Profiles
Stuart Crispin

Stuart Crispin
Executive Dean - College of Business and Economics
Tasmanian School of Business & Economics
Room 326 , Centenary Building
+61 3 6226 7476 (phone)
Learning and Teaching for the Future
Technology has changed the world. Ideas are free and open to anyone. They’re on mass and at our fingertips. But how do we know how to sift through them and find what is relevant? And how do we know how to apply them to the problems that we face?
As a Lecturer, Associate Professor Stuart Crispin curates content from the best sources around the world. He combines that with his own theory to provide his students with the best information he can. Most importantly he teaches them how to analyse and use it.
“I just delivered a workshop for free from the 3rd best university in the world. I’m good, but I’m not that good. The value add comes from what you do with it,” he says.
Students need to learn what is credible and what is not, what to learn from and what not to learn from.
“I’m more of a moderator. I Associate Professor on expert knowledge of people all over the world and teach people how to critique it.”
As a researcher, Associate Professor Crispin is focussed on the way his students learn.
“How can we further develop higher education to take advantage of the way the world is changing?”
Learning for the new world
Today, organisational teams change around projects. The working environment has changed, and so have people’s career and life aspirations. Students need to be able to adapt. So too do universities.
“Universities are steeped in tradition, and modes of delivery have not changed for centuries. But no-one can tell me why we have a 13-week learning semester,” says Associate Professor Crispin.
Is the traditional 13-week semester the best delivery method for students to learn? Associate Professor Crispin’s research suggests not.
In collaboration with RMIT and the University of Western Sydney, Associate Professor Crispin has conducted a study that found that when clear structural guidelines are followed, students learn better in intensive modes of delivery. For example, learning over four weeks intensively, for longer periods on each day, instead of 13 weeks part-time.
The study, which is one of the first of its kind, was funded by a 2015 Office of Learning and Teaching strategic grant.
University education is such a competitive industry. Providing the best quality learning, is a competitive advantage not to be ignored.
“Students are paying for a product. They need to know it is a sound investment. And, when universities are funded by taxpayer money, we have a responsibility to the community to produce students that are employable.”
“For centuries universities have thought of themselves as the keepers of knowledge, and they are, but they no longer own the space. There is so much available online, universities need to adapt their product to the new landscape.
“The competition is not constrained by 200 years of history, they’re providing dynamic education through online learning and in private institutions.”
Creating graduates that can succeed in any context
Associate Professor Crispin is committed to producing graduates that can succeed in any industry, anywhere in the world.
“It’s an exciting time. Technology is continuing to evolve, and it can be turned into new industries, opportunities and ventures. Millenials are likely to have 7-10 careers but it’s not an easy transition from one industry base to another,” he says.
“They want an education that suits their needs for a particular point in time as they move through their career trajectory, in a globalised and rapidly changing world. They want flexibility.”
He says, resilience is the greatest skill teachers can give to their students, along with empathy, critical thinking, problem solving, global awareness, and social responsibility.
“These are the skills that make people employable and ready to face the challenges of the new century.”
It’s also important for the ongoing economic development of our country, says Associate Professor Crispin.
Improving our human capital in a competitive world
In the Australian context, entrepreneurial skills to help develop new industries, are vital. Associate Professor Crispin says that our industries are constantly changing.
“As artificial intelligence replaces many industries, for example, we’ll need to create other industries to work in. As the population ages, we’ll need solutions for healthcare in a market-based economy,” says Associate Professor Crispin.
“Working with consumers to make them part of the solution, using their excess capacity to sell on the market, such as UBER and AirBnb, is great example.”
Dr Stuart Crispin is the Associate Dean Learning and Teaching with the Tasmanian School of Business and Economics at the University of Tasmania. Stuart started teaching in marketing and strategy at UTAS in 2004, and in 2010 completed his PhD at the same institution. His PhD explored strategic marketing issues in the tourism and hospitality industries, specifically exploring the marketing resources of firms, and the use of network relationships to support the sustainability of these firms. Since the start of 2012, Stuart has been working with colleagues from across UTAS on a multi-disciplinary study of value chains in the agri-foods sector. He is also actively involved in a number of Scholarship of Teaching & Learning Projects.
