Donald Reid

UTAS Home Dr Donald Reid

Donald Reid

Honours Coordinator
Media | School of Creative Arts and Media
School of Creative Arts

Room 211 , The Media School, Salamanca

+61 3 6226 2365 (phone)

+61 3 6226 2864 (fax)

Donald Reid is a lecturer at the UTAS Media School. Here he teaches across the program, developing and co-ordinating both practice-based and theory-based units in media studies, journalism and communications. His teaching achievements have been recognized by the University with two Teaching Merit Certificates.

Dr Reid’s research interests include public health and media, education and media and the media representation of nationalism and multiculturalism.

In addition, he has a strong interest in cinema, especially Hollywood cinema from the ‘film school’ period. In this capacity Dr Reid is a regular guest on ABC Radio Hobart.


Donald Reid has been with the University of Tasmania since 2014. Prior to this he taught and researched in the Department of Media, Film and Communication at the University of Otago, where he completed his doctoral studies.

Before entering academia, Dr Reid worked as a journalist, in corporate communication, and as a television researcher. As a journalist he specialised in agri-business, Treaty of Waitangi and trade issues. Working in print media, Dr Reid worked primarily in his native New Zealand but also had periods of time working in the US and southern Africa.

In corporate communications, Dr Reid was engaged in projects for a number of high profile public and private sector clients including telecommunications companies, the primary production sector and government departments. In his work for the television production company NHNZ, Dr Reid researched programming for various international channels including Discovery, National Geographic, NHK (Japan) and CCTV (China).

Career summary


DegreeTitle of ThesisUniversityCountryAwarded
PhDSolid to Liquid Culture: The institutional, political and economic transformation of New Zealand state broadcastingUniversity of OtagoNew Zealand2014
MACultural Citizenship and the TVNZ CharterUniversity of OtagoNew Zealand2005
BA (Hons, 1st class) University of OtagoNew Zealand2003
National Certificate in Journalism Massey UniversityNew Zealand1995


Professional practice

Journalism Education and Research Association of Australia

Australia New Zealand Communication Association


Teaching expertise

Donald Reid teaches across both the undergraduate and postgraduate program of the Media School’s curriculum. Here he has taught practice-based units, notably in journalism practice, documentary and multi-platform content production; and theory-orientated subjects such as Media, Cultures and Society; and units exploring particular aspects of media cultures: Brand Communication and Media and Crime.

Teaching in traditional face-to-face format as well as synchronous and asynchronous modes, Dr Reid is well versed in using digital communication technologies to teach small and large cohorts.  In other contexts, his practice has taken up beyond the classroom, notably as co-ordinator of the unit HEJ 371 Field Trip where students work as the media teach for Agfest, Tasmania’s largest agri-business event.

Dr Reid is the Honours Co-ordinator for the Media School and he has twice been awarded Teaching Merit Certificates for his contribution to teaching at UTAS.

Research Appointments

Invited to consult on social media policies for the Australian Resuscitation Council (Tasmania Branch)

Invited to working with Medical Aid Films, UK, to contribute to research in public health films for low-income nations.

View more on Dr Donald Reid in WARP


Donald Reid has research experience and expertise in a number of fields. For many years his research focus has been situated within critical and cultural studies, here he employed various critical theories including Foucauldian, Marxist and Bourdieuian readings, and with that structuralist, post-structuralist and post-modern analysis. Within these theoretical models Dr Reid has researched and written about public broadcasting, multiculturalism, nationalism and the commodification of national cultures. Additionally Dr Reid is well-versed in journalism theory, including framing theory and analysis of agenda setting, convergence, agency theories and audience studies. He has used these frameworks in investigating the role of the state in media cultures, the commodification of lifestyle through the media, how the news media’s gendered perception of male teachers and the use of narrative in communicating public health.

Currently Dr Reid is involved in a several existing and new projects investigating primarily public health issues. In part, his role in these projects is to bring a humanities and media studies approach to research projects that has been predominately based in quantitative methodologies, however he is also broadening his theoretical and methodological expertise to include social media analysis as it relates to public health communication.

