Profiles

Gauri Laud

UTAS Home Dr Gauri Laud

Gauri Laud

Senior Lecturer, Associate Head Learning and Teaching Performance

Hobart CBD Campuses

03 6226 5716 (phone)

Gauri.Laud@utas.edu.au

Dr Laud is a Senior Lecturer in Services Marketing at the University of Tasmania, College of Business and Economics. Her research contributes to areas of transformative service research, service management and technology, value co-creation processes in service ecosystems and consumer and community well-being. With specialised expertise in services and social marketing areas, Dr Laud has successfully led multiple high-impact research projects exploring the impact of technology (e.g., artificial intelligence, Big Data); co-designing service processes for consumer and collective well-being (e.g., service system well-being scale to measure collective well-being); and alleviating vulnerability among differently-abled service users (e.g., identifying interventions to reduce service exclusion). Gauri actively collaborates with local and international industry and community partners to ensure her research outcomes reach end-users effectively. Gauri’s past and present research projects are characterised by high theoretical rigour and managerial relevance and have received international accolades for their quality and impact. Dr Laud adopts quantitative and qualitative research methods such as structural equation modelling, social network analysis, grounded theory approach etc.

Dr Laud’s research interest in customer creativity and collaborative processes within service exchange informs her teaching philosophy. With COBE, Dr Laud teaches services marketing and new product and service innovation at undergraduate and postgraduate levels. She focuses on formulating learning avenues for students to build creative confidence in her teaching. In her units, she encourages students to collaborate with peers and participate in the co-creation of knowledge, resulting in meaningful learning outcomes and skill development. COBE and the University have recognised her teaching excellence through the teaching awards over the years. In 2019, she won the Teaching Merit Certificate for her innovative approach of a flipped classroom for large class settings and, in 2020, Citation for Outstanding Contributions to Student Learning for my innovative curriculum designs across undergraduate (UG) and postgraduate (PG) units.

Biography

Prior to joining the University of Tasmania, Gauri was a doctoral scholar and lecturer at the RMIT University, Melbourne. Gauri also has extensive experience working as a Senior Brand Manager, Marketing Coordinator in Pharmaceuticals, Hospitality and Education management in the Asia-Pacific countries.

Career summary

Qualifications

Degree

Title of Thesis (if appropriate)

University

Country

Date of Award

PhD

The role of embeddedness for resource integration and Value co-creation in Service Systems

RMIT University

Australia

December 2015

MBUS (Marketing)

Understanding the Neo-liberalised Indian Tourist : Exploring their preferences of Australia as a vacation destination

RMIT University

Australia

December 2008

MBA

NA

University of Pune

India

June 2004

Languages (other than English)

  • Hindi
  • Marathi

Memberships

Professional practice

  • Academy of Marketing Science
  • American Marketing Association
  • Australian Marketing Institute
  • Australia and New Zealand Marketing Academy

Committee associations

  • Founder of Digital literacy Initiative India Program – an association that offers digital literacy opportunities to the under privileged in urban and rural India.
  • Editorial Review Board Member, Journal of Service Theory and Practice

Administrative expertise

  • Major Co-ordinator, Masters of Marketing
  • Faculty Research Committee Marketing Discipline Representative
  • Successfully completed UTAS Women in Leadership training program and seeking leadership opportunities
  • Associate Head Learning and Teaching Performance

Teaching

Services Marketing, Professional Services, Service Quality, New Product and Service Development, Service Innovation, Service Design Thinking, Customer Experience

Teaching expertise

Gauri has extensive experience in unit coordination and teaching different marketing units, such as market research, marketing principles, service marketing, consumer behaviour, professional services marketing, new product/service development innovation, international marketing at under graduate and postgraduate levels. Gauri adopts blended innovative teaching techniques (e.g. flip-class, storytelling as a strategic professional skill, developing creativity and problem-solving skills using business simulations, pitchfest), which have resulted in quality student learning experiences.  Her teaching philosophy is informed by her research interests in collaborative processes and, therefore, is socially constructed to offer students avenues to build and leverage their relationships with other students for peer-to-peer learning and research-led, self-directed learning. This approach also allows students to develop the skills essential for becoming effective managers in contemporary business scenarios.

