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Craig Norris

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Craig Norris

Craig Norris

Lecturer, Media
School of Creative Arts and Media

Room 212, The Media School, Salamanca, Hobart CBD Campuses

+61 3 6226 1930 (phone)

+61 3 6226 7631 (fax)

Craig.Norris@utas.edu.au

Dr Craig Norris is a Lecturer with The Media School in the School of Creative Arts and Media. He has played an important role in charting the role of social networks and fan communities in circulating and producing media content. His research into the globalisation of Japanese popular culture (particularly anime, manga, cosplay, video games and media tourism) has provided important insights into the global flow of brands and media properties from an Australian perspective.

Biography

Craig graduated with a PhD from the University of Western Sydney in 2004, and studied at Tokyo University from 1999-2001 on a Monbusho research scholarship. His doctoral thesis examined the role of Australian fan communities in localising Japanese popular culture during the late 90s early 2000s. Before joining the University of Tasmania he lectured at Monash University in Communications and Media Studies, and worked as a research assistant at the Japanese Studies Centre's Manga Library.

Career summary

Qualifications

DegreeTitle of ThesisUniversityCountryAwarded
PhDThe Cross-Cultural Appropriation of Manga and Anime in AustraliaUniversity of Western SydneyAustralia2004
BA Hons

Manga Dreaming: The 'irresponsible images' of cyberpunk in Japanese Animation and Comics.

University of South AustraliaAustralia1995

Memberships

Professional practice

  • Japanese Studies Association of Australia (JSAA)
  • Asian Australian Studies Research Network (AASRN)
  • Australian and New Zealand Communication Association (ANZCA)
  • The Popular Culture Association of Australia and New Zealand (popcaanz)

Other

  • Edge Radio 99.3FM - Independent Youth Radio

Teaching

Digital Media, Fan Theory and Culture, Media Studies, Popular Culture, Manga and Anime Studies Cultural Studies, Transmedia, Transnationalism and Social Media

Teaching responsibility

Research Invitations

  • Manga fans in Australia: The fan promotion and production of manga. Invited keynote speaker. Paper presented at Manga Studies: A symposium celebrating 10 years of the JSC Manga Library at Monash, Melbourne (2012)
  • What media pilgrimages and anime fan culture can teach us about new media literacies. Invited speaker. Paper presented at the Teaching Japanese Popular Culture conference, Singapore (2012)
  • Improvising anime geographies: Anime tourism and the Tasmanian Bakery. Invited speaker. Paper presented at Manga Worlds; Subculture, Japan, Japanology symposium, Kobe & Kyoto, Japan (2012).

View more on Dr Craig Norris in WARP

Research Themes

Craig's research aligns to the University's research theme of creativity, culture and society. His research includes emerging media cultures (e.g. the user generated content of video game users and fan communities), new knowledge economies (e.g. the agendas of industry and fan alliances), and the impact of media technologies on physical spaces (e.g. media fan pilgrimages based on popular culture interests in film, TV, comics, video games and related media properties and brands). Through parallels drawn between western models such as transmedia and Japanese models such as the media mix, Norris has investigated the expansion of narrative world-building and brand extensions through case studies of the localization and appropriation of Japanese popular-culture goods into countries such as Australia.

Collaboration

2014 Cool Japan: Regional Soft Power in Asia Project. AsiaBound Mobility Grant. $22,000.

Collaborated with

  • Dr Renato Rivera Rusca (Meiji University), Organization for International Collaboration
  • Prof. Karl Ian Uy Chen CHUA (Assistant Prof., Ateneo de Manila University, Dept. of History, Japanese Studies Program
  • Dr Julian Worrall, Waseda University, Architecture
  • Dr Takeshi Hamano (University of Kitakyushu), Sociology

2015-16 Cool Japan: Regional Soft Power in Asia Project. New Columbo Plan Grant $49,500

Collaborated with

  • Dr Takeshi Hamano (University of Kitakyushu), Sociology

Current projects

Craig's current research project investigates the role that fan web sites, travel blogs and tourism web sites (TripAdvisor etc) play in shaping how media tourism and the fan-tourist identity is shaped across cultures (using a case study of Australia and Japan) and how particular destinations in Tokyo, such as Akihabara and Ikebukuro, are appropriated and redefined as they get inserted into a range of transnational relationships.