Research Themes

Donald's research themes include examining the articulation of multiculturalism in the contemporary Australian media; the way class is conveyed and thus the hegemonic influence of particular media genres, notably reality and lifestyle television.

Current projects

Dr Reid alongside colleagues from the Centre for Rural Health and the Faculty of Medicine is working with the UK-based Medical Aid Films organisation.

Dr Reid has been invited to join the HealthLit4Kids project. This project originated from the UTAS Faculty of Medicine, but now has partner members across other Australian Universities and works in collaboration with schools around Tasmania.

Dr Reid is a contributor to an edited volume for Edward Elgar Publishing on Housing, Home and Society.

Fields of Research

  • Journalism studies (470105)
  • Teacher education and professional development of educators (390307)
  • Other education (399999)
  • Gender, sexuality and education (390406)
  • Creative arts, media and communication curriculum and pedagogy (390101)
  • Social change (441004)
  • Screen and media culture (470214)
  • Sociology of education (390203)
  • Social determinants of health (420606)
  • Teacher and student wellbeing (390412)

Research Objectives

  • The media (130204)
  • Teacher and instructor development (160303)
  • Management, resources and leadership (160204)
  • Radio, television, film and video services (220504)
  • Expanding knowledge in language, communication and culture (280116)
  • Other education and training (169999)
  • Expanding knowledge in psychology (280121)
  • Expanding knowledge in education (280109)
  • Workforce transition and employment (160206)
  • Policies and development (160205)
  • Gender aspects in education (160202)
  • Health education and promotion (200203)
  • Assessment, development and evaluation of curriculum (160301)


Total publications


Journal Article

(8 outputs)
2021Cruickshank V, Reid D, Thomas J, 'What are the capabilities? Working effectively with disengaged students', Independent Education, 51, (1) pp. 30-31. ISSN 1320-9825 (2021) [Professional, Non Refereed Article]

[eCite] [Details]

Co-authors: Cruickshank V; Thomas J

2020Palmer C, Cruickshank V, Drummond M, Reid D, 'Male primary school teachers, masculinity and identity work in regional Australia', Sport Education and Society, 25, (3) pp. 261-273. ISSN 1357-3322 (2020) [Refereed Article]

DOI: 10.1080/13573322.2019.1578207 [eCite] [Details]

Citations: Scopus - 7Web of Science - 5

Co-authors: Palmer C; Cruickshank V


2020Thomas J, Cruickshank V, Herrlander Birgerson E, Reid D, te Riele K, 'It takes a special type of teacher. An investigation into the capabilities of staff working with disengaged students', International Journal of Inclusive Education pp. 1-16. ISSN 1360-3116 (2020) [Refereed Article]

DOI: 10.1080/13603116.2020.1803427 [eCite] [Details]

Citations: Scopus - 1Web of Science - 1

Co-authors: Thomas J; Cruickshank V; Herrlander Birgerson E; te Riele K


2019Dodd B, Konkes C, Reid D, Lester L, 'A freelance-based foreign exchange programme: Tasmanian students' professional development on WORLDREP', Australian Journalism Review, 41, (1) pp. 85-102. ISSN 0810-2686 (2019) [Refereed Article]

DOI: 10.1386/ajr.41.1.85_1 [eCite] [Details]

Citations: Scopus - 1

Co-authors: Dodd B; Konkes C; Lester L


2019Reid D, 'Sharing the halal snack-pack: multiculturalism as neo-assimilation in Australia', Continuum, 33, (1) pp. 77-92. ISSN 1030-4312 (2019) [Refereed Article]

DOI: 10.1080/10304312.2018.1537391 [eCite] [Details]

Citations: Scopus - 4


2019Reid D, Palmer C, Murray D, Cruickshank V, 'Framing gender: representing male teachers in the Australian and New Zealand press', Australian Journalism Review, 41, (1) pp. 37-52. ISSN 0810-2686 (2019) [Refereed Article]