Teaching responsibility

Since joining TSBE in 2016, Gauri is the unit coordinator of the following units across all University campuses and teaching modes.

  • BMA258 Services Marketing (undergraduate)
  • BMA606 Services Marketing (post-graduate)
  • BMA 608 New Product and Service Development (post-graduate)

Research Invitations

  • “University as an Agent of Change: Investigating the Need for L.A.B  Services to Promote Community Well-being’, Australia and New Zealand Marketing Association Conference (2018)
  • “Innovation in Online Communities: Conditions for Customer Creativity and Participation”, American Marketing Association-10th Servsig Conference (2018)
  • “Service System Well-being–Conceptualising a Macro-level Concept”, American Marketing Association-10th Servsig Conference (2018)
  • “Customer Creativity and Willingness to Contribute to Co-creative Innovation in Online Communities”, Innovation and Product Management Conference (2018)
  • “Co-created Obsession and Overstimulation in Online Service Environments”, Frontiers in Service, New York (2017)
  • “Understanding Conditions of Customers’ Co-creation in a Service System”, ANZMAC Conference, Christchurch, New Zealand (2016).
  • “Value (Co)–destruction: A Synthesis of Processes and Outcomes”, Co-creation in Service and Customer Engagement Symposium, Berlin (2016).
  • “Collaborative Processes in Service Ecosystems”, a faculty research workshop conducted at the Indian Institute of Management, Ahmedabad, India (2016).
  • “Service Systems and Role of Embeddedness”, faculty research seminar, Shiv Nadar University, New Delhi, India (2016).
  • “The Role of Potential Boundary Conditions on Value Co-creation Behaviour in Service Systems”,  Naples Forum on Service, Italy (2015).
  • Marketing Brown Bag Seminar, School of Economics, Finance and Marketing,  RMIT University (2015).
  • “Structural Equation Modelling Master Class”, conducted for the School of Economics, Finance and Marketing Higher Degree by Research (HDR) students (2015).
  • “Facilitating Team-based Learning Activities in a Large Class Setting”, Finance and Marketing Seminar Series, RMIT University School of Economics, Melbourne, Australia (2014).
  • “Why Consumers Seek Coolness: Evidence from the Arab World”, World Marketing Congress, Melbourne, Australia (2013).
  • “Enriching Service-dominant Logic Research through a Social Capital Perspective: The Role of Embeddedness for Resource Integration”, Naples Forum on Service, Naples, Italy (2013).
  • “Use of Embedded Brand Communities”, ANZMAC Conference, Perth, Australia (2011).
  • “Use of Social Media Pages as a Learning, Teaching and Course Experience Tool”, RMIT University Professional Development Workshop, Melbourne, Australia (2011).

View more on Dr Gauri Laud in WARP

Expertise

Transformative Service Research

Services Management and Technology

Customer Creativity and Service Innovation

Value Co-creation Process in Service Systems

Consumer and Collective Well-being

Research Skills

Structural equation modelling (use of LISERAL, AMOS and SEM-PLS)

Social network analysis

SPSS

Business simulations

Social media analytics

Design thinking

Scale Development Techniques

Research Themes

Gauri’s research interests include building knowledge about collaborative value-creating processes in service ecosystems, nurturing creativity for service innovation, improving consumer well-being through transformative services and sustainable consumer cultures. Her research aligns with the University’s research theme of Person in Context; Collaborative Entrepreneurship and Innovation; and Sustainability in Business and Community. Gauri is involved with many research projects with Australian and international collaborators.

Collaboration

Dr Laud is involved in nine international projects. These collaborative projects are in partnership with universities in New Zealand, Finland, Germany, Sweden, USA, Canada, UK, Taiwan, India and Singapore. Nationally, she has collaborated with researchers from multiple prestigious research universities, industry, and community partners to develop high impact research projects resulting in meaningful outcomes for the upliftment of individual and community well-being.