Career summary
Qualifications
Degree | Title of Thesis | University | Country | Awarded |
---|---|---|---|---|
PhD | The Strategic Management of Ecotourism Firms: A Resource-Based View | University of Tasmania | Australia | 2010 |
BCom (Hons) | Personality as a Predictor of Service Performance | University of Tasmania | Australia | 2000 |
BBA(TourismMgmt) | University of Tasmania | Australia | 1999 |
Memberships
Professional practice
- Member: Australian Marketing Institute (AMI)
Committee associations
- Faculty Learning & Teaching Committee (TSBE)
- Faculty Management Committee (TSBE)
- Division of Students & Education Learning & Teaching Committee
- Course Proposal Sub-Committee
- Admissions Standards Sub-Committee
- University Learning & Teaching Committee
Administrative expertise
Management and quality assurance of teaching programs; curriculum development and renewal.
Teaching
Strategic Management, Principles of Marketing, Services Marketing, Marketing Management, Consumer Behaviour, Entrepreneurship and Innovation
Teaching expertise
Stuart has taught a range of undergraduate and postgraduate units in the area of marketing, strategy and entrepreneurship, and has had extensive experience at teaching in the University's offshore programs in Shanghai and Hong Kong. He has extensive experience in curriculum design and assessment practices, and is actively engaged in using blended delivery methods in all his units. Stuart is also part of a project funded Office of Learning & Teaching exploring student experiences of threshold capability development in intensive teaching modes.
Teaching responsibility
In his role as Associate Dean Learning & Teaching, Stuart is responsible for the quality assurance of the learning and teaching programs within the Tasmanian School of Business & Economics, and is an active member of a number of University committees related to teaching and learning. Stuart is currently responsible for coordinating the units BMA202 Strategic Management, BMA799 Strategic Management, BMA334 Entrepreneurship and Innovation, BMA702 International & National Study Tour as well as the Corporate Internships program for TSBE.
View more on Professor Stuart Crispin in WARP
Expertise
Stuart's areas of research expertise include:
- Strategy and strategic management, especially in the context of small to medium sized enterprise
- Innovation and value-creation within supply chains
- Management and marketing within service industries
- Tourism and hospitality marketing
- Scholarship of Learning & Teaching
Research Themes
Stuart's research aligns to the University's research themes of Environment, Resources & Sustainability, and Data, Knowledge & Decisions. His research interests focuses on how individuals and organisations make strategic decisions, with a specific focus on how organisations create value for their stakeholders. He is currently part of a multi-disciplinary project exploring innovation and value creation in the agri-food sector. Stuart's other area of research focuses on the scholarship of learning and teaching. Stuart is working with colleagues from the University of Western Australia, RMIT, and the Australian Maritime college on an Office of Learning & Teaching funded project looking at student experiences of threshold capability development in intensive mode teaching.
Collaboration
Stuart is part of the value chain research group, which brings together academics from School of Land & Food, Tas Institute of Agriculture (TIA), Tasmanian School of Business & Economics, School of Engineering & ICT, and the Australian Maritime College. This multi-disciplinary group is focus on identifying sources of innovation and value creation within agri-food supply chains.
Fields of Research
- Business systems in context (350399)
- Impacts of tourism (350801)
- Higher education (390303)
- Tourism management (350803)
- Entrepreneurship (350704)
- Tourism marketing (350804)
- Consumer-oriented product or service development (350602)
- Environmental management (410404)
- Other education (399999)
- Business information management (incl. records, knowledge and intelligence) (350302)
- Science, technology and engineering curriculum and pedagogy (390113)
- Agricultural economics (380101)
- Agriculture, land and farm management (300299)
- Logistics (350903)
- Ship and platform structures (incl. maritime hydrodynamics) (401504)
- Business information systems (350303)
- Tourist behaviour and visitor experience (350806)
- Animal management (300302)
- Food packaging, preservation and processing (300604)
