Profiles

Swee-Hoon Chuah

UTAS Home Professor Swee-Hoon Chuah

Swee-Hoon Chuah

Professor of Economics

Room 610 , Level 6, Vodafone Centre, Hobart

+61 3 6226 2025 (phone)

SweeHoon.Chuah@utas.edu.au

Dr. Swee-Hoon Chuah is a Professor of Economics at the Tasmanian School of Business & Economics. She holds a PhD in behavioural and experimental economics from the University of Nottingham, U.K.

Biography

Before joining the University of Tasmania, Swee-Hoon was an Associate Professor of Economics at RMIT University, where she was a founding member of the Behavioural Business Lab.  Prior to RMIT, she was a Lecturer in Economics at Nottingham University Business School, U.K.

Career summary

Qualifications

Degree

Thesis title

University

Country

Date of award

PhD

 

University of Nottingham

UK

2009

MBA

 

University of Nottingham

UK

2003

LLB

 

University of Technology Sydney

Australia

1998

BBUs

 

University of Technology Sydney

Australia

1998

Languages (other than English)

  • Malay
  • various Chinese dialects

Memberships

Professional practice

Swee-Hoon is a member of the Economic Science Association, a professional organisation devoted to using controlled experiments to learn about economic behaviour.  She is also a member of the Economic Society of Australia (Tasmanian branch).

Administrative expertise

Throughout her academic career, Swee-Hoon has held various leadership positions.  The two most significant positions were as the Deputy Director of the MSc programs at Nottingham University Business School and as the Deputy Head of School (Learning & Teaching) at RMIT’s School of Economics, Finance & Marketing.

Teaching

Microeconomics; Behavioural economics; Experimental Economics

Teaching expertise

Swee-Hoon has coordinated and taught on a range of economics courses, from core courses such as introductory microeconomics to intermediate courses such as economics of corporate strategy to specialised electives such as behavioural and experimental economics.  As former Chair of the Behavioural Business Lab at RMIT, she was responsible for the development, launch and coordination of an undergraduate minor suite of four courses in the area of behavioural economics.

View more on Professor Swee-Hoon Chuah in WARP

Expertise

  • Cross-cultural experimental economics
  • Social identity and discrimination
  • Economic behaviour in online environments
  • Behavioural economics for policy

Research Themes

Swee-Hoon’s research expertise lies in cross-cultural experimental economics where she investigates the impact of factors such as ethnicity, religion and social identity on socio-economic behaviour. She also uses experiments to study behaviour in online and virtual environments. She was recently attached to the Behavioural Economics Team of the Australian Government (BETA) in Canberra and remains particularly interested in the application of behavioural insights to public policy challenges. The policy-relevance of her research is evidenced by significant amounts of funding from governmental agencies, NGOs and research councils in the U.K, U.S.A. and Australia.

Current projects

Swee-Hoon is currently working on various projects with government, NGO and industry partners, applying behavioural insights to improve outcomes for different stakeholder groups. These projects involve designing interventions based on behavioural insights and conducting experiments (both in the lab and in the field) to test and evidence their effectiveness.

Fields of Research

  • Experimental economics (380106)
  • Behavioural economics (380102)
  • Applied economics (380199)
  • Microeconomic theory (380304)
  • Agricultural economics (380101)
  • Consumer-oriented product or service development (350602)
  • Environment and resource economics (380105)

Research Objectives

  • Preference, behaviour and welfare (150509)
  • Expanding knowledge in economics (280108)
  • Microeconomics (150599)
  • Micro labour market issues (150507)
  • Ecological economics (159902)
  • Other environmental management (189999)
  • Measurement and assessment of marine water quality and condition (180505)

Publications

Swee-Hoon has published in two broad areas: cross-cultural experimental economics (the impact of factors such as race, religion and social identity on behaviour) and online/virtual experimental economics (the impact of trust and factors such as communication media and social presence on behaviour in online and virtual environments). Her publications in the former have appeared in journals such as European Economic Review, Journal of Economic Psychology, Experimental Economics, Economics Letters, Small Business Economics and International Business Review, and the latter in journals such as Journal of Economic Behavior & Organization, Decision Support Systems and Journal of Services Marketing.  Swee-Hoon is currently an associate editor of the International Journal of the Economics of Business.