Fields of Research

  • Communication and Media Studies (200199)
  • Media Studies (200104)
  • Screen and Media Culture (200212)
  • Multicultural, Intercultural and Cross-cultural Studies (200209)
  • Globalisation and Culture (200206)

Research Objectives

  • The Media (950204)
  • Commercial Services and Tourism (909999)
  • Communication Across Languages and Culture (950201)

Publications

Total publications

22

Journal Article

(10 outputs)
YearCitationAltmetrics
2016Norris C, 'Japanese media tourism as world-building: Akihabara's Electric Town and Ikebukuro's Maiden Road', Participations, 13, (1) pp. 656-681. ISSN 1749-8716 (2016) [Refereed Article]

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2014Norris C, 'Expectations denied: Fan and industry conflict around the localisation of the Japanese video game Yakuza 3', The Fibreculture Journal, 23 pp. 73-94. ISSN 1449-1443 (2014) [Refereed Article]

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2013Bainbridge JG, Norris CJ, 'Posthuman Drag: Understanding Cosplay as Social Networking in a Material Culture', Intersections: Gender, History and Culture in The Asian Context, (32) pp. 1-11. ISSN 1440-9151 (2013) [Refereed Article]

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2013Norris CJ, 'A Japanese media pilgrimage to a Tasmanian bakery', Transformative Works and Cultures, 14 pp. 1-16. ISSN 1941-2258 (2013) [Refereed Article]

DOI: 10.3983/twc.2013.0470 [eCite] [Details]

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2012Bainbridge J, Norris C, 'Madman Entertainment: A Case Study in 'By Fans for Fans' Media Distribution', Media International Australia, 142, (142) pp. 5-15. ISSN 1329-878X (2012) [Refereed Article]

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Citations: Scopus - 2Web of Science - 1

Co-authors: Bainbridge J

2012Norris C, 'Creating Godzilla's Media Tourism: Comparing Fan and Local Government Practices', Refractory: a Journal of Entertainment Media, 20 pp. 1. ISSN 1447-4905 (2012) [Refereed Article]

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2012Norris C, 'Perfect Blue and the negative representation of fans', Journal of Japanese and Korean Cinema, 4, (1) pp. 69-86. ISSN 1756-4905 (2012) [Refereed Article]

DOI: 10.1386/jjkc.4.1.69_1 [eCite] [Details]

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2010Norris CJ, 'Images of Resistance in Manga and Anime's Improbable Subjects', Journal of the Oriental Society of Australia, 42 pp. 95-114. ISSN 0030-5340 (2010) [Refereed Article]

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2009Norris CJ, Bainbridge JG, 'Selling Otaku? Mapping the Relationship between Industry and Fandom in the Australian Cosplay Scene', Intersections: Gender and Sexuality in Asia and the Pacific, 20, (April) pp. 1-15. ISSN 1440-9151 (2009) [Refereed Article]

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2005Norris CJ, 'Cyborg girls and shape-shifters: The discovery of difference by Anime and Manga Fans in Australia', Refractory: A Journal of Entertainment Media, 8 EJ ISSN 1447-4905 (2005) [Refereed Article]

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Chapter in Book

(7 outputs)
YearCitationAltmetrics
2019Norris C, 'Shōjo Fantasies of Inhabiting Cool Japan: Reimagining Fukuoka Through Shōjo and Otome Ideals with Cosplay Tourism', Shōjo Across Media Exploring Girl Practices in Contemporary Japan, Palgrave Macmillan, J Berndt, K Nagaike and F Ogi (ed), Basingstoke, United Kingdom, pp. 331-353. ISBN 978-3-030-01484-1 (2019) [Research Book Chapter]

DOI: 10.1007/978-3-030-01485-8_14 [eCite] [Details]

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2018Norris C, 'Studio Ghibli Media Tourism', Introducing Japanese Popular Culture, Routledge, A Freedman and T Slade (ed), United Kingdom, pp. 114-122. ISBN 9781138852105 (2018) [Research Book Chapter]

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2010Bainbridge JR, Norris CJ, 'Hybrid Manga: Implications for the Global Knowledge Economy', Manga: An Anthology of Global and Cultural Perspectives, Continuum, Toni Johnson-Woods (ed), New York, pp. 235-252. ISBN 978 0 8264 2937 7 (2010) [Research Book Chapter]

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2009Mouer R, Norris CJ, 'Exporting Japan's Culture: From Management Style to Manga', Cambridge Companion to Modern Japanese Culture, Cambridge University Press, Yoshio Sugimoto (ed), Melbourne, pp. 352-368. ISBN 9780521880473 (2009) [Research Book Chapter]

