Profiles

Bronwyn Eager

UTAS Home Dr Bronwyn Eager

Bronwyn Eager

Senior lecturer (Entrepreneurship and Innovation)

+61 3 6226 2677 (phone)

Bronwyn.Eager@utas.edu.au

Towards an inclusive entrepreneurial landscape

It is the era of the entrepreneur. More and more of the workforce are no longer conforming to a typical office job, but instead turning their passion into their own business in the hope of success and prosperity. Hundreds of books circulate every year touching on the subject, attempting to prepare their readers for success. But University of Tasmania lecturer Bronwyn Eager has noticed that it is predominantly males who are portrayed as taking the leap towards entrepreneurial success, particularly in the fields of Science, Technology, Engineering, and Mathematics. Dr Eager is taking a critical look at some of the ways females are disadvantaged when trying to get ahead.

After watching dozens of films whose main or leading characters are entrepreneurs, Eager noticed a clear and obvious pattern.

“As I was watching popular films, I started noticing that women tended to be portrayed as running small businesses, often cast as single-mothers with little to no resources at their disposal. By contrast, men were mostly shown as being highly successful CEOs running multi-million-dollar ventures,” explains Eager.

Eager continued her research by examining how women were portrayed in print media and found that a popular and well-known entrepreneur-focused magazine followed the same pattern that she had noticed in film.

The most striking difference in how male and female entrepreneurs were featured was in the number alone, far less women graced the cover of this magazine and when they did they were saturated in gender stereotypes.

The woman would be made up to look beautiful and glamorous and her business was almost always in an industry stereotyped as ‘female’ such as health or beauty, as opposed to something in the STEM (Science, Technology, Engineering, Mathematics) sector.

With these findings collated, Eager, along with a team of researchers, successfully applied for a grant to develop educational resources for use in high schools that encourage positive role modelling behaviour by featuring stories of highly successful female STEM-entrepreneurs.

The project is due to roll out to around 30 schools across Victoria in 2019. Going forward, Eager and her team plan to grow their library of resources for use across Australia.

Research shows that ‘you can become what you can see’. It’s important for young girls and women to see themselves positively represented in the media, as well as in educational resources, so that they can flourish and aren’t disadvantaged by others’ unconscious biases

Eager’s interest in this field comes from her own experience as a former mechanical engineering student and entrepreneur and wanting the scenery to change for the next generation of female entrepreneurs.

By implementing this program in schools, we are aiming to show young girls and boys that women are highly capable of achieving success in STEM roles, especially at commercialising STEM knowledge to create their own businesses. Long term, having more positive female role models will hopefully create a more gender-balanced workforce and reduce some of the biases faced by women.

Considering mental health to create a successful generation of entrepreneurs

Creating an equal playing field through a subtle but powerful change curriculum

Paving the way for a new wave of workforce is the entrepreneur. Setting up shop straight from their laptops in cafes, their comfy living room sofas, or even mid-flight on their way to a meeting overseas, small business owners have the control to call the shots as they see fit. But the reality is not always as fun as it sounds. The statistics around the success of a new business are bleak, and for the entrepreneurs that do find success, great sacrifices are often made. These sacrifices can be detrimental to the further success of their business and their businesses greatest asset: themselves. University of Tasmania researcher and lecturer Bronwyn Eager is on a mission to help protect this asset by drawing attention to the importance of mental health and wellbeing.

Completing her PhD in 2017, Dr Eager examined stress, coping, time-orientation, and burnout in entrepreneurs. While entrepreneurship is greatly pushed as something that should be pursued, Eager explains that people are not being set up for the mental toll that the journey to success, or perhaps failure, can take. Interviewing dozens of entrepreneurs, Eager found an alarming number of reports of suicide attempts, failed marriages, substance abuse and relationship issues stemming from pursuing life as an entrepreneur.

There is a lack of protection around making sure entrepreneurs are mentally and emotionally ready for entrepreneurship and supported on that journey. As a small business owner, you are your greatest asset and that should be protected. We place such high value on protecting all other aspects of a business, but we often forget to protect ourselves.

Holding space for entrepreneurs

Seeking to better understand what the current landscape for entrepreneurs looks like, Eager and a team of researchers have begun to investigate entrepreneurs’ mental health in Australia. The team are surveying Australian business owners to get a baseline of mental health issues in the entrepreneurship community.