Dr Laud is the Tasmanian Hub Co-ordinator and Committee Member of The Australian Association of Social Marketing (AASM).

Awards

  • Laud G, 'Highly Commended Paper in the 2020 Emerald Literati Awards', for Journal of Services Marketing (ABDC, ranked A, Impact factor: 5.585) Emerald Publishing, United Kingdom (2020)
  • Laud G, Leo C, Chou C, 'Service System Well-being: Conceptualizing a Macro-Level Concept’ - Best Conference Finalist Paper', 10th American Marketing Association Servsig Conference, IESEG: School of Management, Paris, France, 14-16 June 2018 (2018)

Current projects

Her current projects include:

  • Service System Well-being: Scale Development and Validation
  • Co-working with Robots: Frontline Service Employee Perspective
  • Conceptualizing Service Safety within Service Ecosystems
  • Customer Co-creativity in Online Co-innovation Communities
  • Impact of Service Exclusion on Differently Abled Consumers
  • Role of Community based Organisations as Market Shaping Actors for Alleviating Consumer Vulnerability
  • Digital Transformation and Human Intersectionality
  • Marketing Shaping Capabilities for Social Enterprises in Resource Constrained Market Ecosystems
  • Theorising Creative confidence – a valuable skill for new marketing graduates

Fields of Research

  • Marketing theory (350608)

Research Objectives

  • Marketing (150303)

Publications

Dr. Laud has published in high-quality and high-impact international marketing journals such as Marketing Theory, Journal of Services Marketing, Journal of Service Management and Journal of Service Theory and Practice. She has also published and presented her research at several national and international marketing conferences. She is on the Editorial Review Board of Journal of Service Theory and Practice (ABDC, ranked A, Scimagio, Q1).

Total publications

42

Highlighted publications

(1 outputs)
YearTypeCitationAltmetrics
2019Journal ArticleLaud G, Bove L, Ranaweera C, Leo WWC, Sweeney J, et al., 'Value co-destruction: a typology of resource misintegration manifestations', Journal of Services Marketing, 33, (7) ISSN 0887-6045 (2019) [Refereed Article]

DOI: 10.1108/JSM-01-2019-0022 [eCite] [Details]

Citations: Scopus - 35Web of Science - 32

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Journal Article

(9 outputs)
YearCitationAltmetrics
2022Laud G, Chou CY, Leo Cheryl, 'Service system well-being: scale development and validation', Journal of Service Management pp. 1-35. ISSN 1757-5818 (2022) [Refereed Article]

DOI: 10.1108/JOSM-06-2021-0224 [eCite] [Details]

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2022Leo WWC, Laud G, Yunhsin Chou C, 'Digital transformation for crisis preparedness: service employees' perspective', Journal of Services Marketing pp. 1-20. ISSN 0887-6045 (2022) [Refereed Article]

DOI: 10.1108/JSM-07-2021-0249 [eCite] [Details]

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2021Baker J, Kearney T, Laud G, Holmlund M, 'Engaging users in the sharing economy: Individual and collective psychological ownership as antecedents to actor engagement', Journal of Service Management ISSN 1757-5818 (2021) [Refereed Article]

DOI: 10.1108/JOSM-08-2020-0300 [eCite] [Details]

Citations: Scopus - 4Web of Science - 6

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2019Laud G, Bove L, Ranaweera C, Leo WWC, Sweeney J, et al., 'Value co-destruction: a typology of resource misintegration manifestations', Journal of Services Marketing, 33, (7) ISSN 0887-6045 (2019) [Refereed Article]

DOI: 10.1108/JSM-01-2019-0022 [eCite] [Details]

Citations: Scopus - 35Web of Science - 32

Tweet

2019Leo WWC, Laud G, Chou C, 'Service system well-being: conceptualising a holistic concept', Journal of Service Management, 30, (6) pp. 766-792. ISSN 1757-5818 (2019) [Refereed Article]

