Dr Laud is a Senior Lecturer in Services Marketing at the University of Tasmania, College of Business and Economics. Her research contributes to areas of transformative service research, service management and technology, value co-creation processes in service ecosystems and consumer and community well-being. With specialised expertise in services and social marketing areas, Dr Laud has successfully led multiple high-impact research projects exploring the impact of technology (e.g., artificial intelligence, Big Data); co-designing service processes for consumer and collective well-being (e.g., service system well-being scale to measure collective well-being); and alleviating vulnerability among differently-abled service users (e.g., identifying interventions to reduce service exclusion). Gauri actively collaborates with local and international industry and community partners to ensure her research outcomes reach end-users effectively. Gauri’s past and present research projects are characterised by high theoretical rigour and managerial relevance and have received international accolades for their quality and impact. Dr Laud adopts quantitative and qualitative research methods such as structural equation modelling, social network analysis, grounded theory approach etc.

Dr Laud’s research interest in customer creativity and collaborative processes within service exchange informs her teaching philosophy. With COBE, Dr Laud teaches services marketing and new product and service innovation at undergraduate and postgraduate levels. She focuses on formulating learning avenues for students to build creative confidence in her teaching. In her units, she encourages students to collaborate with peers and participate in the co-creation of knowledge, resulting in meaningful learning outcomes and skill development. COBE and the University have recognised her teaching excellence through the teaching awards over the years. In 2019, she won the Teaching Merit Certificate for her innovative approach of a flipped classroom for large class settings and, in 2020, Citation for Outstanding Contributions to Student Learning for my innovative curriculum designs across undergraduate (UG) and postgraduate (PG) units.

Biography

Prior to joining the University of Tasmania, Gauri was a doctoral scholar and lecturer at the RMIT University, Melbourne. Gauri also has extensive experience working as a Senior Brand Manager, Marketing Coordinator in Pharmaceuticals, Hospitality and Education management in the Asia-Pacific countries.

Career summary

Qualifications

Languages (other than English)

• Hindi
• Marathi

Memberships

Professional practice

• Academy of Marketing Science
• American Marketing Association
• Australian Marketing Institute
• Australia and New Zealand Marketing Academy

Committee associations

• Founder of Digital literacy Initiative India Program – an association that offers digital literacy opportunities to the under privileged in urban and rural India.
• Editorial Review Board Member, Journal of Service Theory and Practice

Administrative expertise

• Major Co-ordinator, Masters of Marketing
• Faculty Research Committee Marketing Discipline Representative
• Successfully completed UTAS Women in Leadership training program and seeking leadership opportunities
• Associate Head Learning and Teaching Performance

Teaching

Services Marketing, Professional Services, Service Quality, New Product and Service Development, Service Innovation, Service Design Thinking, Customer Experience

Teaching expertise

Gauri has extensive experience in unit coordination and teaching different marketing units, such as market research, marketing principles, service marketing, consumer behaviour, professional services marketing, new product/service development innovation, international marketing at under graduate and postgraduate levels. Gauri adopts blended innovative teaching techniques (e.g. flip-class, storytelling as a strategic professional skill, developing creativity and problem-solving skills using business simulations, pitchfest), which have resulted in quality student learning experiences.  Her teaching philosophy is informed by her research interests in collaborative processes and, therefore, is socially constructed to offer students avenues to build and leverage their relationships with other students for peer-to-peer learning and research-led, self-directed learning. This approach also allows students to develop the skills essential for becoming effective managers in contemporary business scenarios.

Teaching responsibility

Since joining TSBE in 2016, Gauri is the unit coordinator of the following units across all University campuses and teaching modes.

• BMA258 Services Marketing (undergraduate)
• BMA606 Services Marketing (post-graduate)
• BMA 608 New Product and Service Development (post-graduate)

Research Invitations

• “University as an Agent of Change: Investigating the Need for L.A.B  Services to Promote Community Well-being’, Australia and New Zealand Marketing Association Conference (2018)
• “Innovation in Online Communities: Conditions for Customer Creativity and Participation”, American Marketing Association-10th Servsig Conference (2018)
• “Service System Well-being–Conceptualising a Macro-level Concept”, American Marketing Association-10th Servsig Conference (2018)
• “Customer Creativity and Willingness to Contribute to Co-creative Innovation in Online Communities”, Innovation and Product Management Conference (2018)
• “Co-created Obsession and Overstimulation in Online Service Environments”, Frontiers in Service, New York (2017)
• “Understanding Conditions of Customers’ Co-creation in a Service System”, ANZMAC Conference, Christchurch, New Zealand (2016).
• “Value (Co)–destruction: A Synthesis of Processes and Outcomes”, Co-creation in Service and Customer Engagement Symposium, Berlin (2016).
• “Collaborative Processes in Service Ecosystems”, a faculty research workshop conducted at the Indian Institute of Management, Ahmedabad, India (2016).
• “Service Systems and Role of Embeddedness”, faculty research seminar, Shiv Nadar University, New Delhi, India (2016).
• “The Role of Potential Boundary Conditions on Value Co-creation Behaviour in Service Systems”,  Naples Forum on Service, Italy (2015).
• Marketing Brown Bag Seminar, School of Economics, Finance and Marketing,  RMIT University (2015).
• “Structural Equation Modelling Master Class”, conducted for the School of Economics, Finance and Marketing Higher Degree by Research (HDR) students (2015).
• “Facilitating Team-based Learning Activities in a Large Class Setting”, Finance and Marketing Seminar Series, RMIT University School of Economics, Melbourne, Australia (2014).
• “Why Consumers Seek Coolness: Evidence from the Arab World”, World Marketing Congress, Melbourne, Australia (2013).
• “Enriching Service-dominant Logic Research through a Social Capital Perspective: The Role of Embeddedness for Resource Integration”, Naples Forum on Service, Naples, Italy (2013).
• “Use of Embedded Brand Communities”, ANZMAC Conference, Perth, Australia (2011).
• “Use of Social Media Pages as a Learning, Teaching and Course Experience Tool”, RMIT University Professional Development Workshop, Melbourne, Australia (2011).