Publications pre 2014
  • Chuah, S.H., Fahoum, R. and Hoffmann, R. (2013), 'Fractionalization and Trust in India: A Field Experiment', Economics Letters, vol. 119 (2), pp. 191-194
  • Chuah, S.H. and Devlin, J. (2012), 'Behavioural Economics and Financial Services Marketing: A Review', International Journal of Bank Marketing, vol. 29 (6), pp. 456-469
  • Chesney, T., Chuah, S.H. and Hoffmann, R. (2009), 'Virtual World Experimentation: An Exploratory Study', Journal of Economic Behavior and Organization, vol. 72 (1), pp. 618-635
  • Chuah, S.H., Hoffmann, R., Jones, M. and Williams, G. (2009), 'An Economic Anatomy of Culture: Attitudes and Behaviour in Inter- and Intra-National Ultimatum Game Experiments', Journal of Economic Psychology, vol. 30 (5), pp. 732-744
  • Chuah, S.H., Hoffmann, R., Jones, M. and Williams, G. (2007), 'Do Cultures Clash? Evidence from Cross-National Ultimatum Game Experiments”, Journal of Economic Behavior and Organization, vol. 64 (1), pp. 35-48
  • Chuah, S.H. (2006), “Anthropology and Economic Imperialism: The Battlefield of Culture”, Homo Oeconomicus, v ol. 23 (3/4), pp. 489-509
  • Ashby, S., Chuah, S.H. and Hoffmann, R. (2004), 'Industry Self-Regulation: A Strategic Perspective on Voluntary Compliance', International Journal of the Economics of Business, vol. 11 (1), pp. 91-106

Total publications

26

Journal Article

(20 outputs)
YearCitationAltmetrics
2021Hofmann R, Coate B, Chuah S-H, Arenius P, 'What makes an artrepreneur? An exploratory study of artrepreneurial passion, personality and artistry', Journal of Cultural Economics ISSN 0885-2545 (2021) [Refereed Article]

DOI: 10.1007/s10824-021-09413-8 [eCite] [Details]

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2021Pham H-G, Chuah S-H, Feeny S, 'Factors affecting the adoption of sustainable agricultural practices: Findings from panel data for Vietnam', Ecological Economics, 184 pp. 1-13. ISSN 0921-8009 (2021) [Refereed Article]

DOI: 10.1016/j.ecolecon.2021.107000 [eCite] [Details]

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2020Arenius P, Chuah S-H, Coate B, Hoffmann R, 'The economic psychology of creating and venturing: a comparative behavioural portrait of artists and entrepreneurs', Small Business Economics ISSN 0921-898X (2020) [Refereed Article]

DOI: 10.1007/s11187-020-00420-1 [eCite] [Details]

Citations: Scopus - 3Web of Science - 3

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2020Hoffman R, Chesney T, Chuah S-H, Kock F, Larner J, 'Demonstrability, difficulty and persuasion: An experimental study of advice taking', The Journal of Economic Psychology, 76 pp. 1-13. ISSN 0167-4870 (2020) [Refereed Article]

DOI: 10.1016/j.joep.2019.102215 [eCite] [Details]

Citations: Scopus - 1Web of Science - 1

Tweet

2020Hoffmann R, Blijlevens J, Chuah S-H, Neelim A, Peryman J, et al., 'The ethics of student participation in economic experiments: Arguments and evidence', Journal of Behavioral and Experimental Economics, 85 pp. 1-14. ISSN 2214-8043 (2020) [Refereed Article]

DOI: 10.1016/j.socec.2020.101521 [eCite] [Details]

Citations: Scopus - 1

Tweet

2019Chuah S-H, Hoffman R, Larner J, 'Is knowledge curse or blessing in pure coordination problems?', Theory and Decision, 87 pp. 123-146. ISSN 0040-5833 (2019) [Refereed Article]