DOI: 10.1108/JOSM-01-2019-0036 [eCite] [Details]

Citations: Scopus - 14Web of Science - 14

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2017Laud G, Karpen I, 'Value co-creation behaviour - role of embeddedness and outcome considerations', Journal of Service Theory and Practice, 27, (4) pp. 778-807. ISSN 2055-6225 (2017) [Refereed Article]

DOI: 10.1108/JSTP-04-2016-0069 [eCite] [Details]

Citations: Scopus - 27Web of Science - 24

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2015Laud G, Karpen IO, Mulye R, Rahman K, 'The role of embeddedness for resource integration: Complementing S-D logic research through a social capital perspective', Marketing Theory, 15, (4) pp. 509-535. ISSN 1470-5931 (2015) [Refereed Article]

DOI: 10.1177/1470593115572671 [eCite] [Details]

Citations: Scopus - 52Web of Science - 45

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2013Rahman K, Mulye R, Laud G, 'Fakes and fashion: Understanding counterfeit crisis in the Middle East', European Advances in Consumer Research, 10 pp. 90-94. ISSN 0098-9258 (2013) [Refereed Article]

[eCite] [Details]

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2013Rahman K, Mulye R, Laud G, 'Theoretical underpinnings of brand architecture strategies using models of stereotypic change to understand sub-brands', Asia-Pacific Advances in Consumer Research, 10 pp. 402-406. ISSN 0098-9258 (2013) [Refereed Article]

[eCite] [Details]

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Conference Publication

(27 outputs)
YearCitationAltmetrics
2022Kearney T, Baker J, Laud G, Holmlund M, 'A Typology of users Psychological Ownership and Engagement in the Sharing Economy', SERVSIG 2020 Conference and Student Research Colloquium (In Press) [Conference Extract]

[eCite] [Details]

2022Laud G, Robinson L, 'Consumer Data Integration Process for Value Co-creation in Service systems', SERVSIG 2020 Conference and Student Research Colloquium (In Press) [Conference Extract]

[eCite] [Details]

2022Laud G, Robinson LJ, 'The Consumer Data Integration Process in Tech-infused Service Systems', Frontiers In Service Conference, 25 - 29 June 2020, Babson College, Massachusetts (In Press) [Conference Extract]

[eCite] [Details]

2021Nemati IA, Laud G, French L, 'Investigating service co-innovation practices in a culturally bounded context', Proceedings of the 28th Innovation And Product Development Management Conference (IPDMC 2020), 6-8 June 2021, Virtual Conference, Online (Milan, Italy) (2021) [Conference Extract]

[eCite] [Details]

Co-authors: Nemati IA; French L

2021Siriwardana S, Laud G, Rajaguru R, 'Service exclusion: Understanding how asymmetric power relations cause ineffective service exchange', 2021 Frontiers in Service Conference: Service in the world of artificial intelligence and digital technologies, 9-10 July 2021, Virtual Conference, Online (Pennsylvania, US) (2021) [Conference Extract]

[eCite] [Details]

Co-authors: Siriwardana S; Rajaguru R

2021Siriwardana S, Laud G, Rajaguru R, 'Identifying drivers of exclusion in service ecosystems', ANZMAC 2021: Something Different, 29 November 2021 - 1 December 2021, Melbourne, Australia (2021) [Conference Extract]

[eCite] [Details]

Co-authors: Siriwardana S; Rajaguru R

2020Siriwardana S, Laud G, Rajaguru R, 'Understanding service exclusion through value co-creation paradigm', 2020 Global Marketing Conference at Seoul (Virtual Conference), 5-8 November, online (2020) [Conference Extract]

DOI: 10.15444/GMC2020.10.04.02 [eCite] [Details]

Co-authors: Siriwardana S; Rajaguru R

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2020Siriwardana S, Laud G, Rajaguru R, 'Understanding service exclusion through value co-creation paradigm', Global Marketing Conference: Bridging Asia and the World - New Marketing and Management in Digitally Connected World, 5-8 November 2020, Virtual Conference, Online (Seoul, South Korea) (2020) [Conference Extract]