Research Objectives
- Socio-cultural issues in tourism (110402)
- Learner and learning (160199)
- Field grown vegetable crops (260505)
- Marketing (150303)
- Tourism services (110499)
- Environmentally sustainable commercial services and tourism (110199)
- Technological and organisational innovation (150306)
- Basic aluminium products (240201)
- Economic issues in tourism (110401)
- Tourism infrastructure development (110403)
- Environmental policy, legislation and standards (190299)
- Other commercial services and tourism (119999)
- Management (150302)
- Expanding knowledge in engineering (280110)
- Management and productivity (150399)
- Other environmental management (189999)
- Productivity (excl. public sector) (150304)
- Control of pests, diseases and exotic species in terrestrial environments (180602)
- Other animal production and animal primary products (109999)
Publications
Total publications
22
Highlighted publications
(5 outputs)Year | Type | Citation | Altmetrics |
---|---|---|---|
2002 | Conference Publication | Crispin SH, Hanson DJ, 'Exploring the Link Between Legitimation Theory and Corporate Image: The 'Greening' of Forestry Tasmania', Proceedings of the Australian and New Zealand Marketing Academy Conference, 2-4 December 2002, Melbourne, pp. 1801-1808. ISBN 0 7300 2562 4 (2002) [Refereed Conference Paper] Co-authors: Hanson DJ | |
2002 | Chapter in Book | Crispin SH, Wickham MD, Hanson DJ, 'Pacific Dunlop: Caught on the half volley', Strategic Management Competitiveness and Globalisation, Nelson Thomson Learning, Robyn Flemming (ed), South Bank, Victoria, pp. 157-172. ISBN 0 17 0102742 (2002) [Other Book Chapter] Co-authors: Wickham MD; Hanson DJ | |
2001 | Conference Publication | Hale J, Crispin SH, White RD, Hanson DJ, 'Birds in Flight: Reconceptualising Servicescapes in Ecotourism', Bridging Marketing Theory and Practice, 1-5 December, 2001, Auckland, New Zealand EJ ISBN 0-473-08206-3 (2001) [Refereed Conference Paper] Co-authors: Hale J; White RD; Hanson DJ | |
2001 | Conference Publication | Hanson DJ, Crispin SH, White RD, Dixon PA, 'Pacific Dunlop and path dependency: An explanation, a test and a problem', ANZAM Australian and New Zealand Academy of Management 2001: Closing the Divide, 5-8 December, 2001, Auckland, New Zealand, pp. online. ISBN 0-473-08309-4 (2001) [Refereed Conference Paper] Co-authors: Hanson DJ; White RD; Dixon PA | |
2001 | Conference Publication | Hanson DJ, White RD, Crispin SH, 'Responsal routinization: Environmental responsibility in the annual reports of one Australian company', Sustainability at the Millenium: Globalization, Competitiveness, and the Public Trust, 21-24 January, 2001, Bangkok, pp. Online. ISBN 974-131-845-6 (2001) [Non Refereed Conference Paper] Co-authors: Hanson DJ; White RD |
Journal Article
(5 outputs)Year | Citation | Altmetrics |
---|---|---|
2016 | Crispin S, Hancock P, Male SA, Baillie C, MacNish C, et al., 'Threshold capability development in intensive mode business units', Education and Training, 58, (5) pp. 521-539. ISSN 0040-0912 (2016) [Refereed Article] DOI: 10.1108/ET-02-2016-0033 [eCite] [Details] Citations: Scopus - 8 Co-authors: Ranmuthugala D | |
2014 | Lewis GK, Crispin SH, Bonney L, Woods M, Fei J, et al., 'Branding as innovation within agribusiness value chains', Journal of Research in Marketing and Entrepreneurship, 16, (2) pp. 146-162. ISSN 1471-5201 (2014) [Refereed Article] DOI: 10.1108/JRME-03-2014-0005 [eCite] [Details] Citations: Scopus - 11 Co-authors: Lewis GK; Bonney L; Woods M; Fei J; Miles MP | |
2013 | Crispin SH, McAuley A, Dibben MR, Hoell RC, Miles M, 'To Teach or Try: A continuum of approaches to entrepreneurship education in Australasia', American Journal of Entrepreneurship, 6, (2) pp. 94-109. ISSN 2164-9685 (2013) [Refereed Article] Co-authors: Dibben MR; Miles M | |
2011 | Miles M, Crispin S, Kasouf CJ, 'Entrepreneurship's relevance to marketing', Journal of Research in Marketing and Entrepreneurship, 13, (2) pp. 126-136. ISSN 1471-5201 (2011) [Refereed Article] DOI: 10.1108/14715201111176417 [eCite] [Details] Citations: Scopus - 14 Co-authors: Miles M | |
2009 | Reiser D, Crispin S, 'Local perceptions of the reimaging process: The case of the Sullivans Cove waterfront precinct', Journal of Place Management and Development, 2, (2) pp. 109-124. ISSN 1753-8335 (2009) [Refereed Article] DOI: 10.1108/17538330910975856 [eCite] [Details] Citations: Scopus - 17 Co-authors: Reiser D |
Chapter in Book
(2 outputs)Year | Citation | Altmetrics |
---|---|---|
