Jocelyn Nettlefold

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Jocelyn (Joce) Nettlefold

University Associate
Media | School of Creative Arts and Media

The Media School, Salamanca , Off-Campus

+61 3 6226 7481 (phone)


Dr Joce Nettlefold is the national Media Education Partnerships Manager at the Australian Broadcasting Corporation and Director of the ABC-UTAS Media Literacy Project in 2018.She is a journalist and editorial leader with more than 30 years’ experience, mostly as a reporter with ABC’s 730 Report and News. She has worked around Australia across all platforms, and in the UK.  Most recently, she was the manager of ABC Radio Hobart, leading ABC content, community engagement and stakeholder management in Tasmania.  Joce’s journalism and media leadership have been recognised by several awards, including a United Nations Peace Prize and National Resilience Award.

Research Themes

Dr Nettlefold’s research aligns to the University’s research theme of Creativity, Culture and Society.

The media and communications landscape has been transformed by digital transformation, media consolidation, political disengagement, a dramatic decline in public trusts and the rising power of technology companies.

Telling the difference between an advertisement, real news or propaganda is becoming more of a challenge in today’s fast-changing digital media landscape. The consequences of this on civil society are yet to be fully understood. What is clear though is that education and engagement are critical to ensure the future of quality journalism and information to support democracy.  The national partnership in 2018 between the ABC and the University of Tasmania aims to help equip young Australians with better critical thinking skills to navigate the complex media landscape. The ABC-UTAS Media Literacy Project will expand scholarly knowledge about media literacy and inform the production of more segments and features by the ABC which teach audience how to be critical of content they consume and build their knowledge and skills about how to participate. The focus will be on particularly on students aged 11 -16. The ABC is also planning a range of other activity to help Australians to navigate the news, including a special National Media Literacy Week in September 2018.

Career summary



Thesis title





Improving citizen engagement: community conversations and collaboration on ABC Local Radio

University of Tasmania



Graduate Certificate (Research)


University of Tasmania



Graduate Certificate in Business Administration   (Creative Industries) 

Australian Film and Television School



Bachelor of Arts






Professional practice

Member, Peter Underwood Advisory Committee for Educational Attainment

Administrative expertise

Project leadership, community engagement, media content production management.

Dr Nettlefold has also led strategic HR for an international telecommunications company and served on several not-for-profit boards.

View more on Dr Jocelyn Nettlefold in WARP

Fields of Research

  • Organisational, interpersonal and intercultural communication (470108)
  • Communication technology and digital media studies (470102)
  • Creative arts, media and communication curriculum and pedagogy (390101)
  • Ecological impacts of climate change and ecological adaptation (410102)
  • Communication studies (470101)

Research Objectives

  • The media (130204)
  • Other education and training (169999)
  • Expanding knowledge in language, communication and culture (280116)


Total publications


Journal Article

(4 outputs)
2022Nettlefold J, Pecl GT, 'Engaged journalism and climate change: lessons from an audience-led, locally focused Australian collaboration', Journalism Practice, 16, (1) pp. 19-34. ISSN 1751-2786 (2022) [Refereed Article]

DOI: 10.1080/17512786.2020.1798272 [eCite] [Details]

Citations: Scopus - 3Web of Science - 3

Co-authors: Pecl GT


2022Nettlefold JE, 'Listening at the local level: the role of radio in building community and trust', Media International Australia Incorporating Culture and Policy: Quarterly Journal of Media Research and Resources, 172, (1) pp. 74-88. ISSN 1329-878X (2022) [Refereed Article]

DOI: 10.1177/1329878X19858662 [eCite] [Details]

Citations: Web of Science - 1


2021Nettlefold J, Williams K, 'News media literacy challenges and opportunities for Australian school students and teachers in the age of platforms', Journal of Media Literacy Education, 13, (1) pp. 28-40. ISSN 2167-8715 (2021) [Refereed Article]

DOI: 10.23860/JMLE-2021-13-1-3 [eCite] [Details]

Citations: Scopus - 3

Co-authors: Williams K


2018Nettlefold J, 'Media literacy: A growing collaborative effort in the age of platforms', Australian Journalism Review, 40, (1) pp. 65-79. ISSN 0810-2686 (2018) [Refereed Article]

[eCite] [Details]

Citations: Scopus - 1


Other Public Output

(2 outputs)
2018Nettlefold J, Williams K, 'Insight Five: A snapshot of Media Literacy in Australian Schools', Institute for the Study of Social Change, University of Tasmania, Australia (2018) [Report Other]

[eCite] [Details]

Co-authors: Williams K


2018Williams K, Nettlefold J, 'Can you tell fact from fiction in the news? Most students can't', The Conversation, The Conversation Media Group Ltd, Australia, 10 September 2018 (2018) [Magazine Article]

[eCite] [Details]

Co-authors: Williams K