[eCite] [Details]

Co-authors: Siriwardana S; Rajaguru R

2020Siriwardana S, Laud G, Rajaguru R, 'Conceptualizing service exclusion through service-dominant logic', 2020 AMS Annual Conference: From micro to macro - Dealing with uncertainties in the global marketplace, 14-19 December 2020, Virtual Conference, Online (Louisiana, USA) (2020) [Conference Extract]

[eCite] [Details]

Co-authors: Siriwardana S; Rajaguru R

2019Laud G, Rajaguru R, 'Student's creativity confidence for learning success', 2019 ANZMAC Conference Proceedings, 2-4 December 2019, Wellington, NZ, pp. 987-990. ISSN 1447-3275 (2019) [Conference Extract]

[eCite] [Details]

Co-authors: Rajaguru R

2019Laud G, Ranaweera C, Leo C, Sedighadeli S, Roy S, 'Frontline employees automated social presence (ASP) cocreation orientation', Proceedings of the 16th International Research Symposium on Advancing Service Research and Practice, June 10-13, Karlstad, Sweden, pp. 247-250. (2019) [Refereed Conference Paper]

[eCite] [Details]

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2018Laud G, Grimmer L, 'University- an agent of change: Designing L.A.B services for community well-being', ANZMAC Conference 2018, 3-5 December 2018, University of Adelaide, pp. 647. (2018) [Conference Extract]

[eCite] [Details]

Co-authors: Grimmer L

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2018Laud G, Karpen I, Conduit J, 'Customer creativity and willingness to contribute to co-creative innovation in online communities', 25TH IPDMC: Innovation and product development management conference, 10-13 June 2018, Porto, Portugal, pp. 1-2. ISSN 1998-7374 (2018) [Conference Extract]

[eCite] [Details]

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2018Laud G, Karpen IO, Conduit J, 'Innovation in Online Communities: Conditions for Customer Creativity and Contribution', SERVSIG Proceedings, 14-16 June 2018, Paris, France, pp. 807-811. ISBN 978-2-9516606-3-2 (2018) [Conference Extract]

[eCite] [Details]

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2018Laud G, Leo C, Chou C, 'Service System Well-being: Conceptualising a Macro-Level Concept', SERVSIG Proceedings, 14-16 June 2018, Paris, France, pp. 435-438. ISBN 978-2-9516606-3-2 (2018) [Refereed Conference Paper]

[eCite] [Details]

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2017Fitzgerald S, Laud G, Reid M, Chung E, Farrell L, et al., 'Service system elements, value co-creation and well-being', Australia New Zealand Marketing Association Conference, 3-6 December 2017, Melbourne, pp. 1-5. (2017) [Refereed Conference Paper]

[eCite] [Details]

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2017Laud G, 'Overstimulation in the service environment: The emergence of co-created obsession', Proceeding of the QUIS International Research Symposium on Service Excellence in Management, 12-15 June 2017, Portugal (2017) [Conference Extract]

[eCite] [Details]

2017Laud G, 'Co-created Obsession and Overstimulation in Service Environment', 26th Annual Frontiers in Service Conference, 22- 25 June 2017, New York, USA (2017) [Conference Extract]

[eCite] [Details]

2017Laud G, 'Managing Customers' Creativity for Co-Creative Innovation', Australia New Zealand Marketing Association Conference, 3-6 December 2017, Melbourne, pp. 1. (2017) [Conference Extract]

[eCite] [Details]

2017Laud G, Conduit J, Karpen IO, 'Managing customers' creativity for co-creative innovation', ANZMAC 2017: Marketing for Impact, 4-6 December 2017, Melbourne, Australia, pp. 347. ISSN 1447-3275 (2017) [Refereed Conference Paper]

[eCite] [Details]

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2016Kachersky L, Fitzgerald S, Laud G, 'The dark side of connected health technology creates exercise addiction among conscientious users', North American Association of Consumer Research Conference, 27-30 October, Berlin (2016) [Non Refereed Conference Paper]