2008 | Crispin SH, Reiser D, 'Food and wine events in Tasmania, Australia', Food and Wine Festivals and Events Around the World, Elsevier, Hall, M & Sharples, L (ed), Sydney, pp. 113-130. ISBN 978-0-7506-8380-7 (2008) [Research Book Chapter] Co-authors: Reiser D | |
2002 | Crispin SH, Wickham MD, Hanson DJ, 'Pacific Dunlop: Caught on the half volley', Strategic Management Competitiveness and Globalisation, Nelson Thomson Learning, Robyn Flemming (ed), South Bank, Victoria, pp. 157-172. ISBN 0 17 0102742 (2002) [Other Book Chapter] Co-authors: Wickham MD; Hanson DJ |
Conference Publication
(13 outputs)Year | Citation | Altmetrics |
---|---|---|
2019 | Skalicky J, Lewis G, Sun L, Hingston M, Warr Pedersen K, et al., 'A model of integrated support for students' retention and success in higher education', Proceedings of the 2019 Students, Transitions, Achievement, Retention & Success (STARS) Conference, 7-10 July 2019, Melbourne, Australia (2019) [Conference Extract] Co-authors: Skalicky J; Lewis G; Sun L; Hingston M; Warr Pedersen K; Brandenburg K | |
2016 | Male S, Alam F, Baillie C, Crispin S, Hancock P, et al., 'Students' experiences of threshold capability development with intensive mode teaching', Research and Development in Higher Education: The Shape of Higher Education (Proceedings of the 39th Annual Conference of the Higher Education Research and Development Society of Australasia), 4-7 July 2016, Fremantle, Australia, pp. 192-201. ISBN 978-0-9945546-2-8 (2016) [Refereed Conference Paper] Co-authors: Ranmuthugala D | |
2015 | Male S, Baillie C, MacNish C, Leggoe J, Hancock P, et al., 'Student experiences of threshold capability development in an engineering unit with intensive mode', Proceedings of the 26th Annual Conference of the Australasian Association for Engineering Education (AAEE2015), 6-9 December 2015, Geelong, Australia, pp. 1-10. ISBN 978-0-7300-0041-9 (2015) [Refereed Conference Paper] Co-authors: Harte D; Ranmuthugala D | |
2013 | Lewis G, Crispin SH, Miles M, 'Applying an Entrepreneurial Marketing Perspective to Agricultural Value Chains', Proceedings of the 26th Global Research Symposium on Marketing and Entrepreneurship, August 7-9 2013, Boston, pp. 1-23. (2013) [Non Refereed Conference Paper] Co-authors: Lewis G; Miles M | |
2010 | Crispin S, Wickham M, 'Ecotourism and strategic management: the current state of play', Proceedings of the 20th Annual CAUTHE Conference: Tourism and Hospitality Challenge the Limits, 8-11 February 2010, Hobart, pp. 1-21. ISBN 978 1 86295 560 8 (2010) [Refereed Conference Paper] Co-authors: Wickham M | |
2010 | Crispin SH, Dunn AM, Fishwick S, Franklin AS, Hanson DJ, et al., 'Proceedings of the 2010 CAUTHE Conference', CAUTHE, February 2010, Hobart, pp. 1. ISBN 978 1 86295 560 8 (2010) [Conference Edited] Co-authors: Dunn AM; Fishwick S; Franklin AS; Hanson DJ; Reiser D; Wells M; Baxter CW | |
2008 | Crispin SH, 'Tensions over the triple bottom line: The complexity of achieving economic, social and environmental sustainability in the business strategy of small ecotourism firms', Proceedings of the 14th Annual International Sustainable Development Research Conference, 21-23 September 2008, New Delhi, pp. 1-30. (2008) [Conference Extract] | |
2008 | Reiser D, Crispin SH, Farnell L, 'Reimaging Hobarts' waterfront precinct: Local interest group perceptions', Proceedings of the International Cultural & Event Tourism Conference 2008, 5-9 November 2008, Turkey, pp. 1009-1034. ISBN 9789944223737 (2008) [Refereed Conference Paper] Co-authors: Reiser D; Farnell L | |
2006 | Crispin SH, 'Ecotourism: The Need for a Strategic Management Focus', Beyond Nature Conference Proceedings, 5-7 December 2006, Otago, pp. 68-107. (2006) [Refereed Conference Paper] | |
2002 | Crispin SH, Hanson DJ, 'Exploring the Link Between Legitimation Theory and Corporate Image: The 'Greening' of Forestry Tasmania', Proceedings of the Australian and New Zealand Marketing Academy Conference, 2-4 December 2002, Melbourne, pp. 1801-1808. ISBN 0 7300 2562 4 (2002) [Refereed Conference Paper] Co-authors: Hanson DJ | |
2001 | Hale J, Crispin SH, White RD, Hanson DJ, 'Birds in Flight: Reconceptualising Servicescapes in Ecotourism', Bridging Marketing Theory and Practice, 1-5 December, 2001, Auckland, New Zealand EJ ISBN 0-473-08206-3 (2001) [Refereed Conference Paper] Co-authors: Hale J; White RD; Hanson DJ | |
2001 | Hanson DJ, Crispin SH, White RD, Dixon PA, 'Pacific Dunlop and path dependency: An explanation, a test and a problem', ANZAM Australian and New Zealand Academy of Management 2001: Closing the Divide, 5-8 December, 2001, Auckland, New Zealand, pp. online. ISBN 0-473-08309-4 (2001) [Refereed Conference Paper] Co-authors: Hanson DJ; White RD; Dixon PA | |
