Taught by nationally renowned experts and with real-world opportunities, the Master of Marketing Management will help you excel in a marketing or general management role.

Because we're located in Tasmania, home to over 36,000 small and medium businesses, we can provide a whole of business approach to studying marketing in a very entrepreneurial environment.

Whether you plan to go big or small, we believe you can learn a lot from studying what helps make a business sustainable.

This course has particular emphasis on business sustainability and at the University of Tasmania we are uniquely positioned to do this.

Our hands-on learning approach focuses on industry best practice and emerging trends to offer an up-to-date qualification you can take anywhere.

You'll have the option to study completely online from anywhere in the world or face-to-face at our beautiful Hobart campus.

Merit Scholarship

Our Postgraduate Merit Scholarship offers a 25% reduction in tuition fees to students who achieved a B+/75% grade overall in their undergraduate studies. Learn more about merit scholarships.

Mark Acheson

Marketing Professional

For Mark Acheson, the Master of Marketing Management was a great way to up-skill with hands-on work placement.

Read more about Mark

Career outcomes

You'll be qualified to pursue both marketing management and general management roles at mid or senior levels.

"It has been a fantastic grounding in the marketing industry. I don't think I would be as successful in my current role without it. The lecturers have got really in depth personal and professional knowledge of the industry, it's not just academic."

Rebecca Byfield
Master of Marketing Management (Advanced)

What can I study?

We offer two pathways to build a professional marketing career – the Master of Marketing Management or the Master of Marketing Management (Advanced).

Master of Marketing Management

The Master of Marketing Management offers three specialist marketing streams as well as a stream for newcomers to industry (Marketing Fundamentals). You'll have the opportunity to put what you've learned into practice though either a Workplace Project in your current workplace or a Corporate Internship with one of our many partner businesses.

Duration: 1.5 years full-time, up to 4 years part-time

Location: Hobart or Distance

Intakes: February and July

Specialisations:

  • Contemporary Issues in Marketing
  • International Marketing
  • Entrepreneurial Marketing
  • Marketing Fundamentals

Complete a workplace project or corporate internship

Entry Requirements:

  • Prior undergraduate degree

Learn more about Master of Marketing Management

Master of Marketing Management (Advanced)

The Master of Marketing Management (Advanced) is designed with students with a marketing background and includes a research component in your final year. You'll have the option to specialise in either Contemporary Issues in Marketing, International Marketing, or Entrepreneurial Marketing.

Duration: 2 years full-time, up to 5 years part-time

Location: Hobart or Distance

Intakes: February and July

Specialisations:

  • Contemporary Issues in Marketing
  • International Marketing
  • Entrepreneurial Marketing

Complete a research project in your final year

Entry Requirements:

  • Prior undergraduate degree; OR
  • Completed the Master of Marketing Management

Learn more about the Master of Marketing Management (Advanced)

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