[eCite] [Details]

2016Laud G, 'Understanding customer conditions for co-creative innovation processes', ANZMAC 2016 Conference, 5-7 December, University of Canturbury (2016) [Conference Extract]

[eCite] [Details]

2016Laud G, Robinsion L, Chung E, 'Co-created obsession: A new perspective on customer engagement', European Marketing Academy Conference, 24-27 May, Oslo (2016) [Non Refereed Conference Paper]

[eCite] [Details]

2015Laud G, Karpen IO, Mulye R, Rahman K, 'Drivers and outcomes of value co-creation behaviour: Investigating the potential boundary conditions', The Naples Forum on Service, 9-12 June, Naples (2015) [Non Refereed Conference Paper]

[eCite] [Details]

2014Laud G, Karpen IO, 'Consumers' embeddedness: Determinant of value co-creation in service systems', Australia and New Zealand Marketing Association Conference Proceedings, 1-3 December, Brisbane (2014) [Non Refereed Conference Paper]

[eCite] [Details]

2013Rahman K, Laud G, 'Why consumers seek coolness': Understanding the vernacular meaning of cool', Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 17-20 July 2017, Melbourne, Australia, pp. 710. ISBN 978-3-319-24182-1 (2013) [Conference Extract]

DOI: 10.1007/978-3-319-24184-5_170 [eCite] [Details]

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2011Laud G, Mulye R, Rahman K, 'Use of embedded brand communities for value co- creation', Australia and New Zealand Marketing Association Conference Proceedings,, Perth (2011) [Non Refereed Conference Paper]

[eCite] [Details]

Contract Report, Consultant's Report

(1 outputs)
YearCitationAltmetrics
2021Siriwardana S, Laud G, Rajaguru R, 'Alleviating Service Exclusion: A Study into the Education Service Ecosystem in Tasmania and Beyond. Final Report', University of Tasmania, Hobart, Tasmania (2021) [Contract Report]

[eCite] [Details]

Co-authors: Siriwardana S; Rajaguru R

Other Public Output

(5 outputs)
YearCitationAltmetrics
2021Siriwardana S, Laud G, Rajaguru R, 'An Ecosystem Model to Develop Collaborative Interventions for Inclusive Service Designs and Practices - interim report', Variety New South Wales, Variety Tasmania, & Ernst and Young Australia, Hobart, Tasmania, pp. 1-25. (2021) [Government or Industry Research]

[eCite] [Details]

Co-authors: Siriwardana S; Rajaguru R

2020Laud G, 'Highly Commended Paper in the 2020 Emerald Literati Awards', Emerald Publishing, United Kingdom (2020) [Award]

[eCite] [Details]

2019Laud G, '2020-2019 Highly Commended Paper Award - Value co-destruction: a typology of resource misintegration manifestations', Journal of Services Marketing, United Kingdom, 33, 7 (2019) [Award]

[eCite] [Details]

2018Laud G, Leo C, Chou C, 'Service System Well-being: Conceptualising a Macro-Level Concept - Best Conference Finalist Paper', 10th American Marketing Association Servsig Conference, IESEG: School of Management, Paris, France, 14-16 June 2018 (2018) [Award]

[eCite] [Details]

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2018Laud G, Leo WWC, Chou CY, 'Service System Well-being: Conceptualising a Macro Level Concept', Best SERVSIG Conference Paper Award Finalist, 10th SERVSIG, IESEG School of Management, 14-16 June 2018 (2018) [Award]

[eCite] [Details]

Grants & Funding

Dr. Laud has won several internal, cross-institutional, and international grants. Prominent among them is the Ministry of Science and Technology Taiwan Government (MOST) grants.

