Kevin Swarts is a Doctoral Candidate at the Tasmanian School of Business and Economics. He is also a tutor in management and marketing. His research interests include innovation in the construction industry, relationship marketing, construction management, social media marketing and Customer Relationship Management (CRM).
Before joining the University of Tasmania, Kevin worked as a Registered Builder in the construction industry. He owned and managed a building company that delivered residential and commercial projects to a wide variety of customers. He also has experience as a carpenter, construction estimator and construction supervisor with some of Australia's largest residential builders. Between his honour's year and starting his PhD, Kevin was employed as an account manager at a large international firm that provides worldwide leading-edge technology to the international construction professionals.
While studying at UTAS, Kevin also worked as a Student Learning Mentor providing academic support to undergraduate students. Kevin was also the PASS Leader for Quantitative Methods in Launceston. He continues this passion for university teaching by tutoring in management and marketing units.
Title of Thesis
Using Social Media for CRM in the context of the Building & Construction industry.
University of Tasmania
Major in Business Management
University of Tasmania
Central Institute of Technology
Australian Marketing Institute
Golden Key International Honour Society
Kevin has experience in teaching management and marketing units to undergraduate students. He has also delivered lectures to first year students through the Unistart programme.
BMA101 Introduction to Management
BMA151 Principles of Marketing
BMA258 Services Marketing
Social Media Marketing
Customer Relationship Management
Kevin's research aligns with the University's research theme of Environment, Resources and Sustainability. Specifically, the sustainable management of the built environment. He is interested in applying and refining marketing theory to construction management in order improve social and economic outcomes within the industry. As such, Kevin's work is situated in the nexus of marketing and management theory.
Fields of Research
- Marketing management (incl. strategy and customer relations) (350605)
- Higher education (390303)
- Marketing (150303)
- Higher education (160102)
Journal Article(2 outputs)
|2020||Beasy K, Emery SG, Dyer L, Coleman B, Bywaters D, et al., 'Writing together to foster wellbeing: doctoral writing groups as spaces of wellbeing', Higher Education Research and Development, 39, (6) pp. 1091-1105. ISSN 0729-4360 (2020) [Refereed Article]|
Citations: Scopus - 2Web of Science - 2
Co-authors: Beasy K; Emery SG; Dyer L; Coleman B; Bywaters D; Crawford J; Jahangiri S
|2016||Swarts KM, Lehman K, Lewis G, 'The use of social customer relationship management by building contractors: evidence from Tasmania', Construction Management and Economics, 34, (4-5) pp. 302-316. ISSN 0144-6193 (2016) [Refereed Article]|
Citations: Scopus - 6Web of Science - 4
Co-authors: Lehman K; Lewis G
Conference Publication(1 outputs)
|2018||Swarts KM, 'Relationship marketing: cocreation of value in complex customer relationships', ANZMAC 2018 Conference Proceedings, 3-5 December, University of Adelaide, SA, Australia ISBN 978-1-877040-65-8 (2018) [Conference Extract]|