Consumer attitudes to produce counterfeiting

Examining consumer attitudes toward counterfeiting in high value Australian fresh produce

Degree type

PhD

Closing date

30 August 2021

Campus

Launceston

Citizenship requirement

Domestic/International Onshore

Scholarship

$28,597pa for 3.5 years

About the research project

The proposed project will address counterfeiting of Tasmanian premium horticultural produce in overseas markets. Counterfeiting is a challenge faced by the Tasmanian growers with ramifications of reputation damage, and lost revenue and market growth opportunity. The project aims to:

  1. Evaluate consumer awareness of counterfeiting in premium horticultural produce and their attitude and purchasing behaviour toward counterfeiting products; and
  2. Examine consumer acceptance of anti-counterfeiting solutions and their confidence in the provenance of the products they purchase.

Primary Supervisor

Meet Dr Jiangang Fei

Funding

The scholarship supporting this project provides:

  • a living allowance stipend of $28,597 per annum (2021 rate, indexed annually) for 3.5 years;
  • a relocation allowance of up to $2,000;
  • a tuition fee scholarship for up to 4 years (successful domestic applicants will be awarded an RTP Fees Offset and successful international applicants will be awarded a University of Tasmania Fees Offset)

The scholarship supporting this project is funded by the University of Tasmania and the Australian Government through the Research Training Program.

Eligibility

The project is open to domestic (Australia and New Zealand) and international applicants who are already in Australia (onshore) at the time of submitting their application.

Due to current Australian COVID-19 travel restrictions the University cannot accept applications from International applicants who are currently overseas.

Applicants should review the PhD minimum entry requirements.

Selection Criteria

The project/scholarship is competitively assessed and awarded.  Selection is based on academic merit and suitability to the project as determined by the College.

Application process

There is a three-step application process:

  1. Select your project, and check you meet the eligibility and selection criteria;
  2. Contact the Primary Supervisor, Dr Jiangang Fei, if you have any questions about the project; and
  3. Click here to submit an application by the closing date listed above.
    • Copy and paste the title of the project from this advertisement into your application. If you don’t correctly do this your application may be rejected.
    • As part of your application you will be required to submit a covering letter, a CV including 2 x referees and your project research proposal.

Following the application closing date applications will be assessed within the College. Applicants should expect to receive notification of the outcome by email by the advertised outcome date.

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