DOI: 10.1007/s11238-019-09692-w [eCite] [Details]

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2019Chuah S-H, Hoffmann R, Liu B, Tan M, 'Is Knowledge Cursed When Forecasting the Forecasts of Others?', The Journal of Behavioral Finance, 20, (1) pp. 66-72. ISSN 1542-7560 (2019) [Refereed Article]

DOI: 10.1080/15427560.2018.1464454 [eCite] [Details]

Citations: Scopus - 1

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2019Chuah SH, Feeny S, Hoffmann R, Sanjaya MR, 'Conflict, ethnicity and gender: A money-burning field experiment in Indonesia', Economics Letters, 177 pp. 14-17. ISSN 0165-1765 (2019) [Refereed Article]

DOI: 10.1016/j.econlet.2019.01.010 [eCite] [Details]

Citations: Scopus - 1

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2017Chesney T, Chuah SH, Dobele A, Hoffmann R, 'Information Richness and Trust in V-Commerce: Implications for Services Marketing', Journal of Services Marketing, 31, (3) pp. 295-307. ISSN 0887-6045 (2017) [Refereed Article]

DOI: 10.1108/JSM-02-2015-0099 [eCite] [Details]

Citations: Scopus - 12Web of Science - 10

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2017Chesney T, Chuah SH, Hoffmann R, Larner J, 'The Influence of Influence: The Effect of Task Repetition on Persuaders and Persuadees', Decision Support Systems, 94 pp. 12-18. ISSN 0167-9236 (2017) [Refereed Article]

DOI: 10.1016/j.dss.2016.10.001 [eCite] [Details]

Citations: Scopus - 2Web of Science - 2

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2016Chesney T, Chuah S, Hoffmann R, Hui W, Larner J, 'How user personality and social value orientation influence avatar-mediated friendship', Information Technology and People, 29, (4) pp. 688-716. ISSN 0959-3845 (2016) [Refereed Article]

DOI: 10.1108/ITP-10-2014-0242 [eCite] [Details]

Citations: Scopus - 1Web of Science - 1

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2016Chuah S, Hoffmann J, Larner J, 'Perceived intentionality in 2x2 experimental games', Bulletin of Economic Research, 68, (S1) pp. 78-84. ISSN 0307-3378 (2016) [Refereed Article]

DOI: 10.1111/boer.12073 [eCite] [Details]

Citations: Scopus - 2Web of Science - 2

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2016Chuah S, Hoffmann R, Ramasamy B, Tan JHW, 'Is there a Spirit of Overseas Chinese Capitalism?', Small Business Economics, 47 pp. 1095-1118. ISSN 0921-898X (2016) [Refereed Article]

DOI: 10.1007/s11187-016-9746-5 [eCite] [Details]

Citations: Scopus - 11Web of Science - 10

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2016Chuah SH, Gachter S, Hoffmann R, Tan JHW, 'Religion, discrimination and trust across three cultures', European Economic Review, 90 pp. 280-301. ISSN 0014-2921 (2016) [Refereed Article]

DOI: 10.1016/j.euroecorev.2016.03.008 [eCite] [Details]

Citations: Scopus - 27Web of Science - 26

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2014Chesney T, Chuah S, Hoffmann R, Hui W, Larner J, 'Skilled players cooperate less in multi-player games', Journal of Gaming & Virtual Worlds, 6, (1) pp. 21-31. ISSN 1757-191X (2014) [Refereed Article]

DOI: 10.1386/jgvw.6.1.21_1 [eCite] [Details]

Citations: Scopus - 2

Tweet

2014Chesney T, Chuah S-H, Hoffmann R, Hui W, Larner J, 'A Study of Gamer Experience and Virtual World Behaviour', Interacting With Computers, 26, (1) pp. 1-11. ISSN 0953-5438 (2014) [Refereed Article]

DOI: 10.1093/iwc/iwt024 [eCite] [Details]