2001 | Hanson DJ, White RD, Crispin SH, 'Responsal routinization: Environmental responsibility in the annual reports of one Australian company', Sustainability at the Millenium: Globalization, Competitiveness, and the Public Trust, 21-24 January, 2001, Bangkok, pp. Online. ISBN 974-131-845-6 (2001) [Non Refereed Conference Paper] Co-authors: Hanson DJ; White RD |
Contract Report, Consultant's Report
(1 outputs)Year | Citation | Altmetrics |
---|---|---|
2015 | Stanley R, Jackson E, Crispin S, Wong T, Lewis G, et al., 'Asian Export of Branded King Island Wallaby: Stage One Proof of Concept', Department of Primary Industries, Parks, Water and Environment (DPIPWE) Agricultural Policy Branch, Australia (2015) [Contract Report] Co-authors: Stanley R; Jackson E; Wong T; Lewis G |
Other Public Output
(1 outputs)Year | Citation | Altmetrics |
---|---|---|
2013 | Bonney L, Lewis GK, Crispin SH, Fei J, Woods M, et al., 'NW Veg - 3PL Tasmania - NSW Veg Value Chain Analysis Final Report', Restricted Report, Australasian Agrifood Value Chain Research Group, Australia, pp. 1-10. (2013) [Report of Restricted Access] Co-authors: Lewis GK; Woods M; Miles M |
Grants & Funding
Funding Summary
Number of grants
1
Total funding
Projects
- Description
- The project goal is to improve the economic viability of Tasmania using the example of King Island agriculture that has additional costs due to logistics associated with island production and high numbers of indigenous wallaby. The objective of the proof-of-concept research is to determine if branded grass fed wild harvest King Island wallaby meat can be exported to Asia and command a premium price that is sufficient to compensate farmers for lost pasture production. The research is a leading example for evaluating the potential for Tasmanian product to be branded into focused Asian markets to achieve premiums not obtainable nationally. The project will undertake the first nutritional analysis of grass fed wallaby meat samples to determine the potential for health positioning in the Asian market and utilise local Chinese chefs to suggest ways to present and serve whole wallaby as opposed to only primal cuts. The information will be used to survey local top end restaurant market buyers to determine the potential selling price of whole wallaby carcase and to determine factors that may influence premium positioning. The conclusions, together with suggestions for branding strategy to capture a premium, will be used to make recommendations for a follow-on project to develop protocols for implementation of the strategy.
- Funding
- Department of Natural Resources and Environment Tasmania ($50,115)
- Scheme
- Contract Research
- Administered By
- University of Tasmania
- Research Team
- Stanley RA; Crispin SH; Lewis GK; Wong TL
- Year
- 2014
Research Supervision
He has successfully supervised one Doctoral student through to completion. He welcomes expressions of interest from new MA or PhD in any of the following areas: strategy and strategic management, especially in the context of small to medium sized enterprise; innovation and value-creation within supply chains; marketing and management within service industries; and tourism and hospitality marketing.
Current
1
Completed
6
Current
Degree | Title | Commenced |
---|---|---|
PhD | Developing capability of aged care workforce in alignment to consumer's need for integrated care | 2023 |
Completed
Degree | Title | Completed |
---|---|---|
PhD | Green Consumer Behaviour: Studying factors influencing consumers' green purchase intentions, and the relationship between intentions and actual purchases Candidate: Usman Yousaf | 2021 |
PhD | The Role of Culture in Sustainable Tourist Behaviour in Thailand Candidate: Porramate Jaratmetakul | 2020 |
PhD | Rethinking Fast: Understanding fast fashion and slow fashion consumers Candidate: Tsui Man Ng | 2020 |
PhD | Understanding Values-Based Marketing Decision-Making through the Lens of Smallholder Farmers in Beef Cattle Value Chains in Vietnam Candidate: Nam Ha Duong | 2020 |
PhD | Facilitating Collaborative Learning in Accounting Students: A cross-institutional study of perceptions and experiences of group work in university accounting education Candidate: Bernadette Nona Smith | 2017 |
PhD | Exploring Reputation Management in an Episodic Event Organisation: The Case of Targa Tasmania Candidate: Linda Ellen French | 2014 |