Education and conversation to unlock success

Eager’s interest in the field comes from her own experience as a small business owner. Prior to life in academia, Eager ran a successful creative workshop business that operated across Australia. However, she experienced high levels of stress and witnessed entrepreneurs around her failing to cope with the demands of business ownership. She found that support and resources needed to help entrepreneurs with mental health and wellbeing were largely nonexistent. Eager is hoping that the landscape can change through education and conversation.

Reexamining the current curriculum in entrepreneur courses, including resources and tools to help develop coping skills, along with building appropriate support systems will be vital to ensure a shift in the right direction, explains Eager.

With communal workspaces on the rise in Australia and around the world due to a boost in entrepreneurship, Eager believes these environments are an excellent space for the conversation to start.

Coworking spaces typically have a high concentration of people at the start of their entrepreneurial journey. They are a great place for people to come together and share conversations about entrepreneurship-related struggles and build resilience for the future.

My research found that having a solid social network is important for managing business-related stressors. Talking to other entrepreneurs is especially helpful because they’ve often faced similar problems and can empathize with what you’re going through.

Eager’s own experience in the field combined with her research into entrepreneurship, creates a vibrant and dynamic conversation in her classroom.

I want my students to walk away from the classroom and feel like they were a part of the conversation. I approach my teaching through the lens of being a student; is this something I would find interesting and engaging? Keeping things playful and interactive allows my students to feel like active participants and creates an environment where learning can take place.

Dr Bronwyn Eager joined the University of Tasmania in 2019 as a Lecturer in Management at the Tasmanian School of Business & Economics. Prior to being awarded a PhD for a cross-disciplinary (psychology and entrepreneurship) investigation of health and wellbeing in entrepreneurs, Bronwyn founded, grew, and successfully exited a business that delivered creative workshops throughout Australia. She currently teachers Entrepreneurship and Small Business Management. Bronwyn’s research interests focus on health and wellbeing in entrepreneurs, entrepreneurship education, and the role of gendered narratives in entrepreneurship and STEM (science, technology, engineering, and mathematics) fields.

Biography

Prior to joining the University of Tasmania, Bronwyn held the role of Lecturer in Entrepreneurship at Swinburne University where she delivered entrepreneurship education across undergraduate and postgraduate programs within the Faculty of Business and Law, and contributed to multiple national research programs focused on minority entrepreneurship (e.g. women, seniors, and the economically disadvantaged). Bronwyn was also a Partner at Swinburne University’s Engineering Practice Academy, designing and delivering entrepreneurship micro-credentials within practice-based engineering education. Before commencing an academic career, Bronwyn founded and ran her own business for nearly a decade and held industry-based roles as a National Marketing Manager and Business Development Management. She is able to draw on her real-world entrepreneurship and small business experience when designing and delivering both face-to-face and online education.

Career summary

Qualifications

Degree Thesis titleUniversityCountry Date of award

Doctor of Philosophy (PhD)

Dimensions of coping in entrepreneurs: functional and temporal perspectives and implications for burnout

Swinburne University of Technology

Australia

06/2017

Master of Entrepreneurship and Innovation (MEI)

 

Swinburne University of Technology

Australia

10/2010

Graduate Certificate in Learning and Teaching (Higher Education)

 

Swinburne University

Australia

2019

Teaching

Entrepreneurship, Small Business Management

Teaching expertise

Bronwyn combines her real-world entrepreneurship experience with a solid theoretical base (obtained from PhD and Masters entrepreneurship education) to create engaging experiences for her students. She specialises in the adoption of practice-based and flipped-learning pedagogies. At the University of Tasmania, Bronwyn specialises in delivering entrepreneurship and small business education. She also has experience in the design and delivery of online education; teaching management and entrepreneurship education to global audiences.

Teaching responsibility

View more on Dr Bronwyn Eager in WARP

Expertise

  • Entrepreneurship
  • Small business management
  • Female entrepreneurship
  • Older-age entrepreneurship
  • Wellbeing
  • Entrepreneurship education

Research Themes

Bronwyn’s research aligns to the University’s research theme of Creativity, Culture and Society. Her research interests include the gendered nature of entrepreneurship narratives, and how these narratives aid or hinder individuals’ career trajectories. As a member of an interstate research team, she works towards developing educational materials for enhancing the visibility of successful female entrepreneurs and fostering positive role modelling behaviour. Bronwyn’s research also focuses on entrepreneurs’ mental health and wellbeing, and the role of proactive coping and time orientation in mitigating the effects of burnout. This research is aimed at helping entrepreneurs to look after their biggest asset: themselves. She has further conducted research into older-aged entrepreneurs and the barriers and enablers for extending working lives.