DOI: 10.1386/ajr.41.1.37_1 [eCite] [Details]

Citations: Scopus - 6

Co-authors: Palmer C; Cruickshank V


2015Reid DM, 'Cooking Class: Ideology, Identity and the Commodification of New Zealand in Annabel Langbein - The Free Range Cook', MEDIANZ: Media Studies Journal of Aotearoa New Zealand, 15, (2) pp. 78-95. ISSN 2382-218X (2015) [Refereed Article]

DOI: 10.11157/medianz-vol15iss2id147 [eCite] [Details]


2014Reid D, 'Public broadcasting through the public sphere: a re-imagining of public service media in New Zealand', Media International Australia Incorporating Culture and Policy: Quarterly Journal of Media Research and Resources, 153 pp. 31-40. ISSN 1329-878X (2014) [Refereed Article]

[eCite] [Details]


Chapter in Book

(2 outputs)
2019Reid D, 'Bringing Us All Together: Multiculturalism as Neoliberalism Through New Zealand on Air', Migrant and Diasporic Film and Filmmaking in New Zealand, Springer Singapore, A Zalipour (ed), Auckland, pp. 123-142. ISBN 9789811313783 (2019) [Research Book Chapter]

DOI: 10.1007/978-981-13-1379-0_7 [eCite] [Details]


2011Reid DM, 'Multiculturalism in the Service of Capital - The Case of New Zealand Public Broadcasting', Citizens of the World: Pluralism, Migration, and the Practices of Citizenship, Rodopi Press, R Danisch (ed), Netherlands, pp. 61-78. ISBN 978-9042032552 (2011) [Research Book Chapter]

[eCite] [Details]



(2 outputs)
2018Reid D, 'And now, to the weather', Australian Journalism Review, 40, (1) pp. 134-135. ISSN 0810-2686 (2018) [Review Single Work]

[eCite] [Details]


2009Reid DM, 'Manufacturing Europe - Spaces of Diversity, Democracy and Communication (Inka Salovaara-Moring ed.) In: The Globalization of Advertising in Asia - The Impact of Media', Media International Australia Incorporating Culture and Policy: Quarterly Journal of Media Research and Resources, 133 ISSN 1329-878X (2009) [Review Single Work]

[eCite] [Details]

Conference Publication

(7 outputs)
2018Cruickshank V, Reid D, Palmer C, Drummond M, 'The influence of sport and the media on perceptions of acceptable masculinity in different education contexts', Australian association for research in education (AARE) conference 2018, 2 December - 6 December 2018, University of Sydney, Australia (2018) [Conference Extract]

[eCite] [Details]

Co-authors: Cruickshank V; Palmer C

2018Cruickshank V, Thomas JK, Reid DM, 'Are male primary teachers expected to perform particular extracurricular roles in their schools?', Australian association for research in education (AARE) conference 2018, 2 - 6 December 2018, University of Sydney, Australia (2018) [Conference Extract]

[eCite] [Details]

Co-authors: Cruickshank V; Thomas JK

2018Reid D, Cruickshank V, Palmer C, Drummond M, 'The framing of men in teaching in the New Zealand and Australian press', Annual Conference of the Journalism, Education and Research Association of Australia (JERAA), 3-5 December 2018, Hobart, Tasmania (2018) [Plenary Presentation]

[eCite] [Details]

Co-authors: Cruickshank V; Palmer C

2018Thomas JK, Reid DM, Cruickshank V, Herrlander Birgerson E, 'Representation of Flexible Learning Program Teachers in mainstream media', JERAA Conference 2018, 3 - 5 December 2018, Hobart, Tasmania (2018) [Conference Extract]

[eCite] [Details]

Co-authors: Thomas JK; Cruickshank V; Herrlander Birgerson E

2014Reid DM, 'Normalizing the unattainable life: the un-natural world of the Free Range Cook', Un-natural Futures Conference, July 3-4, Hobart, pp. 1-18. (2014) [Non Refereed Conference Paper]

[eCite] [Details]

