Alberte Toettenborg

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Alberte Toettenborg

PhD Candidate
School of Social Sciences

Room 419 , Social Sciences Building

0362262331 (phone)

Alberte Toettenborg is a Ph.D. candidate at the University of Tasmania. Her research focus is on tourism issues such as destination branding, place identity, management and engagement of complex local communities, community sentiment, and societal change.


Alberte joined the University of Tasmania in 2016 after relocating from Denmark to Australia. She trained in the arts and humanities at the University of Copenhagen, in Theatre and Performance Studies, and Culture and Mediation. She also trained at Copenhagen Business School. Before joining the University of Tasmania, she worked with the revitalisation of urban environments through arts and events, and also spent a number of years in the advertisement industry, working with product and organisational branding.

Career summary



Thesis title



Date of award

MA (Arts)

Anxiety in the Arts: Hardship and Leadership in Modern Culture

University of Copenhagen



BA (Arts)


University of Copenhagen



Languages (other than English)

Danish (Native), German (Elementary proficiency), French (Elementary proficiency), Swedish (Professional working proficiency)


Professional practice

Member of the School of Social Sciences Integration, Diversity and Equity (IDE) working group

Member of the Tourism Research & Education Network (TRENd)

Member of the Council for Australasian Tourism and Hospitality Education (CAUTHE)


Tourism and society Tourism development, Creative Economy, Place Branding

Teaching expertise

Alberte is a unit coordinator and lecturer in sociology for HGA318 Tourism, Creativity and Culture.

Alberte has also provided teaching assistance for undergraduate coursework, including: HGA501 Sustainable Tourism Development (School of Social Sciences); HGA601 Critical and Contested Issues in Cultural Heritage (School of Social Sciences); BMA351 Marketing Management (School of Business and Economics); and BMA604 Consumer Decision Making (School of Business and Economics).

Teaching responsibility

HGA318 Tourism, Creativity and Culture
HGA501 Sustainable Tourism Development
BMA351 Marketing Management
BMA604 Consumer Decision Making

View more on Ms Alberte Toettenborg in WARP


Place Branding
Place Identity
Tourism Development
Stakeholder Engagement and Management
Commodification of Culture
Community sentiment and societal change


Teaching Merit Certificate (University of Tasmania, 2021)

Fields of Research

  • Impacts of tourism (350801)
  • Tourism marketing (350804)
  • Tourism management (350803)
  • Stakeholder engagement (350717)
  • Applied sociology, program evaluation and social impact assessment (441001)

Research Objectives

  • Socio-cultural issues in tourism (110402)


Total publications


Journal Article

(3 outputs)
2023Hardy A, Ma Y, Toettenborg A, McCaughan L, Perkins R, et al., 'The role of online tourism education and its impact on student wellbeing during a COVID-pause'', Journal of Applied Learning & Teaching, 6, (1) pp. 1-10. ISSN 2591-801X (2023) [Refereed Article]

DOI: 10.37074/jalt.2023.6.1.16 [eCite] [Details]

Co-authors: Hardy A; Ma Y; McCaughan L; Andersen LL; Ooi CS


2023Toettenborg AS, Ooi CS, Hardy A, 'Giving and taking ownership of a destination brand: mechanisms of stakeholder engagement', Journal of Place Management and Development, 15, (4) pp. 511-532. ISSN 1753-8335 (2023) [Refereed Article]

DOI: 10.1108/JPMD-12-2020-0124 [eCite] [Details]

Co-authors: Ooi CS; Hardy A


2021Toettenborg A, Ooi C-S, Hardy A, 'Place branding through public management lenses: supplementing the participatory agenda', Place Branding and Public Diplomacy ISSN 1751-8040 (2021) [Refereed Article]

DOI: 10.1057/s41254-021-00252-0 [eCite] [Details]

Citations: Scopus - 1Web of Science - 2

Co-authors: Ooi C-S; Hardy A


Chapter in Book

(1 outputs)
2020Toettenborg S, 'The evolution of destination branding in Tasmania', Tourism in Tasmania, Forty South Publishing Pty Ltd, CS Ooi and A Hardy (ed), Australia, pp. 63-74. ISBN 978-0-6486757-6-1 (2020) [Research Book Chapter]

[eCite] [Details]


Conference Publication

(2 outputs)
2021Toettenborg A, Hardy A, Ooi C-S, 'Destination branding: public management perspective for co-created development', CAUTHE 2021 Conference Online: Transformations in Uncertain Times: Future Perfect in Tourism, Hospitality and Events: Proceedings of the 31st Annual Conference, 9 - 12 February 2021, Virtual (Online), pp. 512-512. ISBN 9780994514158 (2021) [Conference Extract]

[eCite] [Details]

Co-authors: Hardy A; Ooi C-S

2020Toettenborg AS, 'Curating and cultivating the brand of Tasmania: the poetics and politics of place branding', '20:20 Vision: New Perspectives on the diversity of Hospitality, Tourism and Events', 10-13 February, Auckland (2020) [Conference Extract]

[eCite] [Details]

Alberte’s PhD is funded under the Tasmania Graduate Research Scholarship (TGRS).