Collaboration

Bronwyn is currently involved in multiple research programs with scholars from Swinburne University of Technology, Latrobe University, RMIT, and University of the Sunshine Coast. She takes a cross-disciplinary and highly collaborative approach to research.  Previously she has been a member of international research collaborations with a team of researchers from Australia and Sweden, who collaborated to investigate mental health and wellbeing in entrepreneurs.

Fields of Research

  • Entrepreneurship (350704)
  • Higher education (390303)
  • Curriculum and pedagogy theory and development (390102)
  • Cultural studies (470299)
  • Women's studies (incl. girls' studies) (440509)
  • Science, technology and engineering curriculum and pedagogy (390113)

Research Objectives

  • Expanding knowledge in commerce, management, tourism and services (280106)
  • Higher education (160102)
  • Administration and business support services (110301)
  • Economic issues in tourism (110401)
  • Pedagogy (160302)
  • Learner and learning (160199)
  • Expanding knowledge in the mathematical sciences (280118)
  • Radio, television, film and video services (220504)
  • The media (130204)
  • Regional planning (120404)
  • Property, business support services and trade (110399)
  • Economic growth (150203)
  • Socio-cultural issues in tourism (110402)
  • Expanding knowledge in psychology (280121)
  • Gender and sexualities (230108)
  • Other education and training (169999)
  • Expanding knowledge in the agricultural, food and veterinary sciences (280101)
  • Behaviour and health (200401)
  • Teacher and instructor development (160303)
  • Gender aspects in education (160202)
  • Equity and access to education (160201)
  • Technological and organisational innovation (150306)

Publications

Total publications

46

Journal Article

(8 outputs)
YearCitationAltmetrics
2022Eager B, Maritz A, Millemann J, 'The silver economy on wheels: a narrative review of the mature-aged, hypermobile gig worker phenomena', Small Enterprise Research, 29, (1) pp. 68-85. ISSN 1321-5906 (2022) [Refereed Article]

DOI: 10.1080/13215906.2022.2032295 [eCite] [Details]

Citations: Web of Science - 1

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2021Maritz A, Eager B, De Klerk S, 'Entrepreneurship and self-employment for mature-aged people', Australian Journal of Career Development, 30, (1) pp. 3-14. ISSN 2200-6974 (2021) [Refereed Article]

DOI: 10.1177/1038416220978971 [eCite] [Details]

Citations: Scopus - 5Web of Science - 2

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2020Eager B, Cook E, 'Micro-credentialing of entrepreneurship education in a practice-based undergraduate engineering context', Entrepreneurship Education and Pedagogy, 3, (4) pp. 352-363. ISSN 2515-1274 (2020) [Refereed Article]

DOI: 10.1177/2515127419890344 [eCite] [Details]

Citations: Scopus - 5

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2020Eager BE, Lehman K, Scollard JM, 'Introducing the tri-layered student online experience framework: moving from file repository to narrative journey', Journal of Applied Learning & Teaching, 3, (1) pp. 1-7. ISSN 2591-801X (2020) [Refereed Article]

DOI: 10.37074/jalt.2020.3.s1.8 [eCite] [Details]

Co-authors: Lehman K; Scollard JM

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2019Eager B, Grant SL, Maritz A, 'Classifying coping among entrepreneurs: is it about time?', Journal of Small Business and Enterprise Development, 26, (4) pp. 486-503. ISSN 1758-7840 (2019) [Refereed Article]

DOI: 10.1108/JSBED-02-2018-0064 [eCite] [Details]

Citations: Scopus - 9Web of Science - 7

Co-authors: Maritz A

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2017Eager B, Grant S, Maritz A, 'Time-orientation as a precursor to coping responses In entrepreneurs', International Journal of Organizational Innovation, 10, (2) pp. 6-12. ISSN 1943-1813 (2017) [Refereed Article]