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2009Norris CJ, 'Manga, Anime and Visual Art Culture', The Cambridge Companion to Modern Japanese Culture, Cambridge University Press, Yoshio Sugimoto (ed), Melbourne, pp. 236-260. ISBN 9780521880473 (2009) [Research Book Chapter]

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2007Norris CJ, 'Girl Power: The Female Cyborg in Japanese Anime', Super/Heroes: From Hercules to Superman, New Academia Publishing, Wendy Haslem, Angela Ndalianis, Chris Mackie (ed), Washington, pp. 347-361. ISBN 978-0-9777908-4-5 (2007) [Research Book Chapter]

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2000Norris CJ, 'Australian Fandom of Japanese Anime (Animation)', Alter Asians: Asian-Australian Identities in Art, Media and Popular Culture, Pluto Press, Ien Ang, Sharon Chalmers, Lisa Law and Mandy Thomas (ed), Annandale, NSW, pp. 218-231. ISBN 1-86403-176-X (2000) [Research Book Chapter]

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Review

(3 outputs)
YearCitationAltmetrics
2007Norris CJ, 'Manga Discourse in Japanese Theatre: The Location of Noda Hideki's Yume no Yuminsha by Yoshiko Fukushima', The Drama Review: The Journal of Performance Studies, 51, (1) pp. 182-183. (2007) [Review Single Work]

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2007Norris CJ, '100 Anime and Cinema Anime: Critical Engagements with Japanese Animation', Japanese Studies, 27, (1) pp. 107-110. (2007) [Review Several Works]

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2007Norris CJ, 'Millennial Monsters: Japanese Toys and the Global Imagination, Anne Allison (Berkeley: University of California Press, 2006)', Japanese Studies, 27, (3) pp. 324-326. (2007) [Review Single Work]

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Conference Publication

(1 outputs)
YearCitationAltmetrics
2007Norris CJ, Bainbridge JG, 'Madman in the House: Understanding media merchandising, the implications for convergence and new knowledge economies', Sustaining Culture (CSAA), December 6-8, Adelaide, pp. EJ6. (2007) [Refereed Conference Paper]

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Co-authors: Bainbridge JG

Thesis

(1 outputs)
YearCitationAltmetrics
2003Norris CJ, 'The Cross-Cultural Appropriation of Manga and Anime in Australia' (2003) [PhD]

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Grants & Funding

Funding Summary

Number of grants

2

Total funding

$6,500

Projects

Japanese Studies Association of Australia Conference 2013, Canberra (2013)$1,500
Funding
University of Tasmania ($1,500)
Scheme
Grant-Conference Support Scheme
Administered By
University of Tasmania
Research Team
Norris CJ
Year
2013
The Tourist, The Witch and the Bakery: Representations of Place in Networked Societies (2008)$5,000
Funding
University of Tasmania ($5,000)
Scheme
Grant-Institutional Research Scheme
Administered By
University of Tasmania
Research Team
Norris CJ
Year
2008

Research Supervision

PhD Supervision

  • Primary Supervisor, Angela Warren (2014-2018) Participatory Acts: Is the Success of Sleep No More Evidence that the Net has changed narrative?
  • Co-Supervisor, Johanna Baker-Dowdell (2014-2018) Social Media as a News Source: The Way Newspapers Use Social Media Texts to Report on Crisis Events

Research Masters Supervision

  • Primary Supervisor, Shadow (2013-2015) Rationalising the Irrational: How Does Cognitive Dissonance Help to Construct Aspects of Supernatural Narrative in Manga, Light Novels and Anime?
  • Primary Supervisor, Sophia Barratt-Peacock (2008-2009) 'The Gothic Lolita Bible and inter-cultural identity play in Japanese and Australian fan communities', University of Tasmania

Current

3

Completed

3

Current

DegreeTitleCommenced
PhDAnalogue Memories: Identity and the Social life of Vinyl Records2017
PhDMighty Morphin Childhood: Adding nostalgia to the transnational media mix2018
PhDAffective Spaces: Identifying how on-screen mimetic settings influence perceptions of Tasmania2018

Completed

DegreeTitleCompleted
PhDInclusive Policy Networks for Participatory Place Branding: Enhancing stakeholder engagement using an action intervention methodology
Candidate: Laura Ripoll Gonzalez
2017
MastersWings and Freedom, Spirit and Self: How the filmography of Hayao Miyazaki National Branding and Soft Power
Candidate: Shadow Shadow
2015
MastersLolita: Atemporal Class-Play with Tea and Cakes
Candidate: Sophia Abigail Staite
2012