2010Reid DM, 'Public Broadcasting in New Zealand: Is State Media Inclusive Media?', Boundaries: Dichotomies of Keeping In and Keeping Out, November 6th - 8th, Austria, pp. 1-7. ISBN 978-1-84888-021-4 (2010) [Non Refereed Conference Paper]

[eCite] [Details]

2008Reid DM, 'Can Digital Media Save Public Broadcasting?', Conference of the Film and History Association of Australia and New Zealand, 27-29 November, Dunedin (2008) [Non Refereed Conference Paper]

[eCite] [Details]

Grants & Funding

Funding Summary

Number of grants


Total funding



Investigating the influence of sport and the media on perceptions of acceptable masculinity in different education contexts (2018)$13,332
The proposal aims to investigate the influence of sport and the media on perceptions of acceptable masculinity on male teachers educative practice. Previous research by Cruickshank (2016) suggests that perceptions of particular kinds of men as teachers and more broadly shape understandings of the role of male primary school teachers. The research is timely as the percentage of Australian primary school teachers who are male has decreased from 30.24% in 1983 to 18.26% in 2016 (ABS, 2016). This decrease has concerned key stakeholders such as parents and principals who believe that more men are required in primary schools to act as role models and father figures. A strong caveat for this belief is that these men must be the right kind of man. Research (e.g. Smith, 2008) has noted being sporty is an important aspect of displaying this right kind of masculinity. What hasnt been explored is the extent to which wider media portrayals of men, particularly high profile sportsmen, influences perceptions of acceptable masculinity in different education contexts, and consequently, male teachers educative practice. Media representation of teachers impacts recruitment and morale of teaching staff (Hargreaves et al. 2006), a Tasmania-based analysis of this premise may be useful for the Department of Education or teacher education institutions.The project builds on Dr Cruickshanks recently completed PhD on the challenges faced by male primary teachers and the coping strategies they use to deal with them. It will use a combination of qualitative data and media discourse analysis. The project will specifically focus on perceptions of acceptable masculinity in educational contexts, and the influence of media portrayals on male primary teachers and men in sport. Consequently, the project intends to identify strategies to assist with the retention of male primary teachers.
University of Tasmania ($13,332)
Grant - CALE Hothouse Alignment Scheme
Administered By
University of Tasmania
Research Team
Cruickshank V; Reid DM; Palmer C
It takes a special type of teacher: An investigation into the attributes of staff working with disengaged students. (2018)$7,233
This project investigates the inherent capabilities, skills and knowledge that Flexible Learning Program staff have, and try to determine whether this important area of teaching profession is, in fact, a specialist area.
University of Tasmania ($7,233)
Grant-CAL Hothouse Research Enhancement Program
Administered By
University of Tasmania
Research Team
Thomas JK; Cruickshank V; Reid DM

Research Supervision

Dr Reid invites HDR applicants working in the following fields; public health and the media; media and trauma; the media representation of class; journalism studies; the representation of nationalism and multiculturalism; cinema studies.

PhD: Current candidates:

Searle, Catherine, ‘Developing an Integrated Framework for Peace & Conflict Impact Assessment (PCIA) on Development Projects in Conflict Zones’

Cassidy, Margaret, Australian views of the South Pacific

Completed theses:

Reynolds, Fiona ‘No longer anonymous: surviving trauma in the media spotlight’

Moore, Robert ‘Analysis of Class in Masterchef Australia’ (MA by Research)






PhDAustralian views of the South Pacific2018
PhDDeveloping an Integrated Framework for Peace & Conflict Impact Assessment (PCIA) on Development Projects in Conflict Zones2018


PhDAustralia's 'Smart Power' Challenge: Its use of international broadcasting, and the contested role of public interest media
Candidate: Geoffrey Wilson Heriot
PhDNo Longer Anonymous: Surviving Trauma in the Media Spotlight
Candidate: Fiona Elizabeth Reynolds
MastersThe Politics of Cooking: Class, inequality and power in MasterChef Australia
Candidate: Robert Lindsay Moore