Funding Summary

Number of grants

7

Total funding

$45,969

Projects

Friends with real Benefits? Investigating the impact of Frontline employees ASP co-creation orientation on frontline employee and customer level outcomes (2018 - 2020)$7,122
Funding
University of Western Australia ($7,122)
Scheme
Future Fund Research Grant
Administered By
University of Western Australia
Research Team
Laud G; Roy S; Leo C; Ranaweera C
Period
2018 - 2020
Service system well-being scale development and its predictability on firms innovation outcomes (2018 - 2019)$7,900
Funding
Ministry of Science and Technology Taiwan ($7,900)
Scheme
International Government Funding
Administered By
Ministry of Science and Technology Taiwan
Research Team
Laud G; Leo C; Chou C
Period
2018 - 2019
Exploring the Phenomenon of Co-created Obsession (2018 - 2020)$10,000
Funding
RMIT University ($10,000)
Scheme
2017 Business Research Grant
Administered By
RMIT University, College of Business
Research Team
Laud G; Robinson L; Chung E; Fitzgerald S; Rahman K; Farrell L; Reid M; Kachersky L
Period
2018 - 2020
Innovation in Online Communities: Conditions for Customer Creativity and Contribution (2018)$1,000
Funding
University of Tasmania ($1,000)
Scheme
null
Administered By
University of Tasmania
Research Team
Laud G
Year
2018
The University as an Agent of Change: Investigating the need for L.A.B services to promote collective well-being and community engagement (2018)$12,944
Funding
University of Tasmania ($12,944)
Scheme
null
Administered By
University of Tasmania
Research Team
Laud G; Grimmer EL
Year
2018
Service System Well-being: Conceptualising a Macro-Level Concept 'Innovation in Online Communities: Conditions for Customer Creativity and Contribution (2018)$6,003
Funding
University of Tasmania ($6,003)
Scheme
null
Administered By
University of Tasmania
Research Team
Laud G
Year
2018
Enhancing Psychosocial Work Environments in Tasmanian Aged Care Organization (2017)$1,000
Description
COBE Internal Funding Conference Grant
Funding
University of Tasmania ($1,000)
Scheme
null
Administered By
University of Tasmania
Research Team
Laud G
Year
2017

Research Supervision

Currently supervising 6 PhD candidates

  • Irtaza Nemati: Identifying Service Innovation Micro-practices in a Cultural Context.
  • Sajith Siriwardhana: Understanding Service Exclusion Through Value Co-Creation Paradigm – Won 2020 AMSR Seth foundation Conceptual Proposal Doctoral – Award.
  • Nesreen Hasaan: Meta-analytic Approach to understand of barriers and facilitators of up taking patient focussed Technology within Healthcare system in Australia
  • Sanaullah Sanaullah : Impact of Service Eco-System Conditions for Social Entrepreneur Start-up Success
  • Kwame Sekyere: Developing Market Entry Strategies by Leveraging Institutional Distance in Global Market Aquaculture Market systems
  • Azander Quck: The Diversified Servicescape: Towards an Inclusive Servicescape Through Universal Design Thinking (focus on Disability sector)

Dr. Laud will be available for PhD supervision in 2023. All interested candidates will have to attend an interview before submitting their expression of interest. 2023 onwards Gauri will be interested in supervising in following research areas:

  • Artificial Intelligence and Services
  • Service design for Vulnerable Consumers

Current

6

Completed

1

Current

DegreeTitleCommenced
PhDIdentifying Service Innovation Micro-practices for Value Co-creation in a Cultural Context2018
PhDUnderstanding Service Exclusion: Challenges and opportunities for resource integration and value co-creation in service systems2019
PhDA Systematic Review Approach to Identifying Factors Affecting the Success of Patient Focus Booking2020
PhDRole of Personal and Psychological Attributes of Entrepreneur on Entrepreneurial Marketing and Startup Success2020
PhDDeveloping Strategies of Market Entry within an Emerging Australian Sustainable Onshore Lobster Aquaculture Industry2021
PhDDeveloping Inclusive Servicescapes using Universal Design Framework2021

Completed

DegreeTitleCompleted
MastersMulticultural Consumers in Multicultural Marketplaces
Candidate: Sabrina Matin
2021