Social media development and evaluation

Social media use in community: Building a social media presence for the HealthLit4Kids project

Degree type


Closing date

29 October 2021



Citizenship requirement

Domestic/International Onshore

About the research project

HealthLit4Kids is a University of Tasmania-led initiative responding to a gap in the delivery of health literacy programs for communities and schools.

Communication between the HealthLit4Kids team and school communities is predominately undertaken via non-interactive media, including emails, newsletters and a website; alongside on-site visits. The objective of this project is to develop and monitor a social media presence for HealthLit4Kids as a means of fostering an online community of practice including partner schools across regional and rural Tasmania.

Using social capital theory, qualitative methodologies, and a case study approach, and drawing on social media and health literacy literature, this study will evaluate the role of social media in community building around a singular subject.  The candidate would seek to identify where and how social media is used, demographic and temporal variations, and if processes of task setting and achievement are effective when organized through social media.

Analysis of social media's role in the promotion of health literacy is an emergent field. Through developing and monitoring a social media presence to enhance an existing initiative, the candidate has an identifiable control model to contextualize future activity and engagement in the HealthLit4Kids program.

Primary Supervisor

Meet Dr Donald Reid


Applicants will be considered for a Research Training Program (RTP) scholarship or Tasmania Graduate Research Scholarship (TGRS) which, if successful, provides:

  • a living allowance stipend of $28,597 per annum (2021 rate, indexed annually) for 3.5 years;
  • a relocation allowance of up to $2,000; and
  • a tuition fees offset covering the cost of tuition fees for up to four years (domestic applicants only)

If successful, international applicants will receive a University of Tasmania Fees Offset for up to four years.

As part of the application process you may indicate if you do not wish to be considered for scholarship funding.


The project is open to domestic (Australian and New Zealand) and international applicants who are already in Australia (onshore) at the time of submitting their application.

Due to current Australian COVID-19 travel restrictions the University cannot accept applications from international applicants who are currently overseas.

Applicants should review the Higher Degree by Research minimum entry requirements.

Applicants from the following disciplines are encouraged to apply:

  • Media Studies
  • Communications Studies
  • Public Health Studies
  • Education

Selection Criteria

The project is competitively assessed and awarded.  Selection is based on academic merit and suitability to the project as determined by the College.

Application process

There is a three-step application process:

  1. Select the project, and check you meet the eligibility and selection criteria;
  2. Contact the Primary Supervisor, Dr Donald Reid, if you have any questions about the project; and
  3. Click here to submit an application by the closing date listed above.
    • Copy and paste the long title of the project from this advertisement into your application. If you don’t correctly do this your application may be rejected.
    • As part of your application you will be required to submit a covering letter, a CV including 2 x referees and your project research proposal.

Following the application closing date applications will be assessed within the College. Applicants should expect to receive notification of the outcome by email.

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