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2017Maritz A, Eager B, 'Senior entrepreneurship themes: an Australian perspective', International Journal of Organizational Innovation, 9, (4) pp. 206-221. ISSN 1943-1813 (2017) [Refereed Article]

[eCite] [Details]

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2015Martiz A, Zolin R, De Waal A, Fisher R, Perenyi A, et al., 'Senior entrepreneurship In Australia: active ageing and extending working lives', International Journal of Organizational Innovation, (Special Issue) pp. 1-39. ISSN 1943-1813 (2015) [Refereed Article]

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Chapter in Book

(5 outputs)
YearCitationAltmetrics
2022Eager B, 'Juggling the triad: taking care of yourself with a block-mode approach to research, teaching, and service', Creating a place for self-care and wellbeing in higher education: Finding meaning across academia, Routledge, N Lemon (ed) (In Press) [Research Book Chapter]

[eCite] [Details]

2021Maritz A, Eager B, De Klerk S, 'Senior Entrepreneurs as Untapped Potential', The Palgrave Handbook of Minority Entrepreneurship, Palgrave Macmillan, TM Cooney (ed), Switzerland, pp. 179-194. ISBN 978-3-030-66602-6 (2021) [Research Book Chapter]

[eCite] [Details]

Co-authors: Maritz A

2021Maritz A, Jones C, Foley D, De Klerk S, Eager B, et al., 'Entrepreneurship education in Australia', Annals of Entrepreneurship Education and Pedagogy - 2021, Edward Elgar Publishing, CH Matthews (ed), Cheltenham, United Kingdom, pp. 208-226. ISBN 978 1 78990 445 1 (2021) [Research Book Chapter]

DOI: 10.4337/9781789904468.00020 [eCite] [Details]

Co-authors: Maritz A; Jones C

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2019Eager B, Grant S, Birdthistle N, 'Enhancing wellbeing of women in entrepreneurship in media narrative', Wellbeing of Women in Entrepreneurship: A Global Perspective, Routledge, M Lepeley, K Kuschel, N Beutell, N Pouw and E Eijdenberg (ed), London, pp. 372-781. ISBN 978-0367234386 (2019) [Research Book Chapter]

DOI: 10.4324/9780429279836-26 [eCite] [Details]

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2017Eager B, 'An entrepreneurial roadmap to managing postgraduate stress', Postgraduate Study in Australia: Surviving and Succeeding, Peter Lang, C McMaster, C Murphy, B Whitburn and I Mewburn (ed), Bern, pp. 189-196. ISBN 978-1-4331-4178-2 (2017) [Research Book Chapter]

DOI: 10.3726/b11340 [eCite] [Details]

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Conference Publication

(8 outputs)
YearCitationAltmetrics
2020Eager B, 'Co-created assessment as a tool for enhancing student connectedness', Teaching Matters 2020 - Learning in 2021: strengthening connections, 30 November - 2 December 2020, Online (2020) [Plenary Presentation]

[eCite] [Details]

2020Eager BE, 'Enterprise Skills: Introduction to Personal Business Model Canvas', War on Wasted Talent Seminar Series, 21 May 2020, online (2020) [Keynote Presentation]

[eCite] [Details]

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2020Eager BE, Birdthistle N, Grant S, 'Visual discourse and role modelling in on-screen representations of women entrepreneurs', Academy of Management Proceedings ISSN 0065-0668 (2020) [Conference Extract]

DOI: 10.5465/AMBPP.2020.21276abstract [eCite] [Details]

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2019Eager B, Birdthistle N, Grant S, Flynn A, 'Beyond baby food: film narrative as a limiting factor for female entrepreneurship advancement', Book of abstracts, June 2 - 4, USA (2019) [Non Refereed Conference Paper]

[eCite] [Details]

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2019Eager B, Cook E, 'Micro-credentialing of entrepreneurship education in a practice-based undergraduate engineering context', Australian Centre for Entrepreneurship Research (ACERE) 2019 Educator's Forum, 5 February 2019, Sydney, Australia (2019) [Plenary Presentation]

[eCite] [Details]

2019Eager BE, Lehman KF, Scollard JM, 'From file repository to narrative journey: a trilayered framework for enhancing students' online learning experiences', Tasmanian Institute of Learning and Teaching (TILT), 26 November, University of Tasmania (2019) [Conference Edited]

[eCite] [Details]