Citations: Scopus - 5Web of Science - 4

Tweet

2014Chesney T, Chuah SH, Hui W, Hoffmann R, Larner J, 'Determinants of Friendship in Social Networking Virtual Worlds', Communications of the Association for Information Systems, 34 Article 72. ISSN 1529-3181 (2014) [Refereed Article]

DOI: 10.17705/1CAIS.03472 [eCite] [Details]

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2014Chuah S-H, Hoffman R, Larner J, 'Chinese values and negotiation behaviour: A bargaining experiment', International Business Review, 23 pp. 1203-1211. ISSN 0969-5931 (2014) [Refereed Article]

DOI: 10.1016/j.ibusrev.2014.05.002 [eCite] [Details]

Citations: Scopus - 13Web of Science - 10

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2014Chuah S-H, Hoffmann R, Larner J, 'Elicitation effects in a multi-stage bargaining experiment', Experimental Economics, 17, (2) pp. 335-345. ISSN 1386-4157 (2014) [Refereed Article]

DOI: 10.1007/s10683-013-9370-z [eCite] [Details]

Citations: Scopus - 2Web of Science - 2

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2014Chuah S-H, Hoffmann R, Ramasamy B, Tan JHW, 'Religion, ethnicity and cooperation: An experimental study', The Journal of Economic Psychology, 45 pp. 33-43. ISSN 0167-4870 (2014) [Refereed Article]

DOI: 10.1016/j.joep.2014.07.002 [eCite] [Details]

Citations: Scopus - 26Web of Science - 26

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Chapter in Book

(2 outputs)
YearCitationAltmetrics
2021Coate B, Hoffmann R, Arenius P, Chuah S-H, 'A behavioural approach to understanding the artist as entrepreneur', Researching Art Markets: Past, Present and Tools for the Future, Routledge, E Lazzaro, N Moureau, A Turpin (ed), London, UK, pp. 86-98. ISBN 978-0-3678-9339-2 (2021) [Research Book Chapter]

DOI: 10.4324/9781003018674-10 [eCite] [Details]

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2018Chesney T, Chuah SH, Hoffmann R, Hui W, Larner J, 'Virtual Economic Experiments', Social Interactions in Virtual Worlds, Cambridge University Press, K Lakkaraju, G Sukthankar, RT Wigand (ed), United Kingdom, pp. 218-250. ISBN 9781316422823 (2018) [Research Book Chapter]

DOI: 10.1080/15427560.2018.1464454 [eCite] [Details]

Citations: Scopus - 1

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Other Public Output

(4 outputs)
YearCitationAltmetrics
2021Elkins M, Hoffmann R, Chuah S-H, 'Why lotteries, doughnuts and beer aren't the right vaccination 'nudges'', The Conversation, The Conversation Media Group Ltd, Australia, 16 August 2021 (2021) [Magazine Article]

[eCite] [Details]

2021Hoffmann R, Chuah S-H, 'Even with a vaccine, we need to adjust our mindset to playing the COVID-19 long game', The Conversation, The Conversation Media Group Ltd, Australia, 11 July 2021 (2021) [Newspaper Article]

[eCite] [Details]

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2021Newell B, Slonim R, Chuah S-H, 'Gamblers bet more when in the dark: feedback can curb their online losses', The Conversation, The Conversation Media Group Ltd, Australia, 30 July 2021 (2021) [Newspaper Article]

[eCite] [Details]

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2020D'Alessandro S, Bailey T, Chuah S, Vince J, 'Submission to the House Standing Committee on Industry, Science and Resources on Innovative solutions to Australia's waste management and recycling industries', Parliament of Australia (2020) [Report of Restricted Access]

[eCite] [Details]

Co-authors: D'Alessandro S; Bailey T; Vince J

Grants & Funding

Swee-Hoon has received significant amounts of funding from governmental agencies such as the U.K.’s Defence Science and Technology Lab (Dstl) and the U.S. Air Force Research Lab to use economic experiments to investigate behaviour in online and virtual environments.  Her research in cross-cultural experimental economics has largely been funded by agencies such as the British Academy and the U.K.’s Economic & Social Research Council (ESRC). More recently, she has received funding from NGOs such as the Victorian Consumer Policy Research Centre (CRPC) to apply behavioural insights to improve consumer choice and outcomes.

Research Funding pre UTAS
  • $73,853 from Consumer Policy Research Centre (Victoria), “Service Quality and Consumer Choice”, 2018-2019, with Blijlevens, J., Neelim, A. and Skali, A.
  • $18,030 from Zoos Victoria, “To Assess the Impact of ZV Fundraising Collateral on Identified Donor Market Segments”, 2017-2018.
  • $10,000 from the Australian Centre for Financial Studies (ACFS), “Do People Habituate to High Risk? An Experimental Study of the Culture of Financial Irresponsibility’”, 2017-2018, with Hoffmann, R.
  • $10,000 from the ACFS, “The Curse of Knowledge Over-imputation in Financial Markets”, 2015-2016, with Hoffmann, R., Liu, B. and Tan, M.
  • £49,921 from the Defence Science and Technology Laboratory (Ministry of Defence), U.K., “Social Presence, Social Influence and Group Processes in Computer Mediated Communication Environments”, 2010-2013, with Chesney, T. and Hoffmann, R. (Principal Investigator)
  • £600,000 from the U.S. Air Force Research Lab, “Virtual Environment Real User Study”, 2009-2012, with Chesney, T, Hoffmann, R. and Hui, W.
  • £47,500 from the U.K. AHRC/ESRC Religion and Society Programme, “Religion, Religiosity and Pro-Social Behaviour in Cross-Cultural Interactions”, 2007-2008, with Hoffmann, R.
  • £5,000 from the British Academy Committee for South-East Asian Studies, “Ethnic Diversity and Economic Interactions in South-East Asia: An Experimental Game Theory Approach”, 2005-2006, with Hoffmann, R., Ramasamy, B. and Tan, J.
  • £5,000 from the British Academy, 'Do Cultures Clash? - Cross-cultural Pairings in Experimental Game Play', 2003-2004, with Hoffmann, R., Jones, M. and Williams, G.

Funding Summary

Number of grants

3

Total funding

$223,716

Projects

Blue Economy Explorations of Risk using behavioral Economics (2021 - 2024)$112,000
Description
The purpose of this project is to use behavioural economics approaches to explore and analyse the perceptions and trade-offs people are willing to make in order to expand the Blue Economy. In particular the project will explore what shapes up ideas of risk and what can be done to manage risk. This work will provide a deep understanding of the factors underpinning decision-making and perceptions of what is an acceptable management of risk. These insights will contribute to understanding appropriate policy and institutional arrangements to manage these risks and ensure societal objectives are met by future Blue Economy relevant policies.
Funding
Blue Economy CRC Co ($112,000)
Scheme
Grant-PhD Scholarship
Administered By
University of Tasmania
Research Team
Hatton MacDonald DA; Chuah S; Ogier EM; MacKay M
Period
2021 - 2024
Local Information, Global Coordination: A Common-Pool Resource Experiment with Social Networks (2020)$55,858
Funding
Nesta ($55,858)
Scheme
U.K. Innovation Foundation Grant
Administered By
University of Nottingham, University of Tasmania and RMIT University
Research Team
Chuah SH; Chesney T; Hoffmann R
Year
2020
Local Information, Global Coordination: A Common-Pool Resource Experiment with Social Networks (2020)$55,858
Funding
Nesta Innovation Foundation ($55,858)
Scheme
Grant-U.K. Innovation Foundation
Administered By
Nesta Innovation Foundation
Research Team
Chesney T; Chuah S; Hoffman R
Year
2020

Research Supervision

Swee-Hoon welcomes expressions of interest from new MA or PhD students wishing to pursue research in behavioural and experimental economics, particularly using experiments to investigate cultural differences in economic behaviour, social identity and discrimination, and charitable giving.

Current

4

Current

DegreeTitleCommenced
PhDHigh-Frequency Traders and their Impact on Financial Markets2020
PhDVolunteer Leadership2020
PhDVolunteer Leadership2021
PhDLabour Market Outcomes in Australia: How much does gender matter?2021