Co-authors: Lehman KF; Scollard JM

2015Eager B, Grant S, Martitz A, 'Entrepreneurs and the stress-coping-strain process: how relevant are existing theoretical frameworks?', Proceedings of the Australian Centre for Entrepreneurship Research Exchange (ACERE) Conference 2015, 1-6 April 2015, Adelaide, pp. 251-265. (2015) [Refereed Conference Paper]

[eCite] [Details]

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2011Eager B, Maritz A, 'Entrepreneurial stress: a conceptual model', Regional Frontiers of Entrepreneurship Research, 1-4 February 2011, Swinburne University, pp. 1173-1185. ISBN 978-0-9803328-7-2 (2011) [Refereed Conference Paper]

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Thesis

(1 outputs)
YearCitationAltmetrics
2017Eager BE, 'Dimensions of coping in entrepreneurs: Functional and temporal perspectives and implications for burnout' (2017) [PhD]

[eCite] [Details]

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Entry

(1 outputs)
YearCitationAltmetrics
2019Eager B, 'Combining quantitative data obtained from convenience and panel sampling: a case for avoiding waste in data collection efforts in entrepreneurship research', SAGE Research Methods, London (2019) [Entry]

DOI: 10.4135/9781526468093 [eCite] [Details]

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Other Public Output

(23 outputs)
YearCitationAltmetrics
2022Eager B, '#Vanlife, Caravaning and Exploring Australia - interview with Richard Glover, 26 April 2022', ABC Radio Sydney, Australian Broadcasting Corporation, Australia (2022) [Media Interview]

[eCite] [Details]

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2022Eager B, '#Vanlife - Interview with Tom Baddeley, 28 April 2022', Breakfast, ABC Radio Perth, Australian Broadcasting Corporation, Australia (2022) [Media Interview]

[eCite] [Details]

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2022Eager B, Maritz A, 'It's not all nomadland: how #vanlife made mobile living a middle-class aspiration', The Conversation, online, 26 April 2022 (2022) [Newspaper Article]

[eCite] [Details]

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2021Eager B, Newstead T, Lewis G, Redman S, 'Lindi McMahon: building a retail and interior styling business in Launceston, Tasmania', Shine Tasmania, Tasmania, 11 August 2021 (2021) [Media Interview]

[eCite] [Details]

Co-authors: Newstead T; Lewis G

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2021Eager B, Newstead T, Lewis G, Redman S, 'Amelia Padgett: founding Launceston's Amelia Cafe, and becoming a mental health practitioner', Shine Tasmania, Tasmania, 11 August 2021 (2021) [Media Interview]

[eCite] [Details]

Co-authors: Newstead T; Lewis G

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2021Eager B, Newstead T, Lewis G, Redman S, 'Lola Cowle: defining a values-driven career pathway and working for community organisations', Shine Tasmania, Tasmania, 11 August 2021 (2021) [Media Interview]

[eCite] [Details]

Co-authors: Newstead T; Lewis G

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2021Eager B, Newstead T, Lewis G, Redman S, 'Curly Haslam-Coates: wine educator, event organiser, and food activist in Tasmania', Shine Tasmania, Tasmania, 11 August 2021 (2021) [Media Interview]

[eCite] [Details]

Co-authors: Newstead T; Lewis G

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2021Eager B, Newstead T, Lewis G, Redman S, 'Tara Howell: launching multiple businesses, including the award-winning Blue Derby Pods Ride in Tasmania', Shine Tasmania, Tasmania, 11 August 2021 (2021) [Media Interview]

[eCite] [Details]

Co-authors: Newstead T; Lewis G

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2021Eager B, Newstead T, Lewis G, Redman S, 'Caroline Williamson and the transformation of Launceston's Harvest Market', Shine Tasmania, Tasmania, 11 August 2021 (2021) [Media Interview]

[eCite] [Details]

Co-authors: Newstead T; Lewis G

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2021Eager B, Newstead T, Lewis G, Redman S, 'Donna Bain: sharing her passion for the volunteer and not-for-profit sectors', Shine Tasmania, Tasmania, 11 August 2021 (2021) [Media Interview]

[eCite] [Details]

Co-authors: Newstead T; Lewis G

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2021Eager B, Newstead T, Lewis G, Redman S, 'Selena Palmer: Making tracks in the automotive industry', Shine Tasmania, Hobart, Tasmania, 13 October 2021 (2021) [Media Interview]

[eCite] [Details]

Co-authors: Newstead T; Lewis G

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2020Eager B, 'OPINION: Bronwyn Eager says Tasmanian businesses can easily have an online presence', The Examiner, Launceston, Australia, 2 May 2020 (2020) [Newspaper Article]

[eCite] [Details]

2020Eager B, 'Growing number of remote workers train their sights on Tassie', The Mercury, Hobart, Australia, 29 May 2020 (2020) [Newspaper Article]

[eCite] [Details]

2020Eager B, 'Blockie route threatens Launceston's cultural hub', The Examiner, Australia, 18. (2020) [Newspaper Article]

[eCite] [Details]

2020Eager B, 'Blockie route threatens Launceston's cultural hub', The Examiner, Fairfax Media, Launceston, Tasmania, 13 September 2020 (2020) [Newspaper Article]

[eCite] [Details]

2020Eager B, Grimmer L, 'The Inventor tells a story of a fraudulent female billionaire. Where are the films starring successful women entrepreneurs?', The Conversation, The Conversation Media Group Ltd, Australia (2020) [Newspaper Article]

[eCite] [Details]

Co-authors: Grimmer L

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2020Eager B, Grimmer L, 'The Inventor tells a story of a fraudulent female billionaire. Where are the films starring successful women entrepreneurs?', The Conversation, online, 15 September 2020 (2020) [Magazine Article]

[eCite] [Details]

Co-authors: Grimmer L

2020Eager B, Maritz A, Obschonka M, Perenyi A, Price B, et al., 'Doom and gloom for Australian businesses, but maintaining our entrepreneurial spirit may be the silver lining', La Trobe Business School News, La Trobe University, 3 March 2020 (2020) [Newspaper Article]

[eCite] [Details]

2020Eager BE, 'How to pivot out of a crisis', The Mercury, Hobart, Australia, 23 April 2020 (2020) [Media Interview]

[eCite] [Details]

2020Maritz A, Obschonka M, Perenyi A, Eager B, Price B, et al., 'Australian entrepreneurship: a way past the current crisis', Campus Morning Mail, online, 5 April 2020 (2020) [Magazine Article]

[eCite] [Details]

Co-authors: Maritz A

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2019Eager B, 'Learning from Eminem?', The Thesis Whisperer, Australia, pp. 1-4. (2019) [Magazine Article]

[eCite] [Details]

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2018Eager B, 'Residential writing retreats: three wishes for academic output', The Research Whisperer, Australia, pp. 1-3. (2018) [Magazine Article]

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2017Eager B, 'The gift of record keeping: a tool for future promotion', The Research Whisperer, Australia, pp. 1-4. (2017) [Magazine Article]

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Grants & Funding

Invergowrie Foundation $60,000, 2018, ‘Combatting Underrepresentation of females in STEM through entrepreneurship’, with N. Birdthistle, T. Keane, and T. Linden.

Alexander Gosling Bequest $6,000, 2018, ‘A systematic review of the relationship between entrepreneurship and mental health and well-being’, Co-CI with S. Wilson, S. Grant, A. Bardoel, and B. Bullock.

Funding Summary

Number of grants

2

Total funding

$393,289

Projects

Combatting underrepresentation of females in STEM through entrepreneurship (2019)$60,000
Funding
Invergowrie Foundation ($60,000)
Scheme
Philanthropic
Administered By
Swinburne University of Technology
Research Team
Birdthistle N; Eager B; Keane T; Linden T
Year
2019
Acorns to Oak Trees: Creative approaches to teaching STEM to advance female students (2019 - 2021)$333,289
Description
The goal of the project is to provide primary schools with tailor-made STEM education resources designed to advance girls in Victoria. Backed by thorough research, resources will be designed to upskill teachers, so they are better equipped to deliver STEM education at a primary level. Resources will raise parental awareness of STEM careers/work enabling families to provide guidance and informed options for their daughters from a young age.
Funding
Invergowrie Foundation ($333,289)
Scheme
Grant
Administered By
University of Tasmania
Research Team
Birdthistle N; Keane T; Eager BE; Linden T
Period
2019 - 2021

Research Supervision

Current

1

Current

DegreeTitleCommenced
PhDUnderstanding the Place of Entrepreneurship in Tasmania after the COVID